Adelphic

Adelphic

Viant
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+

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About

Using your customer data combined with Viant’s 1st and 3rd party data, Adelphic gives marketers a transparent and holistic view of their audience profiles, to help make more informed media strategy and investments. Onboard and match your customer data against 250 million registered users to forecast, manage, and target new segments in seconds. Define audience segments using known identity attributes such as demographics, purchase history, and web browsing activity, and extend campaign reach with intelligent lookalike modeling. Maintain customer identities with a fully integrated platform that links devices and offline activities to real people so you can seamlessly execute and measure campaigns. With our self-service DSP, advertisers can execute their programmatic media campaigns across all devices, without worrying about data loss or modeling techniques. Unlike most DSPs, Adelphic is powered by first-party data, bringing the precision of people-based targeting.

About

Argus by MINT is a media accountability and analytics solution for marketing, procurement, and media teams. It monitors media buying performance at placement level against deal guarantees and committed volumes, and provides shared dashboards for reviewing spend and delivery. The platform provides ongoing benchmarks and cross-account analysis to help teams identify inefficient placements, compare results, reallocate budgets, and address issues while campaigns are active. It also organizes proof points and market intelligence to support pricing and negotiation workflows. MINT describes coverage across portfolios of up to five markets per year, with tailored platform access and connections to source systems. Argus is intended for organizations seeking ongoing visibility into media cost, quality, and compliance rather than relying only on post-campaign audits.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Advertisers in need of a powerful omnichannel demand-side platform

Audience

Marketing, procurement, and media teams at advertisers seeking visibility and accountability for media investments.

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Not Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

$198K
$198,000 for full portfolio coverage across up to five markets per year.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Viant
Founded: 1999
United States
www.adelphic.com

Company Information

MINT
Founded: 2014
Italy
www.mint.ai/argus-by-mint

Alternatives

Alternatives

Bionic for Agencies

Bionic for Agencies

Bionic Advertising Systems
RevX

RevX

RevX powered by Affle
RevX

RevX

RevX powered by Affle

Categories

Categories

Media Buying Supported

Integrations

Acxiom InfoBase Supported
Acxiom Real Identity Supported
Bionic for Agencies Supported
Humming Supported
Intuizi Supported
MINT Not Supported
MSIGHTS Supported

Integrations

Acxiom InfoBase Not Supported
Acxiom Real Identity Not Supported
Bionic for Agencies Not Supported
Humming Not Supported
Intuizi Not Supported
MINT Supported
MSIGHTS Not Supported
Claim Adelphic and update features and information
Claim Adelphic and update features and information
Claim Argus by MINT and update features and information
Claim Argus by MINT and update features and information