AdRoll

AdRoll

4.7 out of 5 stars
AdRoll Adhook

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AdRoll:

About

We level the playing field for e-commerce brands. Our AI works like a team of expert marketers who know your customers, fighting 24/7 to build your brand and grow your sales. Build a brand customers love, turn more visitors into customers, and grow customer loyalty with AdRoll’s growth marketing platform. Join over 37,000 bustling brands growing with AdRoll. Find more people who’ll fall in love with your brand. Our advanced audience targeting works together with our proprietary AI to create awareness and drive high-quality new site traffic. Inspire action across ads, email, and your online store. Unite what you know about your customers with our over 1.2 billion shopper profiles to surface items they’ll love—and buy. Go beyond customer acquisition, and use your customer relationships to drive growth. Increase loyalty—and lifetime value (LTV)—with relevant, personalized cross-channel experiences.
Adhook:

About

Cross-channel ads platform for efficient campaign management, comprehensive analysis and automatic optimization. With adhook you get the cross-channel ads tool for the online advertising of your company. You create suitable campaigns in no time, analyze current activities across all channels and make adjustments in a few clicks. Integrated advertising and tracking networks. adhook regularly compiles important results about your ads and sends them as messages to your e-mail inbox. In addition, you will receive suggestions for improvement based on your data, which you can execute directly in the campaign chat. With adhook's automatic rules you can create flexible and powerful optimization rules with simple IF/THEN logic. You can define the rules with multiple conditions and metrics such as click rate, cost-per-click or cost-per-conversion. You will be notified about every optimization performed.
AdRoll:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
Adhook:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
AdRoll:

Audience

Companies that need an effective ad management solution
Adhook:

Audience

Marketing teams looking for a cross-channel ads platform solution for their campaign management needs
AdRoll:

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported
Adhook:

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported
AdRoll:

API

Offers API Not Supported
Adhook:

API

Offers API Not Supported
AdRoll:

Screenshots and Videos

Adhook:

Screenshots and Videos

AdRoll:

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported
Adhook:

Pricing

$49 per month
Free Version Not Supported
Free Trial Supported
AdRoll:

Reviews/Ratings

Overall 4.7 / 5
ease 4.3 / 5
features 4.3 / 5
design 4.5 / 5
support 4.8 / 5
Adhook:

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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AdRoll:

Pros & Cons from Real Users

Pros

  • Adroll lets us create online ad campaigns completely from scratch, or we can easily use the information from all the campaigns we have run to know exactly which type of audience to apply to. With Adroll we can segment our ads depending on the different results that are shown.
  • Adroll has seemed to us an application with very useful tools in terms of marketing, sales increase and recognition. It allows us an option that integrates a list of the social networks that currently have the best valuation to exercise our marketing strategies. But undoubtedly, the best tool it gives us is the creation of ads that can be published in the best digital pages associated with the application such as ESPN.
  • All statistics displayed within the Adroll platform are entirely live, so it is not difficult to review the data of everything that happens in the development of our marketing campaigns, and we can perform them on different pages, depending on the plan chosen, so the scope may vary.
  • The ad campaigns that we can bring up with Adroll have an almost inimitable breadth. The service has made us specialize in the structural setup and scheduling of ads on the web, and we can freely apply retargeting schedules to launch new campaigns to attract old customers.
  • We use AdRoll primarily for remarketing and it's a charm to use it. It's easy to use, has a great UI, is budget-friendly and offers remarketing capabilities across both web and social media.

Cons

  • Adroll's platform does not track the marketing operations we have done in other services, so when you start using it you should keep in mind that you do not have a solid enough base to start with marketing operations from scratch. Adroll is very expensive if you are going to publish on certain websites.
  • In the specifications of the application, it is detailed that it can also perform business collaboration functions. However, we do not find options that allow us, for example, to create a task organization system to manage our advertising strategies or an internal chat to maintain effective communication with them.
  • Adroll does not provide multi-channel marketing tools to improve communications with our users. That is, it is limited to only launching campaigns, without showing results on engagement analytics, and does not provide enough default templates so that we don't have to model each campaign without a base.
  • It's confusing that Adroll still fully exists when their core group decided to change their name in 2019 to Nextroll, but at least they still offer the same features on a general level within their online marketing tools. The developer api that Adroll offers doesn't make it easy for us to expand our system to work with apps.
  • For contextual targeting, there could have been more audience filter options, but I don't really mind at that price.
AdRoll:

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Supported
Adhook:

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Not Supported
AdRoll:

Company Information

AdRoll
Founded: 2006
United States
www.adroll.com
Adhook:

Company Information

Adhook
Founded: 2014
Switzerland
www.adhook.io
AdRoll:

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AdRoll:

Categories

Adhook:

Categories

AdRoll:

Marketing Automation Features

A/B Testing Supported
Analytics / ROI Tracking Not Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Not Supported
Lead Scoring Not Supported
Sales Intelligence Supported
Search Marketing Not Supported
Segmentation Supported
Social Marketing Supported
Website Visitor Tracking Supported

Retargeting Features

A/B Testing Supported
Audience Targeting Supported
Behavioral Targeting Supported
Conversion Tracking Supported
Geo Targeting Supported
Mobile Retargeting Supported
Personalization Supported
Recommendation Engine Supported
Social Media Retargeting Supported
AdRoll:

Integrations

Axis LMS Supported
Google Analytics Supported
AccessOwl Supported
AgencyAnalytics Supported
Aislelabs Supported
BlueConic Supported
Chartio Supported
CourseGenius Supported
Desktop.com Supported
Facebook Not Supported
FormKeep Supported
Google Cloud Platform Not Supported
Hu-manity.co Privacy Experience Supported
Ketch Supported
LoginRadius Supported
Power My Analytics Supported
Volusion Supported
Weebly Supported
Whatagraph Supported
Xplenty Supported
Adhook:

Integrations

Axis LMS Supported
Google Analytics Supported
AccessOwl Not Supported
AgencyAnalytics Not Supported
Aislelabs Not Supported
BlueConic Not Supported
Chartio Not Supported
CourseGenius Not Supported
Desktop.com Not Supported
Facebook Supported
FormKeep Not Supported
Google Cloud Platform Supported
Hu-manity.co Privacy Experience Not Supported
Ketch Not Supported
LoginRadius Not Supported
Power My Analytics Not Supported
Volusion Not Supported
Weebly Not Supported
Whatagraph Not Supported
Xplenty Not Supported
AdRoll:
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Adhook:
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