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About

Apple Search Ads helps people discover your app when they search on the App Store, matching customers with your app right when they’re looking. At Apple, we believe that advertising can play a positive role for both businesses and people. This is why we’ve built a platform that delivers industry-leading performance and value for advertisers, while ensuring an experience that customers love and trust. Set your goals. Set your budget. Find your audience. Get a search results ad running in just a few easy steps. Intelligent automation helps maximize your results. Pay only for downloads at a cost you choose. Quick-view dashboard lets you track performance. Get more control over your campaigns and how you define your audiences. Two placement options let you promote your app on the Search tab or at the top of search results. Choose your audiences and set your own bids. Improve performance with personalized recommendations.

About

Cascade is a digital advertising optimization platform for lean in-house teams that want agency-level performance without agency-level overhead. Connect ad accounts and web analytics, then ask questions in plain English. Cascade’s AI explains what’s driving results, flags issues, and converts insights into actionable recommendations. Built for analysis to action, it suggests budget reallocations, experiments, targeting changes, and creative next steps, and helps you execute quickly. Cascade supports Google, Meta, TikTok, Apple Search Ads, and Amazon Ads plus web analytics, giving one cross-channel view with clear tradeoffs and a history of what changed and why. Each decision and outcome feeds a data-learning-execution loop that improves future recommendations. Ideal for D2C and growth teams scaling paid acquisition, Cascade helps speed up weekly optimization, campaign launches, and budget planning while reducing specialist time and operational costs.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

App developers that want to promote their app on the Apple App Store using paid search ads

Audience

Lean growth teams and agencies running multi-channel performance ads (Google, Meta, TikTok, ASA, Amazon) who want faster analysis-to-action optimization without heavy manual work.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

$70/month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Apple
Founded: 1976
United States
searchads.apple.com

Company Information

Cascade
Founded: 2025
Japan
cascaded.ai/en

Alternatives

Etsy Ads

Etsy Ads

Etsy

Alternatives

CASCAD-e

CASCAD-e

CASCAD-e Systems

Categories

Categories

Integrations

ADCAPSULE
Amazon Ads
Appier AIXPERT
Apple Search Ads
Astra by Redbox Mobile
CorralData
Facebook Ads
Google Ads
Kleene
Kochava
Matia
Meta Ads
Nativex
SearchAds.com
SplitMetrics Acquire
SplitMetrics Optimize
TROCCO
TikTok Ads
X Ads (Twitter Ads)
YeahMobi

Integrations

ADCAPSULE
Amazon Ads
Appier AIXPERT
Apple Search Ads
Astra by Redbox Mobile
CorralData
Facebook Ads
Google Ads
Kleene
Kochava
Matia
Meta Ads
Nativex
SearchAds.com
SplitMetrics Acquire
SplitMetrics Optimize
TROCCO
TikTok Ads
X Ads (Twitter Ads)
YeahMobi
Claim Apple Search Ads and update features and information
Claim Apple Search Ads and update features and information
Claim Cascade and update features and information
Claim Cascade and update features and information