AdRoll vs. Rakuten Advertising Comparison


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About We level the playing field for e-commerce brands. Our AI works like a team of expert marketers who know your customers, fighting 24/7 to build your brand and grow your sales. Build a brand customers love, turn more visitors into customers, and grow customer loyalty with AdRoll’s growth marketing platform. Join over 37,000 bustling brands growing with AdRoll. Find more people who’ll fall in love with your brand. Our advanced audience targeting works together with our proprietary AI to create awareness and drive high-quality new site traffic. Inspire action across ads, email, and your online store. Unite what you know about your customers with our over 1.2 billion shopper profiles to surface items they’ll love—and buy. Go beyond customer acquisition, and use your customer relationships to drive growth. Increase loyalty—and lifetime value (LTV)—with relevant, personalized cross-channel experiences.	About Connect with your audience in a captive environment from the smallest to the biggest screen in the house. Access industry-leading experts with a proven track record of delivering for brands. Manage campaigns using proprietary technology that delivers results across the entire marketing funnel. Deliver ads to audiences with high-impact placements in a safe environment across the Rakuten ecosystem. A custom-built portfolio of industry-leading publishers connected to Rakuten’s audience engine is proven to be in high demand from global advertisers. We deliver measurable impact and consistent results for brands that keep them coming back. A collection of premium inventory to be sold by Rakuten’s CTV local market experts. Seamless onboarding with no hidden tech or intermediary fees.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Companies that need an effective ad management solution	Audience Advertisers searching for a solution that helps with hard-to-reach target audiences
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 4.7 / 5 ease 4.3 / 5 features 4.3 / 5 design 4.5 / 5 support 4.8 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros Adroll lets us create online ad campaigns completely from scratch, or we can easily use the information from all the campaigns we have run to know exactly which type of audience to apply to. With Adroll we can segment our ads depending on the different results that are shown. Adroll has seemed to us an application with very useful tools in terms of marketing, sales increase and recognition. It allows us an option that integrates a list of the social networks that currently have the best valuation to exercise our marketing strategies. But undoubtedly, the best tool it gives us is the creation of ads that can be published in the best digital pages associated with the application such as ESPN. All statistics displayed within the Adroll platform are entirely live, so it is not difficult to review the data of everything that happens in the development of our marketing campaigns, and we can perform them on different pages, depending on the plan chosen, so the scope may vary. The ad campaigns that we can bring up with Adroll have an almost inimitable breadth. The service has made us specialize in the structural setup and scheduling of ads on the web, and we can freely apply retargeting schedules to launch new campaigns to attract old customers. We use AdRoll primarily for remarketing and it's a charm to use it. It's easy to use, has a great UI, is budget-friendly and offers remarketing capabilities across both web and social media. Cons Adroll's platform does not track the marketing operations we have done in other services, so when you start using it you should keep in mind that you do not have a solid enough base to start with marketing operations from scratch. Adroll is very expensive if you are going to publish on certain websites. In the specifications of the application, it is detailed that it can also perform business collaboration functions. However, we do not find options that allow us, for example, to create a task organization system to manage our advertising strategies or an internal chat to maintain effective communication with them. Adroll does not provide multi-channel marketing tools to improve communications with our users. That is, it is limited to only launching campaigns, without showing results on engagement analytics, and does not provide enough default templates so that we don't have to model each campaign without a base. It's confusing that Adroll still fully exists when their core group decided to change their name in 2019 to Nextroll, but at least they still offer the same features on a general level within their online marketing tools. The developer api that Adroll offers doesn't make it easy for us to expand our system to work with apps. For contextual targeting, there could have been more audience filter options, but I don't really mind at that price.
Training Documentation Supported Webinars Supported Live Online Not Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information AdRoll Founded: 2006 United States www.adroll.com	Company Information Rakuten Advertising Founded: 1996 United States rakutenadvertising.com/media/
Alternatives CIENCE GO Digital CIENCE	Alternatives Rakuten LinkShare Rakuten Advertising
RollWorks	CTVision+ Rakuten Advertising
Simpli.fi	Rakuten Intelligence Rakuten
Criteo	Rakuten
StackAdapt View All	Rakuten Super Logistics Rakuten View All
Categories Ad Management Supported AI Advertising Supported CTV & OTT Advertising Supported Display Advertising Supported Marketing Automation Supported Media Buying Supported Programmatic Advertising Supported Retargeting Supported Social Media Advertising Supported	Categories Affiliate Supported CTV & OTT Advertising Supported Display Advertising Supported Retargeting Supported
Retargeting Features A/B Testing Supported Audience Targeting Supported Behavioral Targeting Supported Conversion Tracking Supported Geo Targeting Supported Mobile Retargeting Supported Personalization Supported Recommendation Engine Supported Social Media Retargeting Supported Show More Features Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Not Supported Artificial Intelligence Not Supported Content / Blogging Platform Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Not Supported Lead Scoring Not Supported Sales Intelligence Supported Search Marketing Not Supported Segmentation Supported Social Marketing Supported Website Visitor Tracking Supported
Integrations 5X Supported Ketch Supported Supermetrics Supported Afton Tickets Supported BridgeLogic Supported Causal Supported Cohley Supported Colligso SpotIn Supported Feedonomics Supported Ikigai Supported Lytics Supported MSIGHTS Supported Madyourself Supported PrivacyPolicies.com Supported Segment Supported Starboard Suite Supported WiFi Marketing Supported Yotpo Supported Zapier Supported zat.ink Supported Show More Integrations View All 152 Integrations	Integrations 5X Supported Ketch Supported Supermetrics Supported Afton Tickets Not Supported BridgeLogic Not Supported Causal Not Supported Cohley Not Supported Colligso SpotIn Not Supported Feedonomics Not Supported Ikigai Not Supported Lytics Not Supported MSIGHTS Not Supported Madyourself Not Supported PrivacyPolicies.com Not Supported Segment Not Supported Starboard Suite Not Supported WiFi Marketing Not Supported Yotpo Not Supported Zapier Not Supported zat.ink Not Supported Show More Integrations View All 7 Integrations
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