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About

AppTweak is a leading app marketing and intelligence platform that helps app marketers increase visibility, optimize performance, and scale growth across the app stores and AI search. Trusted by thousands of apps and games worldwide, AppTweak provides powerful data, insights, automation, and AI to strengthen App Store Optimization (ASO), Apple Ads performance, and AI app discovery. Built for app store marketing, AppTweak helps teams track how their apps and competitors perform across organic search, paid acquisition, user feedback, market trends, and AI recommendations. Powered by industry-leading data, Atlas AI, and workflow automation, it enables marketers to uncover growth opportunities, boost visibility, improve conversion rates, and turn user feedback into action. As discovery expands into AI-powered results, AppTweak also helps brands understand where they appear, who's recommended instead, and how to strengthen their presence across both app stores and AI search.

About

Applyra is app store optimization software designed to boost app visibility on the Apple App Store and Google Play Store. It offers daily keyword ranking updates, historical trend analysis, and keyword discovery tools to identify high-potential search terms and improve discoverability. AI-powered recommendations provide actionable insights for optimizing listings and enhancing search rankings. Competitor analysis features allow performance tracking and strategy comparison, while global tracking supports all countries and languages with ranking alerts and daily updates. The platform includes CSV export, AI inspection, niche analysis tools, and API access. Apps connect via URL or name search, with historical data maintained for informed decisions. A permanent free plan and a single flat $9.99 per month tier cover unlimited keywords on both stores. An MCP server connects Applyra data to Claude, Cursor and other AI coding assistants.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Mobile app publishers that need a comprehensive app store marketing platform

Audience

Indie iOS and Android developers, solo founders, and ASO or growth managers at small mobile app studios and game studios (1-50 people) publishing on the App Store and Google Play.

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

€79 per month
Free Version Not Supported
Free Trial Supported

Pricing

$9.99/month
Applyra is priced as a single flat subscription: $9.99 per month, billed monthly in USD, with no annual commitment and no minimum term. You can cancel at any time from your account, and payment is processed securely through Stripe.
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 4.5 / 5
ease 4.0 / 5
features 5.0 / 5
design 4.0 / 5
support 4.5 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • I have everything in this one platform. I mostly use Apple Ads and its super useful to cross-ref with ASO data when deciding which keywords need more budget. It also saves me time from switching between the console and other ASO tools.
  • Honestly, I love how straightforward the interface is. I didn't have to waste days watching tutorials just to figure out how to track our keywords or spy on competitors. The data feels incredibly accurate, and the insights we get have saved me a ton of guesswork during our weekly planning sessions.

Cons

  • It is a bit pricy when you're a smaller team scaling up, but the hours saved cover a good part of it for me.
  • The cost is definitely the biggest pill to swallow here. It’s hard to justify the pricing tier when you’re a smaller team trying to scale up.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

AppTweak
Founded: 2014
Belgium
www.apptweak.com/en

Company Information

Applyra
Founded: 2025
France
www.applyra.io

Alternatives

Alternatives

ASOClimb

ASOClimb

Nhancio Technologies
AppSigma

AppSigma

AppSigma.io
ASOeShop

ASOeShop

SmartXaaS LLP

Categories

Categories

App Store Optimization (ASO) Features

A/B Testing Supported
App Store Localization Supported
Benchmarking Supported
Competitor Monitoring Supported
Keyword Research Tools Supported
Rank Tracking Supported
Reporting / Analytics Supported
Reviews Management Supported
Sentiment Analysis Supported

Competitive Intelligence Features

Alerts/Notifications Supported
Benchmarking Supported
Competing Product Analysis Supported
Keyword Tracking Supported
Social Media Monitoring Not Supported
Trend Analysis Supported
Website Monitoring Supported

Mobile App Analytics Features

A/B Testing Supported
Channel Attribution Supported
Cohort Analysis Not Supported
Funnel Analysis Not Supported
In-App Events Tracking Supported
Push Notifications Not Supported
Retention Tracking Not Supported
Revenue Tracking Supported
Uninstall Tracking Not Supported

Mobile Marketing Features

Channel Attribution Supported
Contextual Targeting Not Supported
Coupons Not Supported
Email Marketing Not Supported
Engagement Monitoring Not Supported
In-App Marketing Not Supported
Location-Based Marketing Not Supported
Push Notifications Not Supported
Text Messaging Not Supported
Text-to-Win Not Supported

App Store Optimization (ASO) Features

A/B Testing Not Supported
App Store Localization Not Supported
Benchmarking Supported
Competitor Monitoring Supported
Keyword Research Tools Supported
Rank Tracking Supported
Reporting / Analytics Supported
Reviews Management Not Supported
Sentiment Analysis Not Supported

Integrations

App Store Supported
Google Play Supported
Apple Search Ads Supported
Chartio Supported
ChatGPT Supported
Claude Supported
Microsoft Excel Supported
Qlik Sense Supported
Slack Supported
Tableau Supported

Integrations

App Store Supported
Google Play Supported
Apple Search Ads Not Supported
Chartio Not Supported
ChatGPT Not Supported
Claude Not Supported
Microsoft Excel Not Supported
Qlik Sense Not Supported
Slack Not Supported
Tableau Not Supported
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