Adenty vs. Matchbook Comparison


Adenty	Matchbook	+	+
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About Adenty is an audience data collection and activation toolkit. Despite tracking restrictions, it helps businesses unlock 3× more warm users, build 2× deeper profiles, and facilitate conversions. Key capabilities include: 1. Identity resolution. Collect user data across multiple sites without cookies (even when VPNs, incognito mode, or private browsers are used) to reduce analytics gaps and gain richer insights. Store and share visitor data on the server, ensuring tracking persistence despite browser storage instability. 2. Real-time data activation. Trigger instant, engaging reactions using unified insights. Connect multiple MarTech tools to manage engagement strategy from one centralized point. 3. Data connectivity. Connect visitor data across sites and tools for a 360-degree view, enabling precise (re)targeting and personalization.	About Matchbook is an identity augmentation tool that helps advertisers and marketers match first-party data to new digital signals to enhance cross-device reach, retargeting, and online-offline attribution capabilities, unlocking omnichannel marketing by connecting fragmented data across channels. It uses billions of aggregated, consented, and device-derived location, IP, and MAID (Mobile Advertising ID) signals to build highly accurate identifier databases that let users match physical location to IP, IP to MAID, and MAID to IP, and link other spatial indices like postal codes or geohashes to IP addresses. Matchbook supports use cases including connected TV (CTV/OTT) targeting, true cross-software targeting and retargeting, account-based marketing, campaign performance measurement, identity graph augmentation, and audience extension by expanding data footprints beyond first-party limits. Customizable matching parameters and historical context options allow clients to tailor results.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Any business that relies on audience data to engage, convert, and retain its users	Audience Advertisers and marketers who need to expand cross-device audience reach, improve targeting and measurement, and enrich identity data for omnichannel campaigns
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos No images available	Screenshots and Videos View more images or videos
Pricing 3€/month Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Adenty Founded: 2023 Estonia adentypro.com	Company Information Matchbook Founded: 2018 United States www.matchbookdata.com
Alternatives Tie	Alternatives ID5
Tealium Customer Data Hub Tealium	Infillion XGraph Infillion
Opensend	BDEX
LayerFive	Intent IQ
Retention.com View All	BIGDBM View All
Categories Customer Data Platforms (CDP) Identity Resolution Retargeting	Categories Identity Resolution

Integrations No info available.	Integrations No info available.
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