AdBook+FatTail
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Be AddyBe-Addy!
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Related Products
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About
FatTail is redefining the business of advertising by designing, developing and deploying powerful sales, operations, and marketplace solutions that put you, the publisher, in charge. At the heart of our business is a highly flexible Revenue Management Platform that helps you increase monetization, control, and scale. And instead of asking you to change your business practices to conform to our standards, our software platform is readily adaptable to yours, to help you do what you’re already doing – only faster, more efficiently, and more profitably. FatTail is a global enterprise advertising technology company. We power the only unified direct and programmatic supply platform. Our cloud-based solutions give publishers total control of media planning, sales, and revenue across a wide variety of advertising products and channels and offers buy side systems differentiated “top of the funnel” inventory supply from the world’s most trusted brands.
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About
Be Addy offers you an easy to use dashboard for your multi-channel media strategy. But more important to make your strategy leading instead of the campaigns. We help you to setup your strategy based upon marketing layers and allocate budgets to your channels and set KPI's. Now you get the control, schedule and we provide insights about what the best media mix is and collaborate with your digital team to improve your ROI on every single media plan. Create your multi-channel media plan and add your strategy to it. Allocate the budget and create your campaigns through BeAddy. Now you are in control with one easy-to-use dashboard. Schedule your online media plans throughout the year. Allocate your budgets towards the channels and forecast your spend. Save your media plan as a template to reuse it in the future.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Supported
Mac
Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Large digital media publishers seeking a solution to improve their content and operations
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Audience
Marketeers searching for an online media planning tool that helps create, schedule and optimize their online media plans
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
$100 per month
Free Version
Supported
Free Trial
Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Supported
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Company InformationFatTail
Founded: 2001
United States
www.fattail.com
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Company InformationBe-Addy!
Netherlands
www.be-addy.com
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Categories |
Categories |
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Publishing and Subscriptions Features
Advertising Management
Supported
Books
Not Supported
Campaign Management
Supported
Catalogs
Not Supported
Circulation Management
Not Supported
Content Management
Not Supported
Layout & Design
Not Supported
Magazines
Not Supported
Newsletters
Supported
Newspapers
Not Supported
Revenue Management Features
Competitor Analysis
Not Supported
Dynamic Pricing
Not Supported
For Airlines
Not Supported
For Hospitality Industry
Not Supported
Forecasting
Not Supported
Inventory Control
Supported
Price Optimization
Supported
Recommendation Engine
Not Supported
Yield Management
Not Supported
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Ad Server Features
A/B Testing
Not Supported
Ad Inventory Management
Not Supported
Ad Optimization
Supported
Banner Management
Not Supported
Conversion Tracking
Not Supported
Mobile Ad Serving
Not Supported
Native Ad Serving
Not Supported
Newsletter / Email Ad Serving
Not Supported
Referrals / Affiliates
Not Supported
Rich Media Ad Serving
Not Supported
Video Ad Serving
Not Supported
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Integrations
DV Publisher Suite
Not Supported
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