Related Products
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About
Smarter media planning without the chaos!
Simplify your planning process with AdRacer - powerful and affordable software solution, designed specifically for media and marketing professionals!
- Build and manage media plans across all communication channels (TV, Digital, OOH, Print, Cinema and more)
- Customize media plans templates according to your needs and preferences in just a couple of clicks
- Automatically calculate all KPIs and performance metrics
- Instantly generate flowcharts and detailed campaign reports
- Develop winning strategies using built-in strategic planning tools
- No more countless homemade Excel-based media plans, flowcharts, and calculators
- No wasted time manually preparing reports in various formats
- No mechanical errors or accidental mistakes caused by human oversight
- Significant time savings in planning, reporting, and pre/post-campaign analysis
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About
LiftLab is a marketing analytics platform built to optimize media spend and maximize return on advertising investment through data-driven measurement, modeling, and experimentation. At its core is the “LiftLab Trust Engine,” which unifies econometric modeling (an agile Marketing Mix Model, or MMM) with real-world media experiments, such as geo-testing, to deliver transparent, unbiased insights into how each dollar spent on marketing contributes to revenue, both in the short term (performance) and long term (brand uplift and effectiveness). Users connect their sales, ad spend, post-purchase surveys, brand-lift studies, and attribution signals (both online and offline revenue), allowing LiftLab to measure incrementality, isolating the true impact of media spend, while eliminating reliance on last-click attribution or walled-garden platform analytics.
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Platforms Supported
Windows
Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Not Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Marketing agencies and in-house marketing teams seeking a centralized, customizable platform for strategic multi-channel media planning and campaign management
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Audience
B2C brands, ecommerce companies, and growth-oriented marketing teams in need of a tool to allocate ad budgets, forecast revenue, and optimize marketing investment for growth and profitability
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
$29/year/user
Free Version
Supported
Free Trial
Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Not Supported
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Company InformationAdRacer
Founded: 2023
Azerbaijan
adracer.pro
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Company InformationLiftLab
Founded: 2018
United States
liftlab.com
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Categories |
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Integrations
No info available.
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Integrations
No info available.
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