Amazon Omnichannel MetricsAmazon
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CatchbasePhiture
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Related Products
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About
CMO insights can help advertisers adjust budget allocation, optimize campaign tactics, and maximize media return on investment (ROI). CMOs create a unified view of your campaigns, offering a holistic sales funnel marketing strategy. Advertisers can measure the impact of top, middle, and bottom funnel strategies and tactics. Online article-level reports in CMO show the relationship between audiences, locations, and ad creatives in terms of results. CMOs provide agility to optimize and drive campaign effectiveness. Omnichannel Statistics (OCM) is one way that advertisers can measure the aggregate and total impact of their advertising tactics on shopping activities on Amazon and off Amazon while campaigns are still in the middle of the advertising period. CMOs include insights from all channels on Amazon and off Amazon, as well as online and offline shopping activities. All Amazon Ads products offer privacy and security, and all reports are aggregated and anonymized.
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About
Catchbase is an AI-powered Apple Ads optimization platform that uses reinforcement learning to automatically manage and improve campaign performance without manual intervention. It connects directly to Apple Ads and MMP data, then applies self-learning models trained on millions of bidding scenarios to continuously optimize bids, allocate budgets, and prioritize high-performing keywords in real time. Its automation engine performs daily analysis, clusters keywords by potential, and dynamically shifts spend toward campaigns with the strongest growth opportunities, helping teams eliminate spreadsheet-driven workflows. It also measures true incrementality by separating paid conversions from organic ones, ensuring marketing spend is directed only toward traffic that delivers real value. Catchbase supports optimization for lower-funnel events such as subscriptions or in-app purchases when integrated with mobile measurement partners.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
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Audience
Businesses in need of a tool to measure the aggregate and total impact of their advertising tactics
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Audience
User acquisition teams that want to automatically optimize Apple Ads campaigns to improve performance and reduce manual workload
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
€1,500 per month
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationAmazon
Founded: 1994
United States
advertising.amazon.com/measurement-analytics/omnichannel-metrics
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Company InformationPhiture
Founded: 2016
Germany
catchbase.ai/
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Categories |
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Integrations
Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Marketing Cloud
Apple Search Ads
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Integrations
Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Marketing Cloud
Apple Search Ads
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