Adelphic

Adelphic

Viant
+
+

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About

Using your customer data combined with Viant’s 1st and 3rd party data, Adelphic gives marketers a transparent and holistic view of their audience profiles, to help make more informed media strategy and investments. Onboard and match your customer data against 250 million registered users to forecast, manage, and target new segments in seconds. Define audience segments using known identity attributes such as demographics, purchase history, and web browsing activity, and extend campaign reach with intelligent lookalike modeling. Maintain customer identities with a fully integrated platform that links devices and offline activities to real people so you can seamlessly execute and measure campaigns. With our self-service DSP, advertisers can execute their programmatic media campaigns across all devices, without worrying about data loss or modeling techniques. Unlike most DSPs, Adelphic is powered by first-party data, bringing the precision of people-based targeting.

About

Tatari is a cloud-based platform that enables brands, agencies, and publishers to plan, buy, and measure advertising campaigns across streaming, linear TV, and online video from a single interface. It positions itself as “The Only Convergent TV Ad Platform,” enabling users to treat TV like digital; unified campaign planning, execution, and measurement with data-driven analytics. The system provides real-time insights into performance, clear attribution to business outcomes (rather than just ratings), and automation of media-buying workflows and logistics. Agencies can license a self-serve version of the platform to offer TV advertising services to clients even if they previously lacked TV capabilities. Tag-and-pixel tools integrate with websites (for example, via Shopify) to track conversion events from TV campaigns, enabling first-party data linkage and performance attribution.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Advertisers in need of a powerful omnichannel demand-side platform

Audience

Brands and advertising agencies seeking a performance-focused TV ad solution that brings linear, streaming and digital video advertising together with unified measurement and campaign control

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Viant
Founded: 1999
United States
www.adelphic.com

Company Information

Tatari
Founded: 2016
United States
www.tatari.tv/

Alternatives

Alternatives

Adelphic

Adelphic

Viant
MediaMath

MediaMath

Infillion

Categories

Categories

Integrations

Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Humming
Intuizi
MSIGHTS
Shopify

Integrations

Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Humming
Intuizi
MSIGHTS
Shopify
Claim Adelphic and update features and information
Claim Adelphic and update features and information
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Claim Tatari and update features and information