TrueTargeting

TrueTargeting

Infillion
+
+

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About

Adentro is a visit-based marketing platform designed to help brick-and-mortar businesses connect their online advertising and digital campaigns to real-world in-store visits, thereby giving physical-location marketers visibility over foot traffic and location conversion. When customers connect to the business’s branded guest WiFi, Adentro captures visit and behavioral data, enriches it with a network of nearly 100 million customer profiles, and builds custom audience segments; it provides a dashboard that shows metrics and enables the business to activate automated campaigns across channels such as Facebook, Instagram, TikTok, email, and SMS. With integrations into retail, F&B, entertainment, and hospitality venues, Adentro lets brands collect first-party data in-store, analyze it alongside the network-wide dataset, target or re-engage customers, and measure the real-world impact of their digital spend.

About

TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Retailers, restaurants, venues and hospitality operators seeking a tool to link their digital marketing campaigns to actual in-store customer visits and use guest WiFi data to drive smarter segmentation

Audience

Marketers seeking a solution to deliver personalized, cross-device campaigns by leveraging advanced audience segmentation and location-based insights

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$99 per location
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Adentro
Founded: 2012
United States
adentro.com

Company Information

Infillion
Founded: 2008
United States
infillion.com/data/truetargeting/

Alternatives

Alternatives

BridgeLogic

BridgeLogic

BridgeLogic WiFi

Categories

WiFi Marketing Supported

Categories

Advertising Supported

Integrations

DoubleVerify Not Supported
Experian Connect Not Supported
Facebook Supported
Infillion XGraph Not Supported
Instagram Supported
LiveRamp Not Supported
Oracle BlueKai Not Supported
Semasio Not Supported
TikTok Supported
TransUnion Digital Business Profile Not Supported
TransUnion TruVision Not Supported

Integrations

DoubleVerify Supported
Experian Connect Supported
Facebook Not Supported
Infillion XGraph Supported
Instagram Not Supported
LiveRamp Supported
Oracle BlueKai Supported
Semasio Supported
TikTok Not Supported
TransUnion Digital Business Profile Supported
TransUnion TruVision Supported
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