Maptitude

Maptitude

Caliper
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About

Vision Platform is a user-friendly location intelligence and mapping software that helps businesses make more informed location planning decisions by visualizing revenue opportunity, market potential, and customer data on intuitive maps. It shows the value of potential customers in areas where you want to grow, combines your sales and customer locations with demographic and business data, and reveals insights such as drive time and distance zones to understand effective reach. Vision lets users quickly create areas, plot customers, branches or stores, and assess how well territories are covered, making it easier to find new locations, improve marketing ROI, and design strategic franchise territories without complex GIS tools. It supports subscription data packs with key demographics, business counts, income and affluence information, and more, while a dedicated support team assists with onboarding and customization.

About

Maptitude Geographic Information System (GIS) software gives you the tools, maps, and demographic data you need to analyze and understand how geography affects you and your business. Every day you have to contend with spreadsheets and databases filled with vast amounts of customer, employee, sales, facility, and territory data. With Maptitude mapping software you can visualize data in new and different ways, unearth geographic patterns hidden in your data, and convey that information in a straightforward manner. Maptitude provides everything you need to realize the benefits of desktop mapping and spatial analysis with a single, easy-to-use package. Maptitude has the richest feature set and highest performance of any mapping software. Maptitude offers comprehensive desktop mapping software functionality and provides many new and enhanced features that make it easier for you to create and edit maps, add your data to maps, analyze geographic data, and connect to corporate data resources.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Business planners and franchise developers who need intuitive location intelligence and territory mapping tools to analyze markets, visualize customer and site data, and make strategic growth decisions

Audience

Companies of all sizes

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$232 per month
Free Version
Free Trial

Pricing

$695.00/one-time/user
$395 optional annual upgrade.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 4.4 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • Data rich, function rich and easy to use. I've used multiple GIS software over the years and still find Maptitude very hard to beat and very inexpensive when compared to some of the key GIS players out there.
  • Maptitude is a full-featured GIS, yet it is also easy to use. The publisher makes excellent training materials available for free, including videos and an on-line manual with many worked examples. Maptitude comes with a wealth of bundled data, so it is easy to get mapping right away. There is also a powerful scripting language under the hood that can be used to write plug-ins, though it's worth noting that lot of functions that typically require plug-ins in other GIS software packages are part of the Maptitude base install. User support (free for the first 60 days, available as a subscription service thereafter) is very responsive and knowledgeable. Free (limited to non-commercial use) 1-year academic licenses available for students.
  • Feature-rich Desktop GIS with unparalleled functionality in spatial analytics. Gigabytes of demographic and land use data accompanies the software. A knowledgable tech-support team that is always responsive. Innovatiion-driven with new functionality being added all the time
  • It allows me to offer quality advice to logistics consulting clients about the geography of their logistics requirements - that could be at country level, a local van operation or store catchments for dark store and microfulfilment operations: facility location, drive time zones, visualising flows. And there are also features that are really useful for field operations and sales & marketing.
  • Easy to start with Great analytical features Lots of available data sets Great for visualization Works great with other mapping tool formats Free trial

Cons

  • I'd like to see more interactive functionality along the same lines as the business intelligence systems. Being able to update graphs on-the-fly for example based on a selection of geographic features would be very useful.
  • Caliper redesigned the interface a few years ago, and moved some of the items I used most deep into the menus. The new interface probably provides navigation for a brand-new user, but I personally liked the old arrangement better. Maptitude doesn't have as large a plug-in library as other packages (but see the pro above regarding plug-ins).
  • Automation of tasks through scripting might be made for user-friendly.
  • Nothing ...this is the most difficult box to complete as I really don't have a bad word to say.
  • Expensive license. Lots of advanced features have steep learning curve.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Atlas Mapping Vision
Founded: 2011
United Kingdom
www.atlas-mapping.com

Company Information

Caliper
Founded: 1983
United States
www.caliper.com

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Categories

GIS

Categories

GIS Features

3D Imagery
Census Data Integration
Color Coding
Geocoding
Image Exporting
Image Management
Internet Mapping
Interoperability
Labeling
Map Creation
Map Sharing
Near-Matching
Reverse Geocoding
Spatial Analysis

Location Intelligence Features

Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis

Integrations

Google Maps
Microsoft Access
Microsoft Excel
TransCAD

Integrations

Google Maps
Microsoft Access
Microsoft Excel
TransCAD
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