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About

Centralize all your assets in one place, orchestrate the entire content lifecycle from creation to distribution, and get to market on time and on brand. Get a single view into strategy, planning, execution, review, and delivery workflows across all teams and locations in real-time to eliminate the work about work. Support all your marketing planning, workflows, financials, and project management needs through one unified view across the entire organization. Aprimo leads with strong AI and workflow capabilities, underpinned by content atomization to support the full content lifecycle - from creative effort all the way through the downstream performance. Aprimo AI streamlines collaboration and optimizes assets so you can create richer brand experiences faster, generates smart tags and descriptions to find content quickly and easily, and suggests existing content to repurpose before a request is made to maximize asset reuse.

About

Simple Asset Manager is a digital asset management (DAM) platform built by Simple Marketing Solutions (simple.io) for brand and marketing teams in mid-to-enterprise organisations and regulated industries. The platform provides a centralised, AI-searchable library for all digital assets — images, videos, documents, brand guidelines, templates and campaign files. AI-powered auto-tagging and OCR search mean teams find assets by content and context, not just filename — reducing retrieval from minutes to seconds and eliminating the cost of duplicating assets that already exist but cannot be found. Version control ensures only the latest approved assets are distributed. Usage rights controls and licence expiry dates automatically withdraw assets when permissions lapse — removing the compliance risk of unlicensed assets appearing in market. Can be used standalone or connected with Simple Admation. Sold by Simple Marketing Solutions (simple.io).

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies looking for an advanced content operations platform

Audience

Brand managers, compliance officers and marketing teams — banking, insurance, healthcare and retail.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

TBQ
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Aprimo
Founded: 1998
United States
www.aprimo.com

Company Information

Simple
Founded: 2008
Australia
www.simple.io/products/simple-asset-manager/

Alternatives

Alternatives

Playbook

Playbook

Playbook.com
Dash

Dash

Bright Interactive

Categories

Categories

Digital Asset Management Features

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

MRM Features

Activity Planning
Analytics / ROI Tracking
Approval Workflow
Brand Management
Budgeting & Forecasting
Content Management
Digital Asset Management
Expense Management
Marketing Calendar
Strategic Planning

Marketing Planning Features

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

Digital Asset Management Features

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

Integrations

Adobe Creative Cloud
Akeneo PIM
Contentstack
Inriver PIM
Keynote
Mailchimp
Microsoft 365
NetSuite
PathFactory
Red Marker
Rights Cloud
SAP Marketing Cloud
Salesforce
Salesforce Agentforce Marketing
Salesforce Marketing Cloud Account Engagement
Shopify
Simple Retailpath
Smint.io
Uptempo
WordPress VIP

Integrations

Adobe Creative Cloud
Akeneo PIM
Contentstack
Inriver PIM
Keynote
Mailchimp
Microsoft 365
NetSuite
PathFactory
Red Marker
Rights Cloud
SAP Marketing Cloud
Salesforce
Salesforce Agentforce Marketing
Salesforce Marketing Cloud Account Engagement
Shopify
Simple Retailpath
Smint.io
Uptempo
WordPress VIP
Claim Aprimo and update features and information
Claim Aprimo and update features and information
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Claim Simple Asset Manager and update features and information