AdRoll vs. Adwisely Comparison


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About We level the playing field for e-commerce brands. Our AI works like a team of expert marketers who know your customers, fighting 24/7 to build your brand and grow your sales. Build a brand customers love, turn more visitors into customers, and grow customer loyalty with AdRoll’s growth marketing platform. Join over 37,000 bustling brands growing with AdRoll. Find more people who’ll fall in love with your brand. Our advanced audience targeting works together with our proprietary AI to create awareness and drive high-quality new site traffic. Inspire action across ads, email, and your online store. Unite what you know about your customers with our over 1.2 billion shopper profiles to surface items they’ll love—and buy. Go beyond customer acquisition, and use your customer relationships to drive growth. Increase loyalty—and lifetime value (LTV)—with relevant, personalized cross-channel experiences.	About Adwisely is an app that helps e-commerce stores create and manage efficient ads on Facebook, Instagram & Google. Adwisely is available on Shopify, BigCommerce, and WooCommerce. The app helps online store owners & digital marketing managers drive more sales with fully automated retargeting & prospecting ads. On average, Adwisely users get 6x ROAS and invest significantly less time & effort in ad management. Services of a Personal Advertising Manager are available for all Adwisely users who invest at least $400 in app-powered ads. The manager provides personalized tips on ad management and suggest additional ad tactics that will help the business achieve its marketing goals. Adwisely fee starts at $19/month. Adwisely offers a 14-day free trial to let the users see all the benefits of the app.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Companies that need an effective ad management solution	Audience eCommerce stores that want to create and manage ad campaigns on Facebook, Instagram, and Google
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing $19.00/month The pricing depends on your monthly ad spend. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 4.7 / 5 ease 4.3 / 5 features 4.3 / 5 design 4.5 / 5 support 4.8 / 5 Read all reviews	Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews
Pros & Cons from Real Users Pros Adroll lets us create online ad campaigns completely from scratch, or we can easily use the information from all the campaigns we have run to know exactly which type of audience to apply to. With Adroll we can segment our ads depending on the different results that are shown. Adroll has seemed to us an application with very useful tools in terms of marketing, sales increase and recognition. It allows us an option that integrates a list of the social networks that currently have the best valuation to exercise our marketing strategies. But undoubtedly, the best tool it gives us is the creation of ads that can be published in the best digital pages associated with the application such as ESPN. All statistics displayed within the Adroll platform are entirely live, so it is not difficult to review the data of everything that happens in the development of our marketing campaigns, and we can perform them on different pages, depending on the plan chosen, so the scope may vary. The ad campaigns that we can bring up with Adroll have an almost inimitable breadth. The service has made us specialize in the structural setup and scheduling of ads on the web, and we can freely apply retargeting schedules to launch new campaigns to attract old customers. We use AdRoll primarily for remarketing and it's a charm to use it. It's easy to use, has a great UI, is budget-friendly and offers remarketing capabilities across both web and social media. Cons Adroll's platform does not track the marketing operations we have done in other services, so when you start using it you should keep in mind that you do not have a solid enough base to start with marketing operations from scratch. Adroll is very expensive if you are going to publish on certain websites. In the specifications of the application, it is detailed that it can also perform business collaboration functions. However, we do not find options that allow us, for example, to create a task organization system to manage our advertising strategies or an internal chat to maintain effective communication with them. Adroll does not provide multi-channel marketing tools to improve communications with our users. That is, it is limited to only launching campaigns, without showing results on engagement analytics, and does not provide enough default templates so that we don't have to model each campaign without a base. It's confusing that Adroll still fully exists when their core group decided to change their name in 2019 to Nextroll, but at least they still offer the same features on a general level within their online marketing tools. The developer api that Adroll offers doesn't make it easy for us to expand our system to work with apps. For contextual targeting, there could have been more audience filter options, but I don't really mind at that price.	Pros & Cons from Real Users Pros We worked with an agency that ran our ads on Facebook for our store until one day I saw the RetargetApp ad. They got my attention with their tagline “Better than an agency” so I decided to give it a try. I believe it was the right business decision. Now our campaigns have 500% ROI or more even though it takes only a couple of minutes a day to set them up.. We still work with the marketing agency, but spend much less on their services. Also recently we started working with an Account manager, so I’m excited to see even more sales through RetargetApp. I like how easy it is to use this app. I don’t have too much time to invest in setting up the ads and with RetargetApp I don’t need to. It takes me only several minutes to start a campaign. I just need to specify the budget and the objectives, and then I can go about my business. Sometimes I ran into some minor issues, but Masha from the Support team helped me take care of them really fast. Cons There were some minor hiccups during the onboarding related to Facebook Business Manager, but Mary from Customer Support helped handle them in no time. Now everything works smoothly. The updates related to the new iOS are annoying, but I understand it’s not RetargetApp’s fault.
Training Documentation Supported Webinars Supported Live Online Not Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information AdRoll Founded: 2006 United States www.adroll.com	Company Information Ad Intelligence Inc Founded: 2015 Ukraine adwisely.com
Alternatives CIENCE GO Digital CIENCE	Alternatives Agency AI
RollWorks	AdRoll
Simpli.fi	Marin Software
Criteo	Adin.ai
StackAdapt View All	Madgicx View All
Categories Ad Management Supported AI Advertising Supported CTV & OTT Advertising Supported Display Advertising Supported Marketing Automation Supported Media Buying Supported Programmatic Advertising Supported Retargeting Supported Social Media Advertising Supported	Categories Ad Intelligence Supported Ad Management Supported Ad Optimization Supported Advertising Supported Retargeting Supported Social Media Advertising Supported
Retargeting Features A/B Testing Supported Audience Targeting Supported Behavioral Targeting Supported Conversion Tracking Supported Geo Targeting Supported Mobile Retargeting Supported Personalization Supported Recommendation Engine Supported Social Media Retargeting Supported Show More Features Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Not Supported Artificial Intelligence Not Supported Content / Blogging Platform Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Not Supported Lead Scoring Not Supported Sales Intelligence Supported Search Marketing Not Supported Segmentation Supported Social Marketing Supported Website Visitor Tracking Supported	Retargeting Features A/B Testing Not Supported Audience Targeting Supported Behavioral Targeting Supported Conversion Tracking Supported Geo Targeting Supported Mobile Retargeting Supported Personalization Supported Recommendation Engine Not Supported Social Media Retargeting Supported Social Media Advertising Features Ad Buying Supported Ad Creation Supported Bulk Advertising Supported Campaign Management Supported Collaboration Tools Not Supported Comment / Reply Moderation Not Supported Digital Asset Management Not Supported Reporting / Analytics Supported Retargeting Supported Roles / Permissions Not Supported
Integrations BigCommerce Supported Shopify Supported WooCommerce Supported Adsmurai Supported AgencyAnalytics Supported Beckon Supported CaliberMind Supported Channable Supported GetAccept Supported HubSpot Customer Platform Supported HubSpot Service Hub Supported Integrate.io Supported Joomla! Supported LeadCurrent Supported LeadsRx Attribution Supported Onlymega Supported Vendio Supported VersaCommerce Supported Workers by Delos Supported Zapier Supported Show More Integrations View All 152 Integrations	Integrations BigCommerce Supported Shopify Supported WooCommerce Supported Adsmurai Not Supported AgencyAnalytics Not Supported Beckon Not Supported CaliberMind Not Supported Channable Not Supported GetAccept Not Supported HubSpot Customer Platform Not Supported HubSpot Service Hub Not Supported Integrate.io Not Supported Joomla! Not Supported LeadCurrent Not Supported LeadsRx Attribution Not Supported Onlymega Not Supported Vendio Not Supported VersaCommerce Not Supported Workers by Delos Not Supported Zapier Not Supported Show More Integrations View All 10 Integrations
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