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About

Maximize your marketing ROI by bringing together media planning and data insights with speed. Adobe Mix Modeler empowers marketing teams to quickly and confidently determine where to invest to drive business growth and incremental value. With marketers facing increasing pressure to prove business value, Adobe Mix Modeler powers faster, more intelligent measurement and planning. Strategically plan your marketing mix, optimize campaign spending in the moment, and make data-driven recommendations critical to your business, all based on AI-powered incrementality scores within measurement models that inspire confidence in the results. Get complete, unified ROI measurement by combining and harmonizing marketing performance, spend, conversion data, and other important business factors. Drive trust and confidence with data governance tools and transparency in model quality and results.

About

Meet customers where they are and unite stakeholders across the media lifecycle through an integrated platform designed to facilitate mission-critical solutions for Media Intelligence, Media Management, and Media Finance. Extensively connected to the media ecosystem through APIs and bi-directional integrations, and encapsulated by an omnichannel data warehouse, the Mediaocean platform provides unmatched transparency, control, and efficiency for omnichannel advertising. Critical data surfaced where and when it matters most. Tap into an underlying foundation of normalized data and leverage it throughout the campaign lifecycle where it can impact decisions. End-to-end workflow for omnichannel buying at scale. Whether digital or traditional, direct or programmatic, across open or closed ecosystems, leverage a standardized workflow to manage campaigns. Customized media accounting to manage global spend and streamline operations.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies interested in a solution to manage, measure, and plan their operations to maximize their ROI

Audience

Media planners and buyers

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Adobe
Founded: 1982
United States
business.adobe.com/products/mix-modeler.html

Company Information

Mediaocean
Founded: 2012
United States
www.mediaocean.com/ca/products/lumina

Alternatives

Alternatives

Bionic for Agencies

Bionic for Agencies

Bionic Advertising Systems
OptiMine Insight

OptiMine Insight

OptiMine Software
sMMMart AI

sMMMart AI

Salestube

Categories

Categories

Integrations

Adobe Analytics
Adobe Experience Cloud
Amazon Ads
Facebook
Facebook Ads
Google Analytics
Google Marketing Platform
Innovid
Instagram
JamLoop
LinkedIn
MSIGHTS
Meta Ads
Pinterest
Sizmek Ad Suite
Snapchat
X (Twitter)
X Ads (Twitter Ads)
YouTube

Integrations

Adobe Analytics
Adobe Experience Cloud
Amazon Ads
Facebook
Facebook Ads
Google Analytics
Google Marketing Platform
Innovid
Instagram
JamLoop
LinkedIn
MSIGHTS
Meta Ads
Pinterest
Sizmek Ad Suite
Snapchat
X (Twitter)
X Ads (Twitter Ads)
YouTube
Claim Adobe Mix Modeler and update features and information
Claim Adobe Mix Modeler and update features and information
Claim Mediaocean and update features and information
Claim Mediaocean and update features and information