AdBook+FatTail
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Commspoint InfluenceNielsen
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Related Products
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About
FatTail is redefining the business of advertising by designing, developing and deploying powerful sales, operations, and marketplace solutions that put you, the publisher, in charge. At the heart of our business is a highly flexible Revenue Management Platform that helps you increase monetization, control, and scale. And instead of asking you to change your business practices to conform to our standards, our software platform is readily adaptable to yours, to help you do what you’re already doing – only faster, more efficiently, and more profitably. FatTail is a global enterprise advertising technology company. We power the only unified direct and programmatic supply platform. Our cloud-based solutions give publishers total control of media planning, sales, and revenue across a wide variety of advertising products and channels and offers buy side systems differentiated “top of the funnel” inventory supply from the world’s most trusted brands.
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About
Commspoint Influence is a media planning solution that assists brands and their agencies in identifying the optimal communication channel mix for their products by analyzing how different types of media work together to deliver messaging. Commspoint Influence offers a user-friendly experience, enabling new users to become operational after only a few hours of training. It is fully customizable, allowing reflection of an agency or brand’s planning approach for individual markets or regions. Commspoint Influence transforms survey data into actionable reach and effectiveness curves that predict outcomes based on budget allocations. Additionally, it facilitates easy data export and presentation creation to share findings with colleagues and stakeholders.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Large digital media publishers seeking a solution to improve their content and operations
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Audience
Media planners looking for a tool to optimize their communication strategies by identifying the most effective media channels to reach and engage their target audiences
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
$100 per month
Free Version
Supported
Free Trial
Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Supported
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Supported
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Company InformationFatTail
Founded: 2001
United States
www.fattail.com
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Company InformationNielsen
Founded: 1923
United States
www.nielsen.com/solutions/media-planning/commspoint-influence/
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Alternatives |
Alternatives |
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Categories |
Categories |
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Publishing and Subscriptions Features
Advertising Management
Supported
Books
Not Supported
Campaign Management
Supported
Catalogs
Not Supported
Circulation Management
Not Supported
Content Management
Not Supported
Layout & Design
Not Supported
Magazines
Not Supported
Newsletters
Supported
Newspapers
Not Supported
Revenue Management Features
Competitor Analysis
Not Supported
Dynamic Pricing
Not Supported
For Airlines
Not Supported
For Hospitality Industry
Not Supported
Forecasting
Not Supported
Inventory Control
Supported
Price Optimization
Supported
Recommendation Engine
Not Supported
Yield Management
Not Supported
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Integrations
DV Publisher Suite
Not Supported
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