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About

Animo is a cloud-based media measurement and optimization platform for brand marketing, media, and analytics teams and agencies. It brings online advertising and offline media activity into a shared workspace for cross-channel reporting, marketing mix modeling, and planning. The Online Dashboard connects advertising platforms and organizes campaign metrics such as spend, impressions, clicks, conversions, and return on investment in one view. Online models estimate channel contribution and support budget decisions, while offline tools assess television, radio, and out-of-home activity against business outcomes, including TV spot analysis at 15-minute intervals. A Media Planner supports pre-campaign scenarios, and users can query marketing data from AI assistants through a Model Context Protocol connection. The modular product supports digital-only or combined online and offline measurement.

About

Bring us all your marketing, media and sales data, and ChannelMix will deliver holistic insight into marketing performance. There’s no campaign too complex and no question too big. Ingest data for your entire marketing and sales ecosystem via API, file transfer or email. Every solution comes with a dedicated data warehouse to store up to 100GB of data. Map like fields across data sources and channels for a unified look at marketing performance. ChannelMix leverages multi-channel attribution models to help you plan and predict media performance. Make one connection to your ChannelMix data warehouse to get analysis-ready data piped directly into your BI tool of choice. Your analytics solution includes a team of analytics experts who are dedicated to helping your organization grow and succeed. Tracking strategy & audits – with recommendations for aligning tracking to your reporting strategy.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Supported
Mac Supported
Linux Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Supported

Audience

Marketing managers, performance and media teams, CMOs and agencies running campaigns across multiple ad platforms

Audience

Anyone searching for an marketing performance platform to help in marketing, media and sales data

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$100/month
The Online Dashboard starts at $750/month with no minimum contract. Online MMM starts at $1,750/month; offline optimization starts at $2,000/month. Some advanced options are priced by data volume.
Free Version Not Supported
Free Trial Supported

Pricing

$25,000 per year
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Supported

Company Information

Animo
Founded: 2023
Israel
animo-tech.com

Company Information

ChannelMix
Founded: 2007
United States
channelmix.com

Alternatives

Alternatives

OptiMine Insight

OptiMine Insight

OptiMine Software
Dreamdata.io

Dreamdata.io

Dreamdata
JustControl.it

JustControl.it

GRAHAMSTOWN LIMITED

Categories

Categories

Marketing Analytics Features

A/B Testing Not Supported
Campaign Management Not Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Supported
ROI Tracking Supported
Social Media Metrics Supported
Website Analytics Supported

Marketing Attribution Features

Attribution Modeling Supported
Audience Segmentation Not Supported
Conversion Tracking Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Supported
Multi-Touch Attribution Supported
Predictive Analytics Supported
ROI Tracking Supported

Web Analytics Features

Campaign Management Not Supported
Conversion Tracking Supported
Form Analytics Supported
Goal Tracking Supported
Keyword Tracking Not Supported
Multiple Site Management Not Supported
Pageview Tracking Not Supported
Referral Source Tracking Not Supported
Site Search Tracking Not Supported
Time on Site Tracking Supported
User Interaction Tracking Supported

Integrations

Google Ads Supported
Google Analytics Supported
AdRoll Not Supported
Adobe Marketo Engage Not Supported
Amazon Redshift Not Supported
Amazon S3 Not Supported
Bazaarvoice Not Supported
Campaign Monitor Not Supported
Flashtalking Not Supported
Google Data Studio Not Supported
HubSpot CRM Not Supported
Libsyn Not Supported
Meta Ads Supported
MySQL Not Supported
Outbrain Supported
Snapchat Ads Supported
Taboola Supported
TikTok Ads Supported
boberdoo Not Supported

Integrations

Google Ads Supported
Google Analytics Supported
AdRoll Supported
Adobe Marketo Engage Supported
Amazon Redshift Supported
Amazon S3 Supported
Bazaarvoice Supported
Campaign Monitor Supported
Flashtalking Supported
Google Data Studio Supported
HubSpot CRM Supported
Libsyn Supported
Meta Ads Not Supported
MySQL Supported
Outbrain Not Supported
Snapchat Ads Not Supported
Taboola Not Supported
TikTok Ads Not Supported
boberdoo Supported
Claim Animo Media Intelligence and update features and information
Claim Animo Media Intelligence and update features and information
Claim ChannelMix and update features and information
Claim ChannelMix and update features and information