AdBook+

AdBook+

FatTail
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About

FatTail is redefining the business of advertising by designing, developing and deploying powerful sales, operations, and marketplace solutions that put you, the publisher, in charge. At the heart of our business is a highly flexible Revenue Management Platform that helps you increase monetization, control, and scale. And instead of asking you to change your business practices to conform to our standards, our software platform is readily adaptable to yours, to help you do what you’re already doing – only faster, more efficiently, and more profitably. FatTail is a global enterprise advertising technology company. We power the only unified direct and programmatic supply platform. Our cloud-based solutions give publishers total control of media planning, sales, and revenue across a wide variety of advertising products and channels and offers buy side systems differentiated “top of the funnel” inventory supply from the world’s most trusted brands.

About

As part of EXOGROUP, ExoClick was founded by current CEO Benjamin Fonzé in 2006 and based in Barcelona, Spain. ExoClick, the innovative ad company, provides two channels for advertisers and publishers: An Ad Exchange and an Ad Network. ExoClick's ad exchange enables publishers to monetize their traffic not only with ExoClick’s ad network, but also with other ad networks and DSPs. ExoClick serves 8.5+ billion geo-targeted ads a day to a global network of 65,000 web and mobile publisher platforms. ExoClick's proprietary software offers 20+ different ad formats, optimized targeting and behavioural retargeting, access to big data statistics and strategic analysis tools to further improve ROI, data refresh every 60 seconds, day parting and 24/7 customer service. Our platform API allows developers to create their own bespoke plug ins and software add-ons for automating processes on our platform.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Large digital media publishers seeking a solution to improve their content and operations

Audience

Publishers and advertisers interested in an ad exchange platform solution to monetize their traffic with other ad networks and DSPs

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$100 per month
Free Version Supported
Free Trial Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 4.3 / 5
ease 4.2 / 5
features 4.0 / 5
design 3.9 / 5
support 4.2 / 5

Pros & Cons from Real Users

Pros

  • I like everything and I'm happy with everything. I have been cooperating with them for 13 years, there are no problems.
  • Easy-to-use dashboard, fast ad delivery, multiple ad formats, timely payments, and smooth website integration.
  • ExoClick is a fantastic advertising partner, and Xiaotong's customer care is exceptional. Highly recommended!
  • All type of ad formats. You can setup ads to bypass ad blockers. Won't slow your site down. Multiple payment choice for publishers.
  • Always reply fast for any matter. Payments are always on time, that is important to me as publisher. Easy to use. Good eCPM.

Cons

  • There are no disadvantages. If any questions arise, everything is resolved promptly and quickly.
  • Lower CPM/CPC rates compared to some competitors.
  • I don't have any contras regarding ExoClick, very great platform!
  • VAST-Vpaid ads won't work with ad blockers. No other cons I can think about.
  • To be honest, there is nothing i dont like, so far.

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Supported

Company Information

FatTail
Founded: 2001
United States
www.fattail.com

Company Information

ExoClick
Founded: 2006
Spain
www.exoclick.com

Alternatives

Operative.One

Operative.One

Operative

Alternatives

Categories

Categories

Publishing and Subscriptions Features

Advertising Management Supported
Books Not Supported
Campaign Management Supported
Catalogs Not Supported
Circulation Management Not Supported
Content Management Not Supported
Layout & Design Not Supported
Magazines Not Supported
Newsletters Supported
Newspapers Not Supported

Revenue Management Features

Competitor Analysis Not Supported
Dynamic Pricing Not Supported
For Airlines Not Supported
For Hospitality Industry Not Supported
Forecasting Not Supported
Inventory Control Supported
Price Optimization Supported
Recommendation Engine Not Supported
Yield Management Not Supported

Integrations

ADxAD Not Supported
DV Publisher Suite Supported
Plat Not Supported
SpyPush Not Supported
Voluum Not Supported

Integrations

ADxAD Supported
DV Publisher Suite Not Supported
Plat Supported
SpyPush Supported
Voluum Supported
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