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About

Animo is a cloud-based media measurement and optimization platform for brand marketing, media, and analytics teams and agencies. It brings online advertising and offline media activity into a shared workspace for cross-channel reporting, marketing mix modeling, and planning. The Online Dashboard connects advertising platforms and organizes campaign metrics such as spend, impressions, clicks, conversions, and return on investment in one view. Online models estimate channel contribution and support budget decisions, while offline tools assess television, radio, and out-of-home activity against business outcomes, including TV spot analysis at 15-minute intervals. A Media Planner supports pre-campaign scenarios, and users can query marketing data from AI assistants through a Model Context Protocol connection. The modular product supports digital-only or combined online and offline measurement.

About

Media quality and performance data is only valuable if it's timely, clear and actionable. Media planners and traders must be able to quickly assess campaign performance, troubleshoot issues, and optimize the buy. DV's dashboard and reporting engine make that possible — providing insights and controls that drive results. DV Pinnacle® is our unified service and analytics platform. Through DV Pinnacle®, advertisers can access quality and performance data across devices and buying platforms, including social —helping to turn insights into action. Plus, DV provides its proprietary Authentic Ad™ metric that shows which ads were seen, by a real person, in a brand-safe environment and in the intended geography — offering a definitive measure of quality across campaigns. Setting up your profile in DV Pinnacle® is simple and intuitive. Easy-to-interpret dashboards provide a snapshot of key quality and performance metrics, while in-depth reporting facilitates ongoing evaluation and optimization.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Marketing managers, performance and media teams, CMOs and agencies running campaigns across multiple ad platforms

Audience

Companies who want a dashboard and reporting engine that provides insights and controls to maximize return on their digital investment

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$100/month
The Online Dashboard starts at $750/month with no minimum contract. Online MMM starts at $1,750/month; offline optimization starts at $2,000/month. Some advanced options are priced by data volume.
Free Version Not Supported
Free Trial Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Supported

Company Information

Animo
Founded: 2023
Israel
animo-tech.com

Company Information

DoubleVerify
Founded: 2008
United States
doubleverify.com/capabilities-measurement-analytics/

Alternatives

Alternatives

OptiMine Insight

OptiMine Insight

OptiMine Software
DV Publisher Suite

DV Publisher Suite

DoubleVerify
SILA

SILA

Gustafsson Cyber Group Ltd

Categories

Categories

Ad Fraud Detection Supported
Advertising Supported

Integrations

ChatGPT Supported
Claude Supported
DV Publisher Suite Not Supported
Google Ads Supported
Google Analytics Supported
Google Search Console Supported
Innovid Not Supported
LinkedIn Ads Supported
Meta Ads Supported
Model Context Protocol (MCP) Supported
Onehouse Not Supported
Outbrain Supported
Placements.io Not Supported
Smoot AI Not Supported
Snapchat Ads Supported
Supermetrics Not Supported
Taboola Supported
TikTok Ads Supported
TrueTargeting Not Supported
YouTube Supported

Integrations

ChatGPT Not Supported
Claude Not Supported
DV Publisher Suite Supported
Google Ads Not Supported
Google Analytics Not Supported
Google Search Console Not Supported
Innovid Supported
LinkedIn Ads Not Supported
Meta Ads Not Supported
Model Context Protocol (MCP) Not Supported
Onehouse Supported
Outbrain Not Supported
Placements.io Supported
Smoot AI Supported
Snapchat Ads Not Supported
Supermetrics Supported
Taboola Not Supported
TikTok Ads Not Supported
TrueTargeting Supported
YouTube Not Supported
Claim Animo Media Intelligence and update features and information
Claim Animo Media Intelligence and update features and information
Claim DoubleVerify and update features and information
Claim DoubleVerify and update features and information