ZypMedia

The Internet has changed the way customers and advertisers interact and engage. NT develops products that support agencies and marketing experts to manage these new customer experiences. NT Programmatic Platform comprises of the world’s best technologies for establishing productive communication in online advertisement. At different stages of ad placement, the following modules are media planning, data collection/data analysis, creative development/adaptation, media placement with optimization in real-time, and statistical analysis of the results. NT Programmatic platform combines the latest technologies in advertising, which allows us to manage the full cycle of media buying – from market research and media planning to CRM data activation, strategy optimization across different KPIs, and in-depth data analysis. Throughout an advertising campaign, algorithm automation and capabilities of RTB optimization allow us to avoid stagnation periods and achieve all the KPIs planned.

Adtelligent helps publishers with technology independence. We provide publishers with a new way to gain access to demand, without paying hidden programmatic taxes and revenue shares. The platform features powerful ad serving, header bidding and tools to create alternative entry points to buyers. Adtelligent helps publishers with technology independence. We've built an open platform for Header Bidding management that allows publishers to increase revenue and reduce time for integration. The programmatic and data revolution has ushered in a new era of efficiency for advertisers but at a significant cost to the media owners. Many publishers have ceded their independence in order to achieve revenue growth through a series of complicated outsourced technology relationships with demand partners and intermediaries. In doing so publishers have lost control of the process of selling their audience to buyers, once the cornerstone of their business model.