Adelphic

Adelphic

Viant
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+

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About

Using your customer data combined with Viant’s 1st and 3rd party data, Adelphic gives marketers a transparent and holistic view of their audience profiles, to help make more informed media strategy and investments. Onboard and match your customer data against 250 million registered users to forecast, manage, and target new segments in seconds. Define audience segments using known identity attributes such as demographics, purchase history, and web browsing activity, and extend campaign reach with intelligent lookalike modeling. Maintain customer identities with a fully integrated platform that links devices and offline activities to real people so you can seamlessly execute and measure campaigns. With our self-service DSP, advertisers can execute their programmatic media campaigns across all devices, without worrying about data loss or modeling techniques. Unlike most DSPs, Adelphic is powered by first-party data, bringing the precision of people-based targeting.

About

We engineer the most robust suite of analytics, automated decisioning, and integrated programmatic and direct monetization tools in the industry. Global publishers require total command of their business; Telaria’s independent solution empowers unbiased decisions for the best revenue outcomes. The introduction of an ad-server built for video and Advanced TV enables the management, delivery and reporting across programmatic and direct sold in a single platform. Live analytics dashboards visualize 1st and 3rd-party data in one view to empower publishers with insights that inform the best decisions in real time. Enhanced decisioning tools provide greater control over the value and safety of your inventory, while providing the best possible CTV viewing experience. Telaria is integrated with all major video demand partners. Our unique toolset, including a Demand Dashboard, offers the ability to buy in the most streamlined way, backed by a dedicated support team.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Advertisers in need of a powerful omnichannel demand-side platform

Audience

Video Management platform for marketers

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Not Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Viant
Founded: 1999
United States
www.adelphic.com

Company Information

Telaria
Founded: 2005
United States
telaria.com/vmp/

Alternatives

Alternatives

mediasmart

mediasmart

mediasmart mobile (now part of Affle group)
MediaMath

MediaMath

Infillion

Categories

Categories

Integrations

Acxiom InfoBase Supported
Acxiom Real Identity Supported
Amagi Not Supported
Bionic for Agencies Supported
Bucksense Not Supported
FreeWheel Beeswax Not Supported
Google Marketing Platform Not Supported
Growth Channel AI Not Supported
Humming Supported
Intuizi Supported
JamLoop Not Supported
MSIGHTS Supported
MediaMath Not Supported
The Trade Desk Not Supported

Integrations

Acxiom InfoBase Not Supported
Acxiom Real Identity Not Supported
Amagi Supported
Bionic for Agencies Not Supported
Bucksense Supported
FreeWheel Beeswax Supported
Google Marketing Platform Supported
Growth Channel AI Supported
Humming Not Supported
Intuizi Not Supported
JamLoop Supported
MSIGHTS Not Supported
MediaMath Supported
The Trade Desk Supported
Claim Adelphic and update features and information
Claim Adelphic and update features and information
Claim Telaria and update features and information
Claim Telaria and update features and information