AppDirect vs. Clazar Comparison


AppDirect	Clazar	+	+
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About Simplify, automate, and scale subscription relationships from monetization through to management. Our comprehensive portfolio of products gives you the ability to sell any first- or third-party product, on any device, through any channel. Meet the leading platform for selling, buying, and managing recurring technology services. Launch a white-labeled marketplace for selling your own or third-party recurring technology services. Launch an internal IT marketplace for procuring and managing technology services.		About Clazar is the leading Enterprise Cloud GTM Platform that helps software companies build, operate, and scale their business across AWS, Azure, and Google cloud marketplaces. From listing to co-selling to revenue reconciliation and recognition, our platform helps companies streamline and automate their entire cloud sales journey from a single, unified platform—with zero operational overhead. Clazar is designed for organizations where cloud marketplaces are a strategic go-to-market channel with executive ownership, revenue targets, and cross-functional accountability. It is built for the controls that enterprise organizations require, with RBAC (role-based access control), SSO (single sign-on), multi-factor authentication, audit logging, zero-trust network security, and robust governance tools that give you complete transparency and control. Our platform integrates seamlessly with leading CRMs like Salesforce and HubSpot and complies fully with industry-leading privacy and security standards such as GDPR, SOC 2, ISO 27017, ISO 27018, and ISO 27701. Teams of any size or skill level can hit the ground running with our intuitive UI, smart automation and built-in guardrails. Our transparent pricing scales with you, with no hidden fees or revenue sharing. Over 300 top companies like Supabase, Zapier, Replit, and Perplexity trust Clazar to power their success on cloud marketplaces.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported		Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience B2B businesses		Audience Businesses wanting a platform to list, manage, and co-sell on cloud marketplaces with minimal engineering effort
Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported		Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Not Supported		API Offers API Supported
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported		Pricing $799 per month Clazar offers Quickstart, Growth, and Enterprise packages starting at just $799/month. For more details, check out our pricing page. Free Version Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software		Reviews/Ratings Overall 5.0 / 5 ease 4.6 / 5 features 4.7 / 5 design 4.4 / 5 support 5.0 / 5 Read all reviews
		Pros from Real Users Pros We used Clazar for listing on GCP. The process was seamless and the team got us listed in no time without engineering resources. 1. Easy to use 2. ACE-Salesforce connector helpful for co-sell The team is hands-on and responsive. Clazar helped us get listed in less than 2 weeks. The team is responsive and answered all our questions. The tool is good to use and easy to understand. The team is responsive to all queries esp during implementation Helped us get listed on Azure marketplace in a couple of weeks. The support team is top notch and always responsive. Clazar team is invested in your success Clazar helped us go live on AWS Marketplace in less than 2 weeks. The platform is intuitive and easy to use. The sales team no longer needs to juggle between the AWS portal and Salesforce. Clazar's SFDC integration is a game-changer and has helped drive the adoption of the cloud GTM motion. Clazar also helped us automate our co-sell submissions to ACE portal with accurate field mapping. Got us listed in less than 2 weeks and offered expertise at all stages of our cloud sales motion. We moved off another legacy player
Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported		Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information AppDirect Founded: 2009 United States www.appdirect.com/platform/marketplace-platform		Company Information Clazar Founded: 2023 United States clazar.io
Alternatives SaaSify		Alternatives SaaSify
Builtfirst AppDirect		Labra Labra.io
Tackle Cloud GTM Platform Tackle.io		Suger
AppMarket AppDirect		WorkSpan
Arcadier Arcadier Marketplaces View All		Zomentum View All
Categories B2B eCommerce Supported B2B Marketplaces Supported Marketplace Supported SaaS Spend Management Supported		Categories B2B eCommerce Supported Channel Marketing Supported Cloud GTM Supported eCommerce Integration Supported Marketplace Supported Partner Ecosystem Platforms Supported Partner Relationship Management (PRM) Supported Sales Acceleration Supported Sales Analytics Supported Sales Enablement Supported
		Show More Features Channel Marketing Features Campaign Management Supported Channel Analytics Supported Content Management & Sharing Not Supported Incentive Management Not Supported Inventory Control Not Supported Lead Management Supported Multiple Channel Configurations Supported Order Management Supported Partner Management Supported Pipeline Management Supported Social Promotion Not Supported
Integrations AWS Marketplace Not Supported Amazon Web Services (AWS) Not Supported AppBilling Supported AppHelp Supported AppIdentity Supported AppInsights Supported AppMarket Supported AppReseller Supported Azure Marketplace Not Supported Builtfirst Supported Google Cloud Marketplace Not Supported Google Cloud Platform Not Supported HubSpot CRM Not Supported Microsoft Azure Not Supported Microsoft Dynamics 365 Not Supported Orb Not Supported Salesforce Not Supported Snowflake Not Supported TIDWIT Supported Workato Not Supported Show More Integrations View All 9 Integrations		Integrations AWS Marketplace Supported Amazon Web Services (AWS) Supported AppBilling Not Supported AppHelp Not Supported AppIdentity Not Supported AppInsights Not Supported AppMarket Not Supported AppReseller Not Supported Azure Marketplace Supported Builtfirst Not Supported Google Cloud Marketplace Supported Google Cloud Platform Supported HubSpot CRM Supported Microsoft Azure Supported Microsoft Dynamics 365 Supported Orb Supported Salesforce Supported Snowflake Supported TIDWIT Not Supported Workato Supported Show More Integrations View All 14 Integrations
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