Apple Search AdsApple
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Related Products
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About
Apple Search Ads helps people discover your app when they search on the App Store, matching customers with your app right when they’re looking. At Apple, we believe that advertising can play a positive role for both businesses and people. This is why we’ve built a platform that delivers industry-leading performance and value for advertisers, while ensuring an experience that customers love and trust. Set your goals. Set your budget. Find your audience. Get a search results ad running in just a few easy steps. Intelligent automation helps maximize your results. Pay only for downloads at a cost you choose. Quick-view dashboard lets you track performance. Get more control over your campaigns and how you define your audiences. Two placement options let you promote your app on the Search tab or at the top of search results. Choose your audiences and set your own bids. Improve performance with personalized recommendations.
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About
Cascade is a digital advertising optimization platform for lean in-house teams that want agency-level performance without agency-level overhead. Connect ad accounts and web analytics, then ask questions in plain English. Cascade’s AI explains what’s driving results, flags issues, and converts insights into actionable recommendations. Built for analysis to action, it suggests budget reallocations, experiments, targeting changes, and creative next steps, and helps you execute quickly. Cascade supports Google, Meta, TikTok, Apple Search Ads, and Amazon Ads plus web analytics, giving one cross-channel view with clear tradeoffs and a history of what changed and why. Each decision and outcome feeds a data-learning-execution loop that improves future recommendations. Ideal for D2C and growth teams scaling paid acquisition, Cascade helps speed up weekly optimization, campaign launches, and budget planning while reducing specialist time and operational costs.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
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Audience
App developers that want to promote their app on the Apple App Store using paid search ads
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Audience
Lean growth teams and agencies running multi-channel performance ads (Google, Meta, TikTok, ASA, Amazon) who want faster analysis-to-action optimization without heavy manual work.
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
$70/month
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationApple
Founded: 1976
United States
searchads.apple.com
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Company InformationCascade
Founded: 2025
Japan
cascaded.ai/en
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Alternatives |
Alternatives |
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Categories |
Categories |
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Integrations
ADCAPSULE
Amazon Ads
Appier AIXPERT
Apple Search Ads
Astra by Redbox Mobile
CorralData
Facebook Ads
Google Ads
Kleene
Kochava
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Integrations
ADCAPSULE
Amazon Ads
Appier AIXPERT
Apple Search Ads
Astra by Redbox Mobile
CorralData
Facebook Ads
Google Ads
Kleene
Kochava
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