Amazon Attribution vs. ChannelMix Comparison


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About Grow your business on Amazon by optimizing experiences off Amazon. Amazon Attribution is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels across search, social, video, display, and email impact shopping activity and sales performance on Amazon. With these insights, you can discover new ways to grow your business on Amazon by optimizing experiences off Amazon. Understand the impact of your cross-channel digital marketing activities. Make in-flight optimizations using on-demand advertising analytics to help maximize impact and ensure efficiency. Learn which of your strategies maximize return on investment and drive sales in order to build future marketing plans. Amazon Attribution is currently available for professional sellers enrolled in Amazon Brand Registry, vendors, and agencies with clients who sell products on Amazon. Eligible sellers and vendors can access Amazon Attribution measurement.	About Bring us all your marketing, media and sales data, and ChannelMix will deliver holistic insight into marketing performance. There’s no campaign too complex and no question too big. Ingest data for your entire marketing and sales ecosystem via API, file transfer or email. Every solution comes with a dedicated data warehouse to store up to 100GB of data. Map like fields across data sources and channels for a unified look at marketing performance. ChannelMix leverages multi-channel attribution models to help you plan and predict media performance. Make one connection to your ChannelMix data warehouse to get analysis-ready data piped directly into your BI tool of choice. Your analytics solution includes a team of analytics experts who are dedicated to helping your organization grow and succeed. Tracking strategy & audits – with recommendations for aligning tracking to your reporting strategy.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Supported Mac Supported Linux Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Supported
Audience Amazon vendors and agencies seeking a solution to manage their advertising and analytics measurement operations	Audience Anyone searching for an marketing performance platform to help in marketing, media and sales data
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Supported Free Trial Not Supported	Pricing $25,000 per year Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Supported Live Online Not Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Supported
Company Information Amazon Founded: 1994 United States advertising.amazon.com/solutions/products/amazon-attribution	Company Information ChannelMix Founded: 2007 United States channelmix.com
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Categories Amazon Seller Tools Supported eCommerce Tools Supported Marketing Attribution Supported	Categories Marketing Analytics Supported Marketing Attribution Supported Web Analytics Supported
Marketing Attribution Features Attribution Modeling Supported Audience Segmentation Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Supported Multi-Touch Attribution Supported Predictive Analytics Not Supported ROI Tracking Supported Show More Features Amazon Seller Tools Features A/B Testing Not Supported Alerts / Notifications Not Supported Analytics / Reporting Supported Campaign Management Not Supported Competitor Analysis Not Supported Content Management / Optimization Not Supported Conversion / ROI Tracking Supported Customer Data Management Not Supported Email Marketing Not Supported Feedback Management Not Supported Inventory Management Not Supported Keyword Tracking / Research Not Supported Order Management Not Supported PPC Ads Management Not Supported Price Optimization Not Supported Rank Optimization Not Supported Refund Management Not Supported Review Management Not Supported Sales Tracking / Analysis Not Supported Shipping Management Not Supported Trend Analysis Not Supported	Marketing Attribution Features Attribution Modeling Supported Audience Segmentation Not Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Supported Multi-Touch Attribution Supported Predictive Analytics Supported ROI Tracking Supported Show More Features Marketing Analytics Features A/B Testing Not Supported Campaign Management Not Supported Channel Attribution Supported Customer Journey Mapping Supported Dashboard Supported Performance Metrics Supported Predictive Analytics Supported ROI Tracking Supported Social Media Metrics Supported Website Analytics Supported Web Analytics Features Campaign Management Not Supported Conversion Tracking Supported Form Analytics Supported Goal Tracking Supported Keyword Tracking Not Supported Multiple Site Management Not Supported Pageview Tracking Not Supported Referral Source Tracking Not Supported Site Search Tracking Not Supported Time on Site Tracking Supported User Interaction Tracking Supported
Integrations Skai Supported AWS Secrets Manager Supported AdRoll Not Supported Adobe Analytics Not Supported Amazon Supported Amazon Fresh Supported Amazon Redshift Not Supported Brandwatch Not Supported Commvault Cloud Supported Commvault HyperScale X Supported Google Analytics Not Supported HubSpot Customer Platform Not Supported IBM Watson Not Supported Instagram Not Supported Mailchimp Not Supported Marchex Not Supported MySQL Not Supported Optimizely One Not Supported boberdoo Not Supported Show More Integrations View All 12 Integrations	Integrations Skai Supported AWS Secrets Manager Not Supported AdRoll Supported Adobe Analytics Supported Amazon Not Supported Amazon Fresh Not Supported Amazon Redshift Supported Brandwatch Supported Commvault Cloud Not Supported Commvault HyperScale X Not Supported Google Analytics Supported HubSpot Customer Platform Supported IBM Watson Supported Instagram Supported Mailchimp Supported Marchex Supported MySQL Supported Optimizely One Supported boberdoo Supported Show More Integrations View All 41 Integrations
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