XMP

XMP

Mobvista
+
+

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About

Argus by MINT is a media accountability and analytics solution for marketing, procurement, and media teams. It monitors media buying performance at placement level against deal guarantees and committed volumes, and provides shared dashboards for reviewing spend and delivery. The platform provides ongoing benchmarks and cross-account analysis to help teams identify inefficient placements, compare results, reallocate budgets, and address issues while campaigns are active. It also organizes proof points and market intelligence to support pricing and negotiation workflows. MINT describes coverage across portfolios of up to five markets per year, with tailored platform access and connections to source systems. Argus is intended for organizations seeking ongoing visibility into media cost, quality, and compliance rather than relying only on post-campaign audits.

About

XMP by Mobvista, is a cross-channel media buying platform designed to simplify campaign management in one place. Tailored for app marketers, XMP provides a comprehensive solution for managing campaigns across global media platforms, such as Facebook, TikTok and Google, as well as SDK ad networks like Mintegral, AppLovin, Unity, and Vungle. As a part of Mobvista, XMP enhances its commitment to providing brands and marketers with the highest quality cross-channel marketing solutions. A free demo is available at the website.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Marketing, procurement, and media teams at advertisers seeking visibility and accountability for media investments.

Audience

App marketers seeking a campaign management solution to implement media buying across multiple platforms in one place.

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Not Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

$198K
$198,000 for full portfolio coverage across up to five markets per year.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Supported

Company Information

MINT
Founded: 2014
Italy
www.mint.ai/argus-by-mint

Company Information

Mobvista
Founded: 2013
Singapore
xmp.mobvista.com

Alternatives

Alternatives

Bionic for Agencies

Bionic for Agencies

Bionic Advertising Systems
RevX

RevX

RevX powered by Affle

Categories

Media Buying Supported

Categories

Campaign Management Features

Channel Management Supported
Contact Database Not Supported
Email Marketing Not Supported
Event Triggered Actions Not Supported
Lead Management Not Supported
Multi-Campaign Not Supported

Creative Management Features

Billing & Invoicing Not Supported
Client Management Not Supported
Collaboration Supported
File Sharing Not Supported
Project Management Not Supported
Task Management Not Supported
Time Tracking Not Supported

Social Media Advertising Features

Ad Buying Not Supported
Ad Creation Supported
Bulk Advertising Supported
Campaign Management Supported
Collaboration Tools Not Supported
Comment / Reply Moderation Not Supported
Digital Asset Management Supported
Reporting / Analytics Supported
Retargeting Not Supported
Roles / Permissions Not Supported

Integrations

AppLovin Not Supported
Facebook Not Supported
Facebook Ads Not Supported
Google Ads Not Supported
Liftoff Not Supported
MINT Supported
Meta Ads Not Supported
Mintegral Not Supported
TikTok Not Supported
TikTok Ads Not Supported
Unity Not Supported
ironSource Not Supported
pdfChip Not Supported

Integrations

AppLovin Supported
Facebook Supported
Facebook Ads Supported
Google Ads Supported
Liftoff Supported
MINT Not Supported
Meta Ads Supported
Mintegral Supported
TikTok Supported
TikTok Ads Supported
Unity Supported
ironSource Supported
pdfChip Supported
Claim Argus by MINT and update features and information
Claim Argus by MINT and update features and information
Claim XMP and update features and information
Claim XMP and update features and information