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FatTail
AdBook+ Commspoint Influence

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AdBook+:

About

FatTail is redefining the business of advertising by designing, developing and deploying powerful sales, operations, and marketplace solutions that put you, the publisher, in charge. At the heart of our business is a highly flexible Revenue Management Platform that helps you increase monetization, control, and scale. And instead of asking you to change your business practices to conform to our standards, our software platform is readily adaptable to yours, to help you do what you’re already doing – only faster, more efficiently, and more profitably. FatTail is a global enterprise advertising technology company. We power the only unified direct and programmatic supply platform. Our cloud-based solutions give publishers total control of media planning, sales, and revenue across a wide variety of advertising products and channels and offers buy side systems differentiated “top of the funnel” inventory supply from the world’s most trusted brands.
Commspoint Influence:

About

​Commspoint Influence is a media planning solution that assists brands and their agencies in identifying the optimal communication channel mix for their products by analyzing how different types of media work together to deliver messaging. Commspoint Influence offers a user-friendly experience, enabling new users to become operational after only a few hours of training. It is fully customizable, allowing reflection of an agency or brand’s planning approach for individual markets or regions. Commspoint Influence transforms survey data into actionable reach and effectiveness curves that predict outcomes based on budget allocations. Additionally, it facilitates easy data export and presentation creation to share findings with colleagues and stakeholders.
AdBook+:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
Commspoint Influence:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
AdBook+:

Audience

Large digital media publishers seeking a solution to improve their content and operations
Commspoint Influence:

Audience

Media planners looking for a tool to optimize their communication strategies by identifying the most effective media channels to reach and engage their target audiences
AdBook+:

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported
Commspoint Influence:

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported
AdBook+:

API

Offers API Not Supported
Commspoint Influence:

API

Offers API Not Supported
AdBook+:

Screenshots and Videos

Commspoint Influence:

Screenshots and Videos

AdBook+:

Pricing

$100 per month
Free Version Supported
Free Trial Supported
Commspoint Influence:

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported
AdBook+:

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software
Commspoint Influence:

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software
AdBook+:

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported
Commspoint Influence:

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported
AdBook+:

Company Information

FatTail
Founded: 2001
United States
www.fattail.com
Commspoint Influence:

Company Information

Nielsen
Founded: 1923
United States
www.nielsen.com/solutions/media-planning/commspoint-influence/
AdBook+:

Alternatives

Operative.One

Operative.One

Operative
Commspoint Influence:

Alternatives

Cassandra

Cassandra

5.0 out of 5 stars
AdBook+:
Commspoint Influence:
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Commspoint Influence:
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Commspoint Influence:
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Commspoint Influence:
AdBook+:

Categories

Commspoint Influence:

Categories

Media Planning Supported
AdBook+:

Publishing and Subscriptions Features

Advertising Management Supported
Books Not Supported
Campaign Management Supported
Catalogs Not Supported
Circulation Management Not Supported
Content Management Not Supported
Layout & Design Not Supported
Magazines Not Supported
Newsletters Supported
Newspapers Not Supported

Revenue Management Features

Competitor Analysis Not Supported
Dynamic Pricing Not Supported
For Airlines Not Supported
For Hospitality Industry Not Supported
Forecasting Not Supported
Inventory Control Supported
Price Optimization Supported
Recommendation Engine Not Supported
Yield Management Not Supported
AdBook+:

Integrations

DV Publisher Suite Supported
Commspoint Influence:

Integrations

DV Publisher Suite Not Supported
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