Adelphic

Adelphic

Viant
+
+

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About

Using your customer data combined with Viant’s 1st and 3rd party data, Adelphic gives marketers a transparent and holistic view of their audience profiles, to help make more informed media strategy and investments. Onboard and match your customer data against 250 million registered users to forecast, manage, and target new segments in seconds. Define audience segments using known identity attributes such as demographics, purchase history, and web browsing activity, and extend campaign reach with intelligent lookalike modeling. Maintain customer identities with a fully integrated platform that links devices and offline activities to real people so you can seamlessly execute and measure campaigns. With our self-service DSP, advertisers can execute their programmatic media campaigns across all devices, without worrying about data loss or modeling techniques. Unlike most DSPs, Adelphic is powered by first-party data, bringing the precision of people-based targeting.

About

Catalytics is a B2B digital media buying and programmatic advertising platform that enables agencies and advertisers to build, manage, and optimize targeted ad campaigns with granular control over where and when ads are shown, even down to specific online articles and publications where relevant audiences engage. It is designed for hyper-niche audience targeting without the high minimum spends or technical overhead of traditional DSPs, letting users upload ads in formats like banner, animated HTML5, and video, choose specific companies, industries, or content URLs to target, and launch campaigns quickly with self-service onboarding and intuitive setup. Catalytics’ Control Room centralizes campaign editing, performance tracking, and spend optimization so advertisers can see what’s working by target business, article, or message without waiting for monthly reports, and the system automatically serves best-performing creatives more frequently to improve ROI.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Advertisers in need of a powerful omnichannel demand-side platform

Audience

B2B marketers and advertisers who want precise, self-service programmatic ad placement to reach niche audiences and decision-makers with controlled budgets and detailed campaign visibility

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Viant
Founded: 1999
United States
www.adelphic.com

Company Information

Catalytics
United States
catalytics.io

Alternatives

Alternatives

MediaMath

MediaMath

Infillion
Adelphic

Adelphic

Viant

Categories

Categories

Media Buying Supported

Integrations

Acxiom InfoBase Supported
Acxiom Real Identity Supported
Bionic for Agencies Supported
Humming Supported
Intuizi Supported
MSIGHTS Supported

Integrations

Acxiom InfoBase Not Supported
Acxiom Real Identity Not Supported
Bionic for Agencies Not Supported
Humming Not Supported
Intuizi Not Supported
MSIGHTS Not Supported
Claim Adelphic and update features and information
Claim Adelphic and update features and information
Claim Catalytics and update features and information
Claim Catalytics and update features and information