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About

Amazon Marketing Cloud (AMC) is a secure, privacy-protected, cloud-based, clean room solution in which advertisers can easily perform analysis and create audiences via pseudonymized signals, including signals from Amazon Ads and its own inputs. AMC unifies rich signals from Amazon properties, advertisers, and built-in external providers, and allows flexible inquiries about these signals in a secure privacy environment. Subsequently, advertisers can employ personalized insights and audiences generated through AMC to optimize campaign strategies, direct marketing execution, and influence business decisions. Create custom audience lists using interaction logs, conversion events, segment information, and more. Audiences created in AMC can be activated directly through Amazon DSP. Get a deep understanding of customer shopping experiences through Amazon Ads media and channels. Quantifies the advertising impact on Amazon and outside of Amazon.

About

​Rufus is Amazon's AI-powered shopping assistant integrated into the Amazon Shopping app and on Amazon.com, designed to assist customers in making informed purchase decisions by answering a variety of shopping-related questions. By tapping the Rufus icon or button, users can inquire about product details, receive comparisons, and obtain personalized recommendations, enhancing their overall shopping experience. Trained on Amazon's extensive product catalog, customer reviews, community Q&As, and information from across the web, Rufus delivers comprehensive and up-to-date responses to user queries. Additionally, Rufus offers features like price history tracking, allowing users to view product price trends over time, and aiding in identifying genuine deals during sales events. Rufus aims to provide a conversational shopping experience that saves time and helps users make more informed purchasing decisions. ​

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Advertisers and merchants seeking a tool to optimize their marketing campaign strategies

Audience

Tech-savvy shoppers seeking a solution to enhance their online purchasing decisions

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Amazon
Founded: 1994
United States
advertising.amazon.com/solutions/products/amazon-marketing-cloud

Company Information

Amazon Rufus
Founded: 1994
United States
www.amazon.com/Rufus/

Alternatives

Amazon DSP

Amazon DSP

Amazon

Alternatives

1plusX

1plusX

1plusX GmbH

Categories

Categories

Integrations

Amazon
Amazon Ads
Amazon Brand Lift
Amazon Business
Amazon DSP
Amazon Omnichannel Metrics
Amazon Video Ads
Amazon Web Services (AWS)
AthenaHQ
Azoma
Capgemini Intelligent Automation Platform
Experian Connect
Flywheel
Hector
LiveRamp
Pacvue
Profound
Revive
Salesforce Data 360
Treasure Data

Integrations

Amazon
Amazon Ads
Amazon Brand Lift
Amazon Business
Amazon DSP
Amazon Omnichannel Metrics
Amazon Video Ads
Amazon Web Services (AWS)
AthenaHQ
Azoma
Capgemini Intelligent Automation Platform
Experian Connect
Flywheel
Hector
LiveRamp
Pacvue
Profound
Revive
Salesforce Data 360
Treasure Data
Claim Amazon Marketing Cloud and update features and information
Claim Amazon Marketing Cloud and update features and information
Claim Amazon Rufus and update features and information
Claim Amazon Rufus and update features and information