Playbook

Playbook

Playbook.com
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About

Simple Admation is a marketing approval workflow, online proofing and project management platform for marketing teams, creative agencies and regulated organisations. Admation manages the full creative production process — from structured project brief to final approved asset — eliminating the email threads, shared drives and disconnected tools that cause version confusion, approval delays and compliance failures. Key features: structured brief templates, task scheduling against live resource capacity, campaign calendars, Gantt-style timelines, sequenced multi-level approval workflows, online annotation for print, digital, video and HTML, batch approvals, side-by-side revision comparison, tamper-proof audit trail, mandatory compliance checklists and workload dashboards. Used by Bupa, Spotlight, NIB, RACV, HESTA, Hollard, Woolworths, Mondelez and Tourism Australia. Standalone product by Simple Marketing Solutions (simple.io).

About

Playbook is an AI-native digital asset management (DAM) platform for creative teams, agencies, and brand teams. Store, organize, search, and collaborate on photos, videos, design files, and brand assets — all in one place. Key features: AI-powered auto-tagging and Smart Search (find assets by natural language, color, or visual similarity), boards and collections for visual organization, review and approval workflows, branded client delivery portals, and a brand portal for sharing guidelines and assets externally. Includes SDK, API, and MCP server for custom integrations. Free plan includes 100GB and up to 300 assets. Teams and above get 5TB+ storage. Built for teams of 5–200 who've outgrown Google Drive or Dropbox but find enterprise DAMs like Bynder or Brandfolder too complex and expensive.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Marketing teams, in-house agencies, compliance officers and CMOs — banking, insurance, healthcare and retail.

Audience

Teams that want need a visual-first cloud storage and collaboration platform

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$50
Free Version
Free Trial

Pricing

$12 per month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 4.0 / 5
support 5.0 / 5

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Simple
Founded: 2007
Australia
www.simple.io/products/simple-admation

Company Information

Playbook.com
Founded: 2020
United States
www.playbook.com

Alternatives

Alternatives

Air

Air

Air.inc
Starchive

Starchive

Digital ReLab
Brandfolder

Brandfolder

Smartsheet
Smartsheet

Smartsheet

Smartsheet.com

Categories

Categories

Creative Management Features

Billing & Invoicing
Client Management
Collaboration
File Sharing
Project Management
Task Management
Time Tracking

Digital Asset Management Features

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

Advertising Agency Features

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

MRM Features

Activity Planning
Analytics / ROI Tracking
Approval Workflow
Brand Management
Budgeting & Forecasting
Content Management
Digital Asset Management
Expense Management
Marketing Calendar
Strategic Planning

Marketing Planning Features

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

Online Proofing Features

Audit Trail
Due Date Tracking
File Sharing
Markup Tools
Role-Based Permissions
Status Tracking
Version Control

Project Portfolio Management Features

Budget Management
Collaboration
Dashboard
Issue Management
Milestone Tracking
Portfolio Management
Project Planning
Requirements Management
Resource Management
Status Tracking
Task Management
Time & Expense Tracking

Resource Management Features

Capacity Management
Data Visualization
Demand Forecasting
Drag & Drop
Employee Scheduling
Filtered Search
Resource Allocation
Skills Tracking
Utilization Management

Workflow Management Features

Access Controls/Permissions
Approval Process Control
Business Process Automation
Calendar Management
Compliance Tracking
Configurable Workflow
Customizable Dashboard
Document Management
Forms Management
Graphical Workflow Editor
Mobile Access
No-Code
Task Management
Third Party Integrations
Workflow Configuration

Creative Management Features

Billing & Invoicing
Client Management
Collaboration
File Sharing
Project Management
Task Management
Time Tracking

Digital Asset Management Features

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

Cloud Storage Features

Access Control
Archiving & Retention
Backup
Data Migration
Data Synchronization
Encryption
File Sharing
Version Control

Collaboration Features

Brainstorming
Calendar Management
Chat / Messaging
Contact Management
Content Management
Document Management
Project Management
Real Time Editing
Task Management
Version Control
Video Conferencing

Content Collaboration Features

Client Portal
Cloud Storage
Digital Asset Management
Document Creation / Editing
Document Management
Electronic Signature
Feedback Management
File Sharing
Messaging / Discussion
Real-Time / Interactive Editing
Roles / Permissions
Search
Version Control
Video / Image Editing
Workflow / Approval Process

Integrations

Discord
Dropbox
Figma
Google Drive
Microsoft Teams
Simple Asset Manager
Simple Retailpath
Slack
Zapier

Integrations

Discord
Dropbox
Figma
Google Drive
Microsoft Teams
Simple Asset Manager
Simple Retailpath
Slack
Zapier
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