AdRoll vs. Addrelevance Comparison


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Join thousands of business owners like you and see how we make growing your business online simple. 253 Ratings Visit Website ActiveCampaign ActiveCampaign is the autonomous marketing platform that transforms how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Within a single tool, you get real-time reporting and proactive optimizations in addition to market-leading deliverability and integration with 1000+ apps. With a user-friendly interface and a comprehensive suite of features, ActiveCampaign's platform is powerful, accessible, and designed to scale with your business. 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Transportation software for your business, no matter your size or budget. Running a transportation business is hard. Moovs is an all-in-one software built for your unique business. 36 Ratings Visit Website Extole Extole is an enterprise offer management platform powering personalized incentive programs across the entire customer lifecycle. Leading B2C brands choose Extole to build and optimize loyalty, referral, ambassador, promotional, and offer programs at scale. Highly configurable and AI-accessible, Extole fits seamlessly into every team’s agentic workflow through MCP and CLI access, plus an in-platform AI assistant. Marketers build and track intelligent offer programs that motivate action. Product teams embed personalized offers into digital experiences to drive engagement and growth. Developers extend the platform through APIs, SDKs, and partner integrations. 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Empower your agents to generate free leads instantly with our simple to use landing pages & IDX squeeze pages. Drive more leads with higher quality and lower cost through in-house tools built within the platform. Diversify lead sources with our automated social media posting, integrated Google and Facebook advertising, custom text codes and more. 2,126 Ratings Visit Website Rezku Point of Sale Rezku is an all-inclusive ordering platform and management solution for all types of restaurant and bar concepts. You can now get a fully custom branded downloadable smartphone ordering app for your restaurant exclusively from Rezku. Rezku POS is packed with everything modern food and beverage concepts require to make an impact in today's current competitive landscape. 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About We level the playing field for e-commerce brands. Our AI works like a team of expert marketers who know your customers, fighting 24/7 to build your brand and grow your sales. Build a brand customers love, turn more visitors into customers, and grow customer loyalty with AdRoll’s growth marketing platform. Join over 37,000 bustling brands growing with AdRoll. Find more people who’ll fall in love with your brand. Our advanced audience targeting works together with our proprietary AI to create awareness and drive high-quality new site traffic. Inspire action across ads, email, and your online store. Unite what you know about your customers with our over 1.2 billion shopper profiles to surface items they’ll love—and buy. Go beyond customer acquisition, and use your customer relationships to drive growth. Increase loyalty—and lifetime value (LTV)—with relevant, personalized cross-channel experiences.	About Addrelevance enables superior retargeting (+50% display ads CTR, branded content efficiency, conversion rates, and email or subscription campaigns). The data solution, powered by AI, is able to accurately predict individual users' buying profile (website visitors). By understanding what value proposition and call to action makes each individual click and take action, the most personalized version of an ad or content can be served. Fast and easy implementation. We capture the behavioral data of each unique visitor of a website. Our algorithm predicts the decision making profile of each visitor. Our clients show the most relevant ad or content, based on our predictions. You are a sales director at a publisher wanting to maximize your digital ad revenue. You're an experienced marketer looking to improve your retargeting, email, ad and personalization campaigns. You're a campaign manager looking to generate the same number of leads with a reduced budget.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Companies that need an effective ad management solution	Audience Ecommerce companies, brands and publishers interested in a solution to increase online conversion and relevancy
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 4.7 / 5 ease 4.3 / 5 features 4.3 / 5 design 4.5 / 5 support 4.8 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros Adroll lets us create online ad campaigns completely from scratch, or we can easily use the information from all the campaigns we have run to know exactly which type of audience to apply to. With Adroll we can segment our ads depending on the different results that are shown. Adroll has seemed to us an application with very useful tools in terms of marketing, sales increase and recognition. It allows us an option that integrates a list of the social networks that currently have the best valuation to exercise our marketing strategies. But undoubtedly, the best tool it gives us is the creation of ads that can be published in the best digital pages associated with the application such as ESPN. All statistics displayed within the Adroll platform are entirely live, so it is not difficult to review the data of everything that happens in the development of our marketing campaigns, and we can perform them on different pages, depending on the plan chosen, so the scope may vary. The ad campaigns that we can bring up with Adroll have an almost inimitable breadth. The service has made us specialize in the structural setup and scheduling of ads on the web, and we can freely apply retargeting schedules to launch new campaigns to attract old customers. We use AdRoll primarily for remarketing and it's a charm to use it. It's easy to use, has a great UI, is budget-friendly and offers remarketing capabilities across both web and social media. Cons Adroll's platform does not track the marketing operations we have done in other services, so when you start using it you should keep in mind that you do not have a solid enough base to start with marketing operations from scratch. Adroll is very expensive if you are going to publish on certain websites. In the specifications of the application, it is detailed that it can also perform business collaboration functions. However, we do not find options that allow us, for example, to create a task organization system to manage our advertising strategies or an internal chat to maintain effective communication with them. Adroll does not provide multi-channel marketing tools to improve communications with our users. That is, it is limited to only launching campaigns, without showing results on engagement analytics, and does not provide enough default templates so that we don't have to model each campaign without a base. It's confusing that Adroll still fully exists when their core group decided to change their name in 2019 to Nextroll, but at least they still offer the same features on a general level within their online marketing tools. The developer api that Adroll offers doesn't make it easy for us to expand our system to work with apps. For contextual targeting, there could have been more audience filter options, but I don't really mind at that price.
Training Documentation Supported Webinars Supported Live Online Not Supported In Person Supported	Training Documentation Not Supported Webinars Not Supported Live Online Not Supported In Person Supported
Company Information AdRoll Founded: 2006 United States www.adroll.com	Company Information Addrelevance Founded: 2018 Belgium www.addrelevance.ai
Alternatives CIENCE GO Digital CIENCE	Alternatives Manago AI
RollWorks	ADXL AI ADXL
Simpli.fi	Constant Contact Lead Gen & CRM Constant Contact
Criteo	DataShopper
StackAdapt View All	BuyerGenomics View All
Categories Ad Management Supported AI Advertising Supported CTV & OTT Advertising Supported Display Advertising Supported Marketing Automation Supported Media Buying Supported Programmatic Advertising Supported Retargeting Supported Social Media Advertising Supported	Categories Ad Server Supported Landing Page Supported Marketing Automation Supported Personalization Supported Predictive Analytics Supported Retargeting Supported Website Optimization Tools Supported
Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Not Supported Artificial Intelligence Not Supported Content / Blogging Platform Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Not Supported Lead Scoring Not Supported Sales Intelligence Supported Search Marketing Not Supported Segmentation Supported Social Marketing Supported Website Visitor Tracking Supported Retargeting Features A/B Testing Supported Audience Targeting Supported Behavioral Targeting Supported Conversion Tracking Supported Geo Targeting Supported Mobile Retargeting Supported Personalization Supported Recommendation Engine Supported Social Media Retargeting Supported	Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Not Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Not Supported Sales Intelligence Supported Search Marketing Not Supported Segmentation Supported Social Marketing Not Supported Website Visitor Tracking Supported Retargeting Features A/B Testing Supported Audience Targeting Supported Behavioral Targeting Supported Conversion Tracking Supported Geo Targeting Not Supported Mobile Retargeting Not Supported Personalization Supported Recommendation Engine Not Supported Social Media Retargeting Not Supported Show More Features Ad Server Features A/B Testing Supported Ad Inventory Management Supported Ad Optimization Supported Banner Management Supported Conversion Tracking Supported Mobile Ad Serving Supported Native Ad Serving Supported Newsletter / Email Ad Serving Supported Referrals / Affiliates Not Supported Rich Media Ad Serving Supported Video Ad Serving Supported Landing Page Features A/B Testing Supported Analytics Supported Drag & Drop Not Supported Form Creation Not Supported Real Time Editing Not Supported Responsive Not Supported SEO Management Not Supported Templates Not Supported Personalization Features A/B Testing Supported Abandoned Cart Saver Not Supported Account Based Marketing Not Supported Behavioral Targeting Supported Campaign Segmentation Supported Content Analytics Supported Contextual Targeting Supported Customer Profiles Supported Experience Management Not Supported Recommendation Engine Not Supported Website Personalization Supported Predictive Analytics Features AI / Machine Learning Supported Benchmarking Not Supported Data Blending Not Supported Data Mining Not Supported Demand Forecasting Not Supported For Education Not Supported For Healthcare Not Supported Modeling & Simulation Not Supported Sentiment Analysis Supported Website Optimization Tools Features Competitor Analysis Not Supported Content Management Not Supported Keyword Research Tools Not Supported Link Management Not Supported Performance Metrics Supported Problem Area Alerts Not Supported
Integrations Canopy Supported Channable Supported ChannelMix Supported Cohley Supported Commanders Act Supported Desktop.com Supported Freshpaint Supported Ikigai Supported Integrate.io Supported Intelligent Reach Supported Joomla! Supported MyWiFi Networks Supported NUACOM Supported Power My Analytics Supported Routee Supported SocialSign.in Supported Supermetrics Supported TapClicks Supported Y42 Supported feedoptimise Supported Show More Integrations View All 152 Integrations	Integrations Canopy Not Supported Channable Not Supported ChannelMix Not Supported Cohley Not Supported Commanders Act Not Supported Desktop.com Not Supported Freshpaint Not Supported Ikigai Not Supported Integrate.io Not Supported Intelligent Reach Not Supported Joomla! Not Supported MyWiFi Networks Not Supported NUACOM Not Supported Power My Analytics Not Supported Routee Not Supported SocialSign.in Not Supported Supermetrics Not Supported TapClicks Not Supported Y42 Not Supported feedoptimise Not Supported Show More Integrations View All 1 Integration
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