AdelphicViant
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Related Products
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About
Using your customer data combined with Viant’s 1st and 3rd party data, Adelphic gives marketers a transparent and holistic view of their audience profiles, to help make more informed media strategy and investments. Onboard and match your customer data against 250 million registered users to forecast, manage, and target new segments in seconds. Define audience segments using known identity attributes such as demographics, purchase history, and web browsing activity, and extend campaign reach with intelligent lookalike modeling. Maintain customer identities with a fully integrated platform that links devices and offline activities to real people so you can seamlessly execute and measure campaigns. With our self-service DSP, advertisers can execute their programmatic media campaigns across all devices, without worrying about data loss or modeling techniques. Unlike most DSPs, Adelphic is powered by first-party data, bringing the precision of people-based targeting.
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About
Catalytics is a B2B digital media buying and programmatic advertising platform that enables agencies and advertisers to build, manage, and optimize targeted ad campaigns with granular control over where and when ads are shown, even down to specific online articles and publications where relevant audiences engage. It is designed for hyper-niche audience targeting without the high minimum spends or technical overhead of traditional DSPs, letting users upload ads in formats like banner, animated HTML5, and video, choose specific companies, industries, or content URLs to target, and launch campaigns quickly with self-service onboarding and intuitive setup. Catalytics’ Control Room centralizes campaign editing, performance tracking, and spend optimization so advertisers can see what’s working by target business, article, or message without waiting for monthly reports, and the system automatically serves best-performing creatives more frequently to improve ROI.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Advertisers in need of a powerful omnichannel demand-side platform
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Audience
B2B marketers and advertisers who want precise, self-service programmatic ad placement to reach niche audiences and decision-makers with controlled budgets and detailed campaign visibility
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Company InformationViant
Founded: 1999
United States
www.adelphic.com
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Company InformationCatalytics
United States
catalytics.io
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Alternatives |
Alternatives |
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Categories |
Categories |
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Integrations
Acxiom InfoBase
Supported
Acxiom Real Identity
Supported
Bionic for Agencies
Supported
Humming
Supported
Intuizi
Supported
MSIGHTS
Supported
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Integrations
Acxiom InfoBase
Not Supported
Acxiom Real Identity
Not Supported
Bionic for Agencies
Not Supported
Humming
Not Supported
Intuizi
Not Supported
MSIGHTS
Not Supported
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