Amazon Attribution vs. Nova Analytics Comparison


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About Grow your business on Amazon by optimizing experiences off Amazon. Amazon Attribution is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels across search, social, video, display, and email impact shopping activity and sales performance on Amazon. With these insights, you can discover new ways to grow your business on Amazon by optimizing experiences off Amazon. Understand the impact of your cross-channel digital marketing activities. Make in-flight optimizations using on-demand advertising analytics to help maximize impact and ensure efficiency. Learn which of your strategies maximize return on investment and drive sales in order to build future marketing plans. Amazon Attribution is currently available for professional sellers enrolled in Amazon Brand Registry, vendors, and agencies with clients who sell products on Amazon. Eligible sellers and vendors can access Amazon Attribution measurement.	About Nova Analytics is a cloud analytics platform for Amazon marketplace sellers, brand owners, Vendor Central suppliers and agencies managing multiple accounts. It brings Seller Central, Vendor Central and Amazon Ads data into a shared view across supported Amazon marketplaces. Users can review sales, Amazon fees, business-entered costs and profit by SKU; analyze advertising performance by campaign and search term; and monitor orders, inventory, replenishment, listing health, reviews and search-query performance. Nova also provides Amazon DSP reporting, read-only database access for business-intelligence tools, and a hosted Model Context Protocol (MCP) server that lets compatible AI assistants query account data. Teams use the platform to compare marketplace and account performance and understand profitability after Amazon fees and costs such as cost of goods, FBM shipping and VAT.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Amazon vendors and agencies seeking a solution to manage their advertising and analytics measurement operations	Audience Amazon sellers, brands, Vendor Central vendors, and agencies that manage them.
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Supported Free Trial Not Supported	Pricing $49/account/month Plans are billed monthly per connected Amazon Seller Central or Vendor Central account. Pricing is based on the higher of average monthly order items or average monthly sales divided by $50. Tier 1 is $49/account/month for up to 1,000 billable-volume units; prices rise by tier to $299/account/month for up to 50,000 units, with custom pricing above that. Volume discounts begin with the sixth connected account. Prices exclude VAT and other applicable taxes. New customers receive a 14-day free trial with no payment method required. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Supported Live Online Not Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Amazon Founded: 1994 United States advertising.amazon.com/solutions/products/amazon-attribution	Company Information Nova Founded: 2023 France novadata.io
Alternatives Indition SellerTools	Alternatives My Real Profit
Aura Vendrive	SellerUtility Quite Fair LLC
SellerLegend	Hopted
PPC Entourage Carbon6	Sellerverse
Asinwiser View All	Utlista Laddro Digital UG (haftungsbeschraenkt) View All
Categories Amazon Seller Tools Supported eCommerce Tools Supported Marketing Attribution Supported	Categories Amazon Seller Tools Supported
Amazon Seller Tools Features A/B Testing Not Supported Alerts / Notifications Not Supported Analytics / Reporting Supported Campaign Management Not Supported Competitor Analysis Not Supported Content Management / Optimization Not Supported Conversion / ROI Tracking Supported Customer Data Management Not Supported Email Marketing Not Supported Feedback Management Not Supported Inventory Management Not Supported Keyword Tracking / Research Not Supported Order Management Not Supported PPC Ads Management Not Supported Price Optimization Not Supported Rank Optimization Not Supported Refund Management Not Supported Review Management Not Supported Sales Tracking / Analysis Not Supported Shipping Management Not Supported Trend Analysis Not Supported Show More Features Marketing Attribution Features Attribution Modeling Supported Audience Segmentation Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Supported Multi-Touch Attribution Supported Predictive Analytics Not Supported ROI Tracking Supported
Integrations Amazon Ads Supported 5X Supported AWS Secrets Manager Supported Amazon Supported Amazon Fresh Supported Amazon Seller Central Not Supported Amazon Transcribe Supported Beats Supported ChatGPT Not Supported Claude Not Supported Claude for Legal Not Supported Commvault Cloud Supported Commvault HyperScale X Supported Gemini Not Supported Grok Not Supported Microsoft Copilot Not Supported Model Context Protocol (MCP) Not Supported Skai Supported Splunk User Behavior Analytics Supported Show More Integrations View All 12 Integrations	Integrations Amazon Ads Supported 5X Not Supported AWS Secrets Manager Not Supported Amazon Not Supported Amazon Fresh Not Supported Amazon Seller Central Supported Amazon Transcribe Not Supported Beats Not Supported ChatGPT Supported Claude Supported Claude for Legal Supported Commvault Cloud Not Supported Commvault HyperScale X Not Supported Gemini Supported Grok Supported Microsoft Copilot Supported Model Context Protocol (MCP) Supported Skai Not Supported Splunk User Behavior Analytics Not Supported Show More Integrations View All 9 Integrations
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