| Adobe TargetAdobe | Google OptimizeGoogle | |||||
| Related Products
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| About
            Test and optimize every experience, every time. With Adobe, you get the whole optimization engine — AI-powered testing, personalization, and automation at scale — so you can find the individual in the haystack. And then delight them. The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel. Running isolated tests in silos just doesn’t cut it. Instead, easily test everything through every channel every time. AI is critical to modern optimization. Test and personalize to every visitor, applying artificial intelligence with a single click. Exceptional customer experiences require exceptional tools.
             | About
            Engage your website visitors like never before. Create personalized experiences and run website tests — for free. Optimize is natively integrated with Google Analytics, so you can quickly understand how your website can be improved. Easily run tests on your website’s content to learn what works best for your visitors, including A/B, multivariate, and redirect tests. One size never fits all. Customize your website experience to suit each type of audience. Drive better results from your own screen in minutes. Create custom landing pages for your Google Ads and convert more visitors into customers. Set up your first website test in minutes and save time with our visual editor. Explore this feature and more to better optimize your customer journey. Optimize natively integrate with other Google solutions, saving you valuable time while increasing efficiencies across your team.
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| Platforms Supported
            
                Windows
            
            
         
            
                Mac
            
            
         
            
                Linux
            
            
         
            
                Cloud
            
            
         
            
                On-Premises
            
            
         
            
                iPhone
            
            
         
            
                iPad
            
            
         
            
                Android
            
            
         
            
                Chromebook
            
            
         | Platforms Supported
            
                Windows
            
            
         
            
                Mac
            
            
         
            
                Linux
            
            
         
            
                Cloud
            
            
         
            
                On-Premises
            
            
         
            
                iPhone
            
            
         
            
                iPad
            
            
         
            
                Android
            
            
         
            
                Chromebook
            
            
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| Audience
        Customer experience and user interface marketing teams
         | Audience
        Companies that want to optimize their websites for better conversions and customer experience
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| Support
            
                Phone Support
            
            
         
            
                24/7 Live Support
            
            
         
            
                Online
            
            
         | Support
            
                Phone Support
            
            
         
            
                24/7 Live Support
            
            
         
            
                Online
            
            
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| API
            
                Offers API
            
            
         | API
            
                Offers API
            
            
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| Screenshots and Videos | Screenshots and Videos | |||||
| Pricing
        No information available.
        
        
     
            
                Free Version
            
            
         
            
                Free Trial
            
            
         | Pricing
        No information available.
        
        
     
            
                Free Version
            
            
         
            
                Free Trial
            
            
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Reviews/ | 
Reviews/ | |||||
| Training
            
                Documentation
            
            
         
            
                Webinars
            
            
         
            
                Live Online
            
            
         
            
                In Person
            
            
         | Training
            
                Documentation
            
            
         
            
                Webinars
            
            
         
            
                Live Online
            
            
         
            
                In Person
            
            
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| Company InformationAdobe Founded: 1982 United States www.adobe.com/marketing/target.html | Company InformationGoogle Founded: 1998 United States marketingplatform.google.com/about/optimize/ | |||||
| Alternatives | Alternatives | |||||
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| Categories | Categories | |||||
| Integrations
            
                
    Contentsquare
            
            
         
            
                
    Dotaki
            
            
         
            
                
    Adobe Analytics
            
            
         
            
                
    Adobe Experience Cloud
            
            
         
            
                
    Adobe GenStudio
            
            
         
            
                
    Beam AI
            
            
         
            
                
    Black Crow AI
            
            
         
            
                
    Cutover
            
            
         
            
                
    Ecomz
            
            
         
            
                
    Firebase
            
            
         | Integrations
            
                
    Contentsquare
            
            
         
            
                
    Dotaki
            
            
         
            
                
    Adobe Analytics
            
            
         
            
                
    Adobe Experience Cloud
            
            
         
            
                
    Adobe GenStudio
            
            
         
            
                
    Beam AI
            
            
         
            
                
    Black Crow AI
            
            
         
            
                
    Cutover
            
            
         
            
                
    Ecomz
            
            
         
            
                
    Firebase
            
            
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