Adelphic

Adelphic

Viant
+
+

Related Products

  • Adzooma
    254 Ratings
    Visit Website
  • Hightouch
    484 Ratings
    Visit Website
  • D&B Connect
    188 Ratings
    Visit Website
  • Superfiliate
    38 Ratings
    Visit Website
  • Visual Visitor
    251 Ratings
    Visit Website
  • Kevel
    96 Ratings
    Visit Website
  • Letsignit
    272 Ratings
    Visit Website
  • Aesthetic Insight
    10 Ratings
    Visit Website
  • ActiveCampaign
    17,291 Ratings
    Visit Website
  • Attentive
    1,649 Ratings
    Visit Website

About

Using your customer data combined with Viant’s 1st and 3rd party data, Adelphic gives marketers a transparent and holistic view of their audience profiles, to help make more informed media strategy and investments. Onboard and match your customer data against 250 million registered users to forecast, manage, and target new segments in seconds. Define audience segments using known identity attributes such as demographics, purchase history, and web browsing activity, and extend campaign reach with intelligent lookalike modeling. Maintain customer identities with a fully integrated platform that links devices and offline activities to real people so you can seamlessly execute and measure campaigns. With our self-service DSP, advertisers can execute their programmatic media campaigns across all devices, without worrying about data loss or modeling techniques. Unlike most DSPs, Adelphic is powered by first-party data, bringing the precision of people-based targeting.

About

Quantcast is an advertising technology company and the creator of an innovative intelligent audience platform that empowers brands, agencies and publishers to know and grow their audiences online. The Quantcast Platform, powered by Ara™, a patented AI and machine learning engine, delivers automated insights, marketing performance, and results at scale to drive business growth. Our solutions are leveling the playing field for our customers when it comes to effectively reaching audiences online and helping them power a thriving free and open internet for everyone. Headquartered in San Francisco, Quantcast has been serving customers around the world since 2006.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Advertisers in need of a powerful omnichannel demand-side platform

Audience

Advertisers, Publishers, and Brands

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 4.5 / 5
ease 4.5 / 5
features 5.0 / 5
design 5.0 / 5
support 4.5 / 5

Pros & Cons from Real Users

Pros

  • With Quantcast we can program the buying habits of all our users through our digital marketing system to be able to sell to all interested advertisers of our products. We can also verify the age range and the type of person that visits our website in order to offer the best service and the best product.
  • We use Quantcast to monitor our organization's website, visits and activity, evaluate our marketing campaigns and collect general prospect information to track their activity and interests in order to better serve and experience them. Their reports are excellent and detailed. It is an efficient solution to improve workflow and obtain data / information about the behavior of your sites and applications in real time.

Cons

  • We need to include more details in some Quantcast programming options in order to improve its performance. Sometimes some of the generalizations that it offers us are lacking in data and that makes it very difficult to use the platform.
  • The dynamics of measuring to work with audience trends is very slow when it comes to searching for specific content. The platform does not allow us to share our traffic comparison reports with others, nor does it allow us to do cross-platform analysis.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Viant
Founded: 1999
United States
www.adelphic.com

Company Information

Quantcast
Founded: 2006
United States
www.quantcast.com

Alternatives

Alternatives

MediaMath

MediaMath

Infillion

Categories

Categories

Advertising Agency Features

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Video Advertising Features

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Audience Intelligence Features

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Reporting Features

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

Integrations

Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Commanders Act
Datahive360
Desktop.com
Eyeota
Factori
FuseCommander
Hu-manity.co Privacy Experience
Humming
Infinity Call Tracking
Intuizi
Kleene
MINT
Stackpile
TapClicks
The Moneytizer
TrustCommander
Vidverto

Integrations

Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Commanders Act
Datahive360
Desktop.com
Eyeota
Factori
FuseCommander
Hu-manity.co Privacy Experience
Humming
Infinity Call Tracking
Intuizi
Kleene
MINT
Stackpile
TapClicks
The Moneytizer
TrustCommander
Vidverto
Claim Adelphic and update features and information
Claim Adelphic and update features and information
Claim Quantcast and update features and information
Claim Quantcast and update features and information