AdRoll vs. Adwerx Comparison


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About We level the playing field for e-commerce brands. Our AI works like a team of expert marketers who know your customers, fighting 24/7 to build your brand and grow your sales. Build a brand customers love, turn more visitors into customers, and grow customer loyalty with AdRoll’s growth marketing platform. Join over 37,000 bustling brands growing with AdRoll. Find more people who’ll fall in love with your brand. Our advanced audience targeting works together with our proprietary AI to create awareness and drive high-quality new site traffic. Inspire action across ads, email, and your online store. Unite what you know about your customers with our over 1.2 billion shopper profiles to surface items they’ll love—and buy. Go beyond customer acquisition, and use your customer relationships to drive growth. Increase loyalty—and lifetime value (LTV)—with relevant, personalized cross-channel experiences.	About Join 200,000+ customers and 150+ enterprises using Adwerx to reach customers online and through streaming TV. Create and launch personalized brand ads automatically across streaming TV, social media and premium websites. Recruit and retain talent with a platform that grows individual producers' business by 35% and reduces employee turnover by 42%. Tailor the platform for your audience, message, and brand standards using local, hyper-targeted ads. Talk with our team to customize ads, set up campaigns, and develop a marketing strategy designed to achieve your goals. Custom-audience, web retargeting, and hyperlocal geo-targeting keep your brand top-of-mind where it matters most. Producers are empowered to promote their personal brands with compliant, brand-locked, ad templates. We understand that great customer support goes beyond troubleshooting. Our teams are dedicated to helping you succeed with our services, and they’re also incredibly real people.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Companies that need an effective ad management solution	Audience Real estate agencies in need of a Digital Advertising platform through streaming TV and online
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing $40 per month Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 4.7 / 5 ease 4.3 / 5 features 4.3 / 5 design 4.5 / 5 support 4.8 / 5 Read all reviews	Reviews/Ratings Overall 1.0 / 5 ease 2.0 / 5 features 2.0 / 5 design 3.0 / 5 support 1.0 / 5 Read all reviews
Pros & Cons from Real Users Pros Adroll lets us create online ad campaigns completely from scratch, or we can easily use the information from all the campaigns we have run to know exactly which type of audience to apply to. With Adroll we can segment our ads depending on the different results that are shown. Adroll has seemed to us an application with very useful tools in terms of marketing, sales increase and recognition. It allows us an option that integrates a list of the social networks that currently have the best valuation to exercise our marketing strategies. But undoubtedly, the best tool it gives us is the creation of ads that can be published in the best digital pages associated with the application such as ESPN. All statistics displayed within the Adroll platform are entirely live, so it is not difficult to review the data of everything that happens in the development of our marketing campaigns, and we can perform them on different pages, depending on the plan chosen, so the scope may vary. The ad campaigns that we can bring up with Adroll have an almost inimitable breadth. The service has made us specialize in the structural setup and scheduling of ads on the web, and we can freely apply retargeting schedules to launch new campaigns to attract old customers. We use AdRoll primarily for remarketing and it's a charm to use it. It's easy to use, has a great UI, is budget-friendly and offers remarketing capabilities across both web and social media. Cons Adroll's platform does not track the marketing operations we have done in other services, so when you start using it you should keep in mind that you do not have a solid enough base to start with marketing operations from scratch. Adroll is very expensive if you are going to publish on certain websites. In the specifications of the application, it is detailed that it can also perform business collaboration functions. However, we do not find options that allow us, for example, to create a task organization system to manage our advertising strategies or an internal chat to maintain effective communication with them. Adroll does not provide multi-channel marketing tools to improve communications with our users. That is, it is limited to only launching campaigns, without showing results on engagement analytics, and does not provide enough default templates so that we don't have to model each campaign without a base. It's confusing that Adroll still fully exists when their core group decided to change their name in 2019 to Nextroll, but at least they still offer the same features on a general level within their online marketing tools. The developer api that Adroll offers doesn't make it easy for us to expand our system to work with apps. For contextual targeting, there could have been more audience filter options, but I don't really mind at that price.	Pros & Cons from Real Users Pros The ads look great but overall don't help your company at all. They mostly go off of the emails that you submit being your already loyal friends and clients. Cons Where to start? They put my card on an auto pay without my authorization after 11 of 12 payments on my contract. I am now working with my bank to block them after seeing other reviews of them charging after the contract was complete. One review on here shows they refunded 1 payment out of multiple they collected. My wife was diagnosed with breast cancer last year and I had told the rep that I was glad our campaign was coming to an end to be able to keep extra money in our accounts just in case the medical bills were high. The rep never said that I needed to hurry up to cancel our campaign with it having an auto renew for the same contract length that we were currently in. Unfortunately the original contract was a year and when I asked her about the auto-renew once it renewed I was told if I didn't pay it we would face collections and our credit would be hit with going against a contract. This was also coupled with months of multiple emails before our original year contract ending of us complaint that adwerx did not bring any clients or value to our company. We are now two years in with this worthless company equalling $32400. If you ask them why you haven't received 1 lead they will tell you that they are not a lead company but a brand recognition company. At $32400 in brand recognition your money is wasted if you don't receive calls. Next after being held captive by adwerx for an additional 12 months I have requested calls from their legal department with no response. The rep was fired after months into my current contract without a new rep calling me. They still cc the old rep on my invoices even though they were fired. I only found out they were fired after emails asking to fix my account. My ads were messed up for months without any compensation to fix them. Literally nothing good to say about this company.
Training Documentation Supported Webinars Supported Live Online Not Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported
Company Information AdRoll Founded: 2006 United States www.adroll.com	Company Information Adwerx Founded: 2013 United States www.adwerx.com
Alternatives CIENCE GO Digital CIENCE	Alternatives NIQ Activate
RollWorks	Rontar
Simpli.fi	Pixela
Criteo	ZypMedia
StackAdapt View All	Tap Native View All
Categories Ad Management Supported AI Advertising Supported CTV & OTT Advertising Supported Display Advertising Supported Marketing Automation Supported Media Buying Supported Programmatic Advertising Supported Retargeting Supported Social Media Advertising Supported	Categories Advertising Supported
Show More Features Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Not Supported Artificial Intelligence Not Supported Content / Blogging Platform Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Not Supported Lead Scoring Not Supported Sales Intelligence Supported Search Marketing Not Supported Segmentation Supported Social Marketing Supported Website Visitor Tracking Supported Retargeting Features A/B Testing Supported Audience Targeting Supported Behavioral Targeting Supported Conversion Tracking Supported Geo Targeting Supported Mobile Retargeting Supported Personalization Supported Recommendation Engine Supported Social Media Retargeting Supported
Integrations AccessOwl Supported Adilo Supported AgencyAnalytics Supported BambooBox Supported Beckon Supported Chartio Supported GotLink.me Supported HubSpot Service Hub Supported Ikigai Supported Livestorm Supported Lytics Supported MSIGHTS Supported Meltano Supported Mozart Data Supported ONEcount Supported Rivery Supported Volusion Supported Weebly Supported WiFi Marketing Supported dotloop Not Supported Show More Integrations View All 152 Integrations	Integrations AccessOwl Not Supported Adilo Not Supported AgencyAnalytics Not Supported BambooBox Not Supported Beckon Not Supported Chartio Not Supported GotLink.me Not Supported HubSpot Service Hub Not Supported Ikigai Not Supported Livestorm Not Supported Lytics Not Supported MSIGHTS Not Supported Meltano Not Supported Mozart Data Not Supported ONEcount Not Supported Rivery Not Supported Volusion Not Supported Weebly Not Supported WiFi Marketing Not Supported dotloop Supported Show More Integrations View All 4 Integrations
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