AdBook+FatTail
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Related Products
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About
FatTail is redefining the business of advertising by designing, developing and deploying powerful sales, operations, and marketplace solutions that put you, the publisher, in charge. At the heart of our business is a highly flexible Revenue Management Platform that helps you increase monetization, control, and scale. And instead of asking you to change your business practices to conform to our standards, our software platform is readily adaptable to yours, to help you do what you’re already doing – only faster, more efficiently, and more profitably. FatTail is a global enterprise advertising technology company. We power the only unified direct and programmatic supply platform. Our cloud-based solutions give publishers total control of media planning, sales, and revenue across a wide variety of advertising products and channels and offers buy side systems differentiated “top of the funnel” inventory supply from the world’s most trusted brands.
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About
Connect the dots across multiple data sources to discover and act upon new opportunities to drive business growth. Build your business around the transformative currency for media measurement in a cross-platform world. Understand the impact of media and marketing efforts so you can improve ROI and make future decisions with confidence. Cross-platform measurement is necessary when making informed business decisions in an increasingly complex media environment. We help leading media properties, brands, and advertisers connect the dots to grow their businesses. Activate a powerful suite of audience, contextual, and cookie-free predictive targeting solutions to reach cross-platform audiences. We empower programmatic advertisers to access actionable target audiences in the DMP or DSP of their choice for campaigns on digital, mobile, CTV, DOOH, and podcasts.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Large digital media publishers seeking a solution to improve their content and operations
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Audience
Marketing Analytics solution for companies
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
$100 per month
Free Version
Supported
Free Trial
Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Company InformationFatTail
Founded: 2001
United States
www.fattail.com
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Company InformationcomScore
United States
www.comscore.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Publishing and Subscriptions Features
Advertising Management
Supported
Books
Not Supported
Campaign Management
Supported
Catalogs
Not Supported
Circulation Management
Not Supported
Content Management
Not Supported
Layout & Design
Not Supported
Magazines
Not Supported
Newsletters
Supported
Newspapers
Not Supported
Revenue Management Features
Competitor Analysis
Not Supported
Dynamic Pricing
Not Supported
For Airlines
Not Supported
For Hospitality Industry
Not Supported
Forecasting
Not Supported
Inventory Control
Supported
Price Optimization
Supported
Recommendation Engine
Not Supported
Yield Management
Not Supported
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Marketing Analytics Features
A/B Testing
Not Supported
Campaign Management
Supported
Channel Attribution
Not Supported
Customer Journey Mapping
Supported
Dashboard
Supported
Performance Metrics
Supported
Predictive Analytics
Supported
ROI Tracking
Not Supported
Social Media Metrics
Supported
Website Analytics
Supported
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Integrations
Acxiom InfoBase
Not Supported
Acxiom Real Identity
Not Supported
Brightspot
Not Supported
Campaign Manager+
Not Supported
Codename One
Not Supported
Commanders Act
Not Supported
DV Publisher Suite
Supported
Desktop.com
Not Supported
Faraday
Not Supported
FuseCommander
Not Supported
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Integrations
Acxiom InfoBase
Supported
Acxiom Real Identity
Supported
Brightspot
Supported
Campaign Manager+
Supported
Codename One
Supported
Commanders Act
Supported
DV Publisher Suite
Not Supported
Desktop.com
Supported
Faraday
Supported
FuseCommander
Supported
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