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About

Maximize your marketing ROI by bringing together media planning and data insights with speed. Adobe Mix Modeler empowers marketing teams to quickly and confidently determine where to invest to drive business growth and incremental value. With marketers facing increasing pressure to prove business value, Adobe Mix Modeler powers faster, more intelligent measurement and planning. Strategically plan your marketing mix, optimize campaign spending in the moment, and make data-driven recommendations critical to your business, all based on AI-powered incrementality scores within measurement models that inspire confidence in the results. Get complete, unified ROI measurement by combining and harmonizing marketing performance, spend, conversion data, and other important business factors. Drive trust and confidence with data governance tools and transparency in model quality and results.

About

Connect the dots across multiple data sources to discover and act upon new opportunities to drive business growth. Build your business around the transformative currency for media measurement in a cross-platform world. Understand the impact of media and marketing efforts so you can improve ROI and make future decisions with confidence. Cross-platform measurement is necessary when making informed business decisions in an increasingly complex media environment. We help leading media properties, brands, and advertisers connect the dots to grow their businesses. Activate a powerful suite of audience, contextual, and cookie-free predictive targeting solutions to reach cross-platform audiences. We empower programmatic advertisers to access actionable target audiences in the DMP or DSP of their choice for campaigns on digital, mobile, CTV, DOOH, and podcasts.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies interested in a solution to manage, measure, and plan their operations to maximize their ROI

Audience

Marketing Analytics solution for companies

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Adobe
Founded: 1982
United States
business.adobe.com/products/mix-modeler.html

Company Information

comScore
United States
www.comscore.com

Alternatives

Alternatives

OptiMine Insight

OptiMine Insight

OptiMine Software
Keen

Keen

Keen Decision Systems
sMMMart AI

sMMMart AI

Salestube

Categories

Categories

Marketing Analytics Features

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Integrations

AcuityAds
Acxiom InfoBase
Acxiom Real Identity
Adobe Experience Cloud
Bright Analytics
Campaign Manager+
Codename One
Contentsquare
Faraday
GaleForceMedia
Indigitall
Innovid
Ketch
MSIGHTS
Presspage
Sizmek Ad Suite
UltraDDoS Protect
UltraWAF
YOOtraffic

Integrations

AcuityAds
Acxiom InfoBase
Acxiom Real Identity
Adobe Experience Cloud
Bright Analytics
Campaign Manager+
Codename One
Contentsquare
Faraday
GaleForceMedia
Indigitall
Innovid
Ketch
MSIGHTS
Presspage
Sizmek Ad Suite
UltraDDoS Protect
UltraWAF
YOOtraffic
Claim Adobe Mix Modeler and update features and information
Claim Adobe Mix Modeler and update features and information
Claim comScore and update features and information
Claim comScore and update features and information