Atlas DXAffinitiv
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Experian Consumer ViewExperian
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Related Products
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About
Atlas DX is a cloud-based platform that powers Affinitiv's sales, service, and retention marketing solutions for the automotive industry. This single, fully integrated platform is built on predictive intelligence to promote initial purchase, repurchase, and long-term loyalty, accelerating performance for OEMs and dealers. Atlas DX enables our clients to drive engagement using hyper-personalized messaging online, offline, and in-person based on Affinitiv's proprietary 360-degree view of auto consumers and their vehicles. This seamless, integrated experience enables dealers to use the same platform to market to consumers via their preferred media channel and then schedule a service appointment directly from the marketing communication. Atlas DX ensures marketing efforts are being optimized for dealers and OEMs, enhancing the overall consumer experience. Deliver consistent, unified, and innovative messages to the right consumer based on demographic, behavioral, and psychographic data.
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About
Leverage Experian marketing services' powerful consumer data to learn more about your customers, drive new business, and deliver intelligent interactions across all channels. ConsumerView can take your business to the next level with thousands of data attributes available. Consumer demographics like age, gender, marital status, children, and income. Life event triggers like new parents, new homeowners, and new movers. Automotive data provides insight into the vehicles consumers have in their garages and the likelihood of households purchasing a vehicle. Highly predictive financial segments, such as summarized credit statistics, based on Experian's national consumer credit file aggregated at an area level. Purchase data that gives insight into past purchases and also predicts future buys across dozens of product categories. Consumer decision-making styles and preferred marketing communication channels.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
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Audience
Companies in the automotive industry in need of a sales, service, and retention marketing solution
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Audience
Businesses seeking a tool to learn more about their customers, improve operations, and deliver intelligent interactions
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationAffinitiv
United States
www.affinitiv.com/atlas/
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Company InformationExperian
Founded: 1980
United States
www.experian.com/marketing/consumer-view
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Categories |
Categories |
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Integrations
Experian Mosaic
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