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About

We level the playing field for e-commerce brands. Our AI works like a team of expert marketers who know your customers, fighting 24/7 to build your brand and grow your sales. Build a brand customers love, turn more visitors into customers, and grow customer loyalty with AdRoll’s growth marketing platform. Join over 37,000 bustling brands growing with AdRoll. Find more people who’ll fall in love with your brand. Our advanced audience targeting works together with our proprietary AI to create awareness and drive high-quality new site traffic. Inspire action across ads, email, and your online store. Unite what you know about your customers with our over 1.2 billion shopper profiles to surface items they’ll love—and buy. Go beyond customer acquisition, and use your customer relationships to drive growth. Increase loyalty—and lifetime value (LTV)—with relevant, personalized cross-channel experiences.

About

Bïrch helps performance marketing teams automate ad campaigns running on Meta, Google, Snapchat, and TikTok. A deterministic rules engine handles the repetitive work — pausing, scaling, budget shifts — on conditions you define, with every rule readable before and after it runs. Birch AI reads across your connected accounts, flags gaps and growth opportunities, and proposes changes for you to approve. Birch MCP lets you pull your automation data into the AI tool you already use. Stage turns creative sitting in Google Drive into ads ready for review on Meta, cutting out manual re-uploads for high-volume testing. Built for in-house teams running high ad spend across many accounts and agencies managing several client accounts, with enterprise-grade scalability and real people behind support. Core advantages: AI-driven optimization insights, cross-platform enterprise-grade automations, cross-platform compatibility.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies that need an effective ad management solution

Audience

Brands and marketing agencies using Meta, Google, TikTok and Snapchat Ads for advertising as well as the brands actively growing their Facebook and Instagram communities via boosted posts.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

$99.00 per month
Standard plans range from $99 to $1799 per month. Annual plans come with a discount. Custom plans are offered for enterprise.
Free Version
Free Trial

Reviews/Ratings

Overall 4.7 / 5
ease 4.3 / 5
features 4.3 / 5
design 4.5 / 5
support 4.8 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • Adroll lets us create online ad campaigns completely from scratch, or we can easily use the information from all the campaigns we have run to know exactly which type of audience to apply to. With Adroll we can segment our ads depending on the different results that are shown.
  • Adroll has seemed to us an application with very useful tools in terms of marketing, sales increase and recognition. It allows us an option that integrates a list of the social networks that currently have the best valuation to exercise our marketing strategies. But undoubtedly, the best tool it gives us is the creation of ads that can be published in the best digital pages associated with the application such as ESPN.
  • All statistics displayed within the Adroll platform are entirely live, so it is not difficult to review the data of everything that happens in the development of our marketing campaigns, and we can perform them on different pages, depending on the plan chosen, so the scope may vary.
  • The ad campaigns that we can bring up with Adroll have an almost inimitable breadth. The service has made us specialize in the structural setup and scheduling of ads on the web, and we can freely apply retargeting schedules to launch new campaigns to attract old customers.
  • We use AdRoll primarily for remarketing and it's a charm to use it. It's easy to use, has a great UI, is budget-friendly and offers remarketing capabilities across both web and social media.

Cons

  • Adroll's platform does not track the marketing operations we have done in other services, so when you start using it you should keep in mind that you do not have a solid enough base to start with marketing operations from scratch. Adroll is very expensive if you are going to publish on certain websites.
  • In the specifications of the application, it is detailed that it can also perform business collaboration functions. However, we do not find options that allow us, for example, to create a task organization system to manage our advertising strategies or an internal chat to maintain effective communication with them.
  • Adroll does not provide multi-channel marketing tools to improve communications with our users. That is, it is limited to only launching campaigns, without showing results on engagement analytics, and does not provide enough default templates so that we don't have to model each campaign without a base.
  • It's confusing that Adroll still fully exists when their core group decided to change their name in 2019 to Nextroll, but at least they still offer the same features on a general level within their online marketing tools. The developer api that Adroll offers doesn't make it easy for us to expand our system to work with apps.
  • For contextual targeting, there could have been more audience filter options, but I don't really mind at that price.

Pros & Cons from Real Users

Pros

  • Easy to use and set up custom reports for ad accounts and other details that's important to constantly monitor.

Cons

  • Took a little learning on the best way to set it up but it works great now.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

AdRoll
Founded: 2006
United States
www.adroll.com

Company Information

Bïrch
Founded: 2016
United States
bir.ch/

Alternatives

Alternatives

ADXL AI

ADXL AI

ADXL

Categories

Categories

Marketing Automation Features

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Retargeting Features

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Social Media Advertising Features

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Marketing Features

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Integrations

Google Analytics
AgencyAnalytics
GotLink.me
HubSpot Customer Platform
HubSpot Marketing Hub
HubSpot Service Hub
Hyros
Instapage
Ketch
Lynxa
Meltano
OpenCart
Pipedream
Rivery
Slemma
Stackla
TapClicks
Windsor.ai
Y42
Zoho CRM

Integrations

Google Analytics
AgencyAnalytics
GotLink.me
HubSpot Customer Platform
HubSpot Marketing Hub
HubSpot Service Hub
Hyros
Instapage
Ketch
Lynxa
Meltano
OpenCart
Pipedream
Rivery
Slemma
Stackla
TapClicks
Windsor.ai
Y42
Zoho CRM
Claim AdRoll and update features and information
Claim AdRoll and update features and information
Claim Bïrch and update features and information
Claim Bïrch and update features and information