TrueTargetingInfillion
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Related Products
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About
Adentro is a visit-based marketing platform designed to help brick-and-mortar businesses connect their online advertising and digital campaigns to real-world in-store visits, thereby giving physical-location marketers visibility over foot traffic and location conversion. When customers connect to the business’s branded guest WiFi, Adentro captures visit and behavioral data, enriches it with a network of nearly 100 million customer profiles, and builds custom audience segments; it provides a dashboard that shows metrics and enables the business to activate automated campaigns across channels such as Facebook, Instagram, TikTok, email, and SMS. With integrations into retail, F&B, entertainment, and hospitality venues, Adentro lets brands collect first-party data in-store, analyze it alongside the network-wide dataset, target or re-engage customers, and measure the real-world impact of their digital spend.
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About
TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Retailers, restaurants, venues and hospitality operators seeking a tool to link their digital marketing campaigns to actual in-store customer visits and use guest WiFi data to drive smarter segmentation
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Audience
Marketers seeking a solution to deliver personalized, cross-device campaigns by leveraging advanced audience segmentation and location-based insights
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
$99 per location
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Company InformationAdentro
Founded: 2012
United States
adentro.com
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Company InformationInfillion
Founded: 2008
United States
infillion.com/data/truetargeting/
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Alternatives |
Alternatives |
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Categories |
Categories |
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Integrations
DoubleVerify
Not Supported
Experian Connect
Not Supported
Facebook
Supported
Infillion XGraph
Not Supported
Instagram
Supported
LiveRamp
Not Supported
Oracle BlueKai
Not Supported
Semasio
Not Supported
TikTok
Supported
TransUnion Digital Business Profile
Not Supported
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Integrations
DoubleVerify
Supported
Experian Connect
Supported
Facebook
Not Supported
Infillion XGraph
Supported
Instagram
Not Supported
LiveRamp
Supported
Oracle BlueKai
Supported
Semasio
Supported
TikTok
Not Supported
TransUnion Digital Business Profile
Supported
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