AdRoll vs. Perion Comparison


AdRoll 4.7 out of 5 stars	Perion
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AdRoll	Perion
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AdRoll: About We level the playing field for e-commerce brands. Our AI works like a team of expert marketers who know your customers, fighting 24/7 to build your brand and grow your sales. Build a brand customers love, turn more visitors into customers, and grow customer loyalty with AdRoll’s growth marketing platform. Join over 37,000 bustling brands growing with AdRoll. Find more people who’ll fall in love with your brand. Our advanced audience targeting works together with our proprietary AI to create awareness and drive high-quality new site traffic. Inspire action across ads, email, and your online store. Unite what you know about your customers with our over 1.2 billion shopper profiles to surface items they’ll love—and buy. Go beyond customer acquisition, and use your customer relationships to drive growth. Increase loyalty—and lifetime value (LTV)—with relevant, personalized cross-channel experiences.	Perion: About Perion is an advertising technology platform that offers omnichannel solutions to help brands connect with consumers at every stage of their journey. Using advanced AI, data-driven insights, and creative intelligence, Perion enables brands to deliver precise and contextually relevant ads across search, video, social, and digital out-of-home platforms. Their solutions prioritize user engagement, privacy, and brand safety while optimizing ad campaigns for maximum revenue and performance. Perion also offers tools for publishers to unlock revenue potential and enhance monetization strategies.
AdRoll: Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Perion: Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
AdRoll: Audience Companies that need an effective ad management solution	Perion: Audience Advertisers, brands, and publishers seeking AI-driven omnichannel solutions to optimize ad campaigns, enhance engagement, and increase revenue
AdRoll: Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Perion: Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
AdRoll: API Offers API Not Supported	Perion: API Offers API Not Supported
AdRoll: Screenshots and Videos View more images or videos	Perion: Screenshots and Videos View more images or videos
AdRoll: Pricing No information available. Free Version Not Supported Free Trial Not Supported	Perion: Pricing No information available. Free Version Not Supported Free Trial Not Supported
AdRoll: Reviews/Ratings Overall 4.7 / 5 ease 4.3 / 5 features 4.3 / 5 design 4.5 / 5 support 4.8 / 5 Read all reviews	Perion: Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
AdRoll: Pros & Cons from Real Users Pros Adroll lets us create online ad campaigns completely from scratch, or we can easily use the information from all the campaigns we have run to know exactly which type of audience to apply to. With Adroll we can segment our ads depending on the different results that are shown. Adroll has seemed to us an application with very useful tools in terms of marketing, sales increase and recognition. It allows us an option that integrates a list of the social networks that currently have the best valuation to exercise our marketing strategies. But undoubtedly, the best tool it gives us is the creation of ads that can be published in the best digital pages associated with the application such as ESPN. All statistics displayed within the Adroll platform are entirely live, so it is not difficult to review the data of everything that happens in the development of our marketing campaigns, and we can perform them on different pages, depending on the plan chosen, so the scope may vary. The ad campaigns that we can bring up with Adroll have an almost inimitable breadth. The service has made us specialize in the structural setup and scheduling of ads on the web, and we can freely apply retargeting schedules to launch new campaigns to attract old customers. We use AdRoll primarily for remarketing and it's a charm to use it. It's easy to use, has a great UI, is budget-friendly and offers remarketing capabilities across both web and social media. Cons Adroll's platform does not track the marketing operations we have done in other services, so when you start using it you should keep in mind that you do not have a solid enough base to start with marketing operations from scratch. Adroll is very expensive if you are going to publish on certain websites. In the specifications of the application, it is detailed that it can also perform business collaboration functions. However, we do not find options that allow us, for example, to create a task organization system to manage our advertising strategies or an internal chat to maintain effective communication with them. Adroll does not provide multi-channel marketing tools to improve communications with our users. That is, it is limited to only launching campaigns, without showing results on engagement analytics, and does not provide enough default templates so that we don't have to model each campaign without a base. It's confusing that Adroll still fully exists when their core group decided to change their name in 2019 to Nextroll, but at least they still offer the same features on a general level within their online marketing tools. The developer api that Adroll offers doesn't make it easy for us to expand our system to work with apps. For contextual targeting, there could have been more audience filter options, but I don't really mind at that price.
AdRoll: Training Documentation Supported Webinars Supported Live Online Not Supported In Person Supported	Perion: Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported
AdRoll: Company Information AdRoll Founded: 2006 United States www.adroll.com	Perion: Company Information Perion Founded: 2000 Israel www.perion.com
AdRoll: Alternatives CIENCE GO Digital CIENCE 4.6 out of 5 stars	Perion: Alternatives BidMind
AdRoll: RollWorks	Perion: Illuma
AdRoll: Simpli.fi	Perion: GumGum
AdRoll: Criteo	Perion: Kargo
AdRoll: StackAdapt 4.0 out of 5 stars View All	Perion: VeedX View All
AdRoll: Categories Ad Management Supported AI Advertising Supported CTV & OTT Advertising Supported Display Advertising Supported Marketing Automation Supported Media Buying Supported Programmatic Advertising Supported Retargeting Supported Social Media Advertising Supported	Perion: Categories CTV & OTT Advertising Supported
AdRoll: Show More Features Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Not Supported Artificial Intelligence Not Supported Content / Blogging Platform Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Not Supported Lead Scoring Not Supported Sales Intelligence Supported Search Marketing Not Supported Segmentation Supported Social Marketing Supported Website Visitor Tracking Supported Retargeting Features A/B Testing Supported Audience Targeting Supported Behavioral Targeting Supported Conversion Tracking Supported Geo Targeting Supported Mobile Retargeting Supported Personalization Supported Recommendation Engine Supported Social Media Retargeting Supported
AdRoll: Integrations AgencyAnalytics Supported Axis LMS Supported BoomTown Supported Campaign Monitor Supported Causal Supported Feedonomics Supported Fivetran Supported Freshpaint Supported Google Analytics Supported HubSpot Customer Platform Supported Kizen Supported Lyftrondata Supported Mozart Data Supported Onlymega Supported Privy Supported Product Marketing Alliance Supported Rippling Supported Slemma Supported Workers by Delos Supported zat.ink Supported Show More Integrations View All 152 Integrations	Perion: Integrations AgencyAnalytics Not Supported Axis LMS Not Supported BoomTown Not Supported Campaign Monitor Not Supported Causal Not Supported Feedonomics Not Supported Fivetran Not Supported Freshpaint Not Supported Google Analytics Not Supported HubSpot Customer Platform Not Supported Kizen Not Supported Lyftrondata Not Supported Mozart Data Not Supported Onlymega Not Supported Privy Not Supported Product Marketing Alliance Not Supported Rippling Not Supported Slemma Not Supported Workers by Delos Not Supported zat.ink Not Supported Show More Integrations View All 1 Integration
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