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About

We level the playing field for e-commerce brands. Our AI works like a team of expert marketers who know your customers, fighting 24/7 to build your brand and grow your sales. Build a brand customers love, turn more visitors into customers, and grow customer loyalty with AdRoll’s growth marketing platform. Join over 37,000 bustling brands growing with AdRoll. Find more people who’ll fall in love with your brand. Our advanced audience targeting works together with our proprietary AI to create awareness and drive high-quality new site traffic. Inspire action across ads, email, and your online store. Unite what you know about your customers with our over 1.2 billion shopper profiles to surface items they’ll love—and buy. Go beyond customer acquisition, and use your customer relationships to drive growth. Increase loyalty—and lifetime value (LTV)—with relevant, personalized cross-channel experiences.

About

Take mobile programmatic in-house. The first mobile in-house bidder™ built from the ground up for app developers and their technology partners to run performance user acquisition and programmatic retargeting in-house. We provide you with enterprise-level software to make in-house programmatic buying work. Ready out-of-the-box. Modular where it matters. Transparent pricing & quick setup. Built exclusively to perform on mobile RTB. Easily configure your SKAN campaign mapping in self-service mode and turn anonymous audiences into clearly defined targets. Iterate faster and maintain a competitive edge over your competition by keeping valuable learnings about your target audience in-house. Drive growth with effective user acquisition campaigns. Take the lead by mastering retargeting in-house. Take advantage of advanced optimization strategies to exceed your marketing KPIs and maximize ROAS.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Companies that need an effective ad management solution

Audience

App developers and their technology partners looking to run user acquisition and programmatic retargeting in-house

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

$1000 per month
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 4.7 / 5
ease 4.3 / 5
features 4.3 / 5
design 4.5 / 5
support 4.8 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Pros & Cons from Real Users

Pros

  • Adroll lets us create online ad campaigns completely from scratch, or we can easily use the information from all the campaigns we have run to know exactly which type of audience to apply to. With Adroll we can segment our ads depending on the different results that are shown.
  • Adroll has seemed to us an application with very useful tools in terms of marketing, sales increase and recognition. It allows us an option that integrates a list of the social networks that currently have the best valuation to exercise our marketing strategies. But undoubtedly, the best tool it gives us is the creation of ads that can be published in the best digital pages associated with the application such as ESPN.
  • All statistics displayed within the Adroll platform are entirely live, so it is not difficult to review the data of everything that happens in the development of our marketing campaigns, and we can perform them on different pages, depending on the plan chosen, so the scope may vary.
  • The ad campaigns that we can bring up with Adroll have an almost inimitable breadth. The service has made us specialize in the structural setup and scheduling of ads on the web, and we can freely apply retargeting schedules to launch new campaigns to attract old customers.
  • We use AdRoll primarily for remarketing and it's a charm to use it. It's easy to use, has a great UI, is budget-friendly and offers remarketing capabilities across both web and social media.

Cons

  • Adroll's platform does not track the marketing operations we have done in other services, so when you start using it you should keep in mind that you do not have a solid enough base to start with marketing operations from scratch. Adroll is very expensive if you are going to publish on certain websites.
  • In the specifications of the application, it is detailed that it can also perform business collaboration functions. However, we do not find options that allow us, for example, to create a task organization system to manage our advertising strategies or an internal chat to maintain effective communication with them.
  • Adroll does not provide multi-channel marketing tools to improve communications with our users. That is, it is limited to only launching campaigns, without showing results on engagement analytics, and does not provide enough default templates so that we don't have to model each campaign without a base.
  • It's confusing that Adroll still fully exists when their core group decided to change their name in 2019 to Nextroll, but at least they still offer the same features on a general level within their online marketing tools. The developer api that Adroll offers doesn't make it easy for us to expand our system to work with apps.
  • For contextual targeting, there could have been more audience filter options, but I don't really mind at that price.

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

AdRoll
Founded: 2006
United States
www.adroll.com

Company Information

Kayzen
Founded: 2018
Germany
kayzen.io

Alternatives

Alternatives

Rise

Rise

Rise Codes
RevX

RevX

RevX powered by Affle

Categories

Categories

Retargeting Supported

Retargeting Features

A/B Testing Supported
Audience Targeting Supported
Behavioral Targeting Supported
Conversion Tracking Supported
Geo Targeting Supported
Mobile Retargeting Supported
Personalization Supported
Recommendation Engine Supported
Social Media Retargeting Supported

Marketing Automation Features

A/B Testing Supported
Analytics / ROI Tracking Not Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Not Supported
Lead Scoring Not Supported
Sales Intelligence Supported
Search Marketing Not Supported
Segmentation Supported
Social Marketing Supported
Website Visitor Tracking Supported

Retargeting Features

A/B Testing Not Supported
Audience Targeting Supported
Behavioral Targeting Supported
Conversion Tracking Not Supported
Geo Targeting Not Supported
Mobile Retargeting Supported
Personalization Supported
Recommendation Engine Supported
Social Media Retargeting Not Supported

Integrations

Adsmurai Supported
Afton Tickets Supported
Blueshift Supported
Canopy Supported
Configio Supported
Electrik.Ai Supported
Feedonomics Supported
Grow Supported
Intelligent Reach Supported
Intuizi Not Supported
Lyftrondata Supported
Meltano Supported
NUACOM Supported
Privy Supported
Shift Supported
Shift4Shop Supported
Singer Supported
Stackpile Supported
Visitorkit Supported
Yotpo Supported

Integrations

Adsmurai Not Supported
Afton Tickets Not Supported
Blueshift Not Supported
Canopy Not Supported
Configio Not Supported
Electrik.Ai Not Supported
Feedonomics Not Supported
Grow Not Supported
Intelligent Reach Not Supported
Intuizi Supported
Lyftrondata Not Supported
Meltano Not Supported
NUACOM Not Supported
Privy Not Supported
Shift Not Supported
Shift4Shop Not Supported
Singer Not Supported
Stackpile Not Supported
Visitorkit Not Supported
Yotpo Not Supported
Claim AdRoll and update features and information
Claim AdRoll and update features and information
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Claim Kayzen and update features and information