AdBook+

AdBook+

FatTail
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About

FatTail is redefining the business of advertising by designing, developing and deploying powerful sales, operations, and marketplace solutions that put you, the publisher, in charge. At the heart of our business is a highly flexible Revenue Management Platform that helps you increase monetization, control, and scale. And instead of asking you to change your business practices to conform to our standards, our software platform is readily adaptable to yours, to help you do what you’re already doing – only faster, more efficiently, and more profitably. FatTail is a global enterprise advertising technology company. We power the only unified direct and programmatic supply platform. Our cloud-based solutions give publishers total control of media planning, sales, and revenue across a wide variety of advertising products and channels and offers buy side systems differentiated “top of the funnel” inventory supply from the world’s most trusted brands.

About

The Internet has changed the way customers and advertisers interact and engage. NT develops products that support agencies and marketing experts to manage these new customer experiences. NT Programmatic Platform comprises of the world’s best technologies for establishing productive communication in online advertisement. At different stages of ad placement, the following modules are media planning, data collection/data analysis, creative development/adaptation, media placement with optimization in real-time, and statistical analysis of the results. NT Programmatic platform combines the latest technologies in advertising, which allows us to manage the full cycle of media buying – from market research and media planning to CRM data activation, strategy optimization across different KPIs, and in-depth data analysis. Throughout an advertising campaign, algorithm automation and capabilities of RTB optimization allow us to avoid stagnation periods and achieve all the KPIs planned.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Not Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Large digital media publishers seeking a solution to improve their content and operations

Audience

Businesses seeking a solution to manage the full cycle of media buying

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Not Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$100 per month
Free Version Supported
Free Trial Supported

Pricing

Contact Nominal Techno for a pricing quote.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Supported

Company Information

FatTail
Founded: 2001
United States
www.fattail.com

Company Information

NT Technology
Founded: 2007
United States
nt.technology/en/

Alternatives

Operative.One

Operative.One

Operative

Alternatives

Strike Social

Strike Social

Strike Exchange

Categories

Categories

Ad Server Supported
Media Buying Supported
Media Planning Supported
Video Advertising Supported

Publishing and Subscriptions Features

Advertising Management Supported
Books Not Supported
Campaign Management Supported
Catalogs Not Supported
Circulation Management Not Supported
Content Management Not Supported
Layout & Design Not Supported
Magazines Not Supported
Newsletters Supported
Newspapers Not Supported

Revenue Management Features

Competitor Analysis Not Supported
Dynamic Pricing Not Supported
For Airlines Not Supported
For Hospitality Industry Not Supported
Forecasting Not Supported
Inventory Control Supported
Price Optimization Supported
Recommendation Engine Not Supported
Yield Management Not Supported

Ad Server Features

A/B Testing Supported
Ad Inventory Management Supported
Ad Optimization Supported
Banner Management Supported
Conversion Tracking Supported
Mobile Ad Serving Supported
Native Ad Serving Supported
Newsletter / Email Ad Serving Not Supported
Referrals / Affiliates Not Supported
Rich Media Ad Serving Supported
Video Ad Serving Supported

Campaign Management Features

Channel Management Supported
Contact Database Not Supported
Email Marketing Not Supported
Event Triggered Actions Not Supported
Lead Management Not Supported
Multi-Campaign Not Supported

Integrations

DV Publisher Suite Supported

Integrations

DV Publisher Suite Not Supported
Claim AdBook+ and update features and information
Claim AdBook+ and update features and information
Claim NT Programmatic Platform and update features and information
Claim NT Programmatic Platform and update features and information