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About

Adpulse is a paid media management, optimization, and automation platform that centralizes cross-channel ad performance and control into one unified dashboard so agencies and in-house paid media teams can manage campaigns across Google, Meta (Facebook/Instagram), Microsoft, TikTok, LinkedIn, and Amazon Ads without switching between tools. It offers cross-platform visibility with segmentation by team, account, or priority, budget management and automation that paces spend, reallocates funds, and prevents overspending, and performance optimization tools that rank high-impact actions and help users take meaningful steps quickly. It includes insights and alerts to surface critical issues and opportunities, search term and close variant management to control costly keywords at scale, shopping analysis for ROAS-focused reporting, and integrations with workflows like HubSpot or Slack to streamline alerts and actions.

About

AppTweak is a leading app marketing and intelligence platform that helps app marketers increase visibility, optimize performance, and scale growth across the app stores and AI search. Trusted by thousands of apps and games worldwide, AppTweak provides powerful data, insights, automation, and AI to strengthen App Store Optimization (ASO), Apple Ads performance, and AI app discovery. Built for app store marketing, AppTweak helps teams track how their apps and competitors perform across organic search, paid acquisition, user feedback, market trends, and AI recommendations. Powered by industry-leading data, Atlas AI, and workflow automation, it enables marketers to uncover growth opportunities, boost visibility, improve conversion rates, and turn user feedback into action. As discovery expands into AI-powered results, AppTweak also helps brands understand where they appear, who's recommended instead, and how to strengthen their presence across both app stores and AI search.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Paid media teams, digital marketing agencies, and advertisers who need a unified platform to monitor, automate, and optimize multi-platform paid advertising campaigns

Audience

Mobile app publishers that need a comprehensive app store marketing platform

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$27 per month
Free Version
Free Trial

Pricing

€99 per month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 4.0 / 5
support 4.0 / 5

Pros & Cons from Real Users

Pros

  • Honestly, I love how straightforward the interface is. I didn't have to waste days watching tutorials just to figure out how to track our keywords or spy on competitors. The data feels incredibly accurate, and the insights we get have saved me a ton of guesswork during our weekly planning sessions.

Cons

  • The cost is definitely the biggest pill to swallow here. It’s hard to justify the pricing tier when you’re a smaller team trying to scale up.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Adpulse
United States
adpulse.app/

Company Information

AppTweak
Founded: 2014
Belgium
www.apptweak.com

Alternatives

Alternatives

Categories

Categories

App Store Optimization (ASO) Features

A/B Testing
App Store Localization
Benchmarking
Competitor Monitoring
Keyword Research Tools
Rank Tracking
Reporting / Analytics
Reviews Management
Sentiment Analysis

Competitive Intelligence Features

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Mobile App Analytics Features

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Mobile Marketing Features

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Integrations

Slack
Amazon Ads
App Store
Apple Search Ads
Chartio
Facebook
Google Cloud Platform
Google Play
HubSpot CRM
Instagram
LinkedIn
Meta AI
Microsoft 365
Microsoft Excel
Qlik Sense
Tableau
TikTok

Integrations

Slack
Amazon Ads
App Store
Apple Search Ads
Chartio
Facebook
Google Cloud Platform
Google Play
HubSpot CRM
Instagram
LinkedIn
Meta AI
Microsoft 365
Microsoft Excel
Qlik Sense
Tableau
TikTok
Claim Adpulse and update features and information
Claim Adpulse and update features and information
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Claim AppTweak and update features and information