Act-On vs. Kana Comparison


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About Create meaningful and lasting relationships with your customers and measure your marketing success with ease by leveraging Act-on. This award-winning cloud marketing automation platform, Act-On aims to help businesses build their brand, drive demand, and expand customer relationships. As the only integrated workspace, Act-On empowers marketers to improve customer experiences by combining multiple marketing tools in a single application. Web visitors decide whether to explore or leave a site in just 20 seconds. Act-On InSite, Act-On’s AI agent, helps ensure they stay by engaging them with fast, accurate, and personalized content that answers their questions and converts visitors to sales opportunities.	About Kana is an agentic marketing platform that helps teams turn fragmented marketing data into real-time decisions and measurable business outcomes. Its applications connect data across the marketing ecosystem, unify information that normally sits in separate tools, and identify patterns, risks, behavioral signals, and opportunities as they emerge. It recommends and executes next-best actions, replacing manual guesswork with data-driven decisions designed to improve performance. Kana’s marketing operating layer sits across tools such as email platforms, ad systems, CRMs, spreadsheets, and other software, using AI agents to coordinate data and actions as one system. Rather than functioning only as generative AI that responds to prompts, its agents can work toward goals, plan multi-step workflows, process signals in real time, and execute actions across the marketing stack.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Act-On supports small and mid-size businesses, enterprise departments, and industries including healthcare, financial services, manufacturing, education, and technology companies.	Audience Marketing, data, and growth teams in search of a tool to unify fragmented marketing data, automate decisions, and execute AI-driven actions across their marketing stack
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $900.00/month Act-On pricing is based on tiers or contacts: $900 per month (for 2,500 active contacts, 3 marketing users, and 50 sales users) and $2,000 per month (for 2,500 active contacts, 6 marketing users, and 100 sales users). Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Act-On Software Founded: 2008 United States www.act-on.com	Company Information Kana Founded: 2025 United States www.kana.ai/
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Categories Account Based Marketing AI Marketing AI Marketing Agents Conversational Marketing eCommerce Marketing Email Marketing Email Template Design Employee Advocacy Landing Page Lead Generation Lead Scoring Marketing Account Intelligence Marketing Analytics Marketing Automation SMS Marketing Social Media AI Agents Social Media Management Website Visitor Identification	Categories Agentic Data Management AI Marketing AI Marketing Agents
Show More Features Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking
Integrations Salesforce APIANT Act! Alumio Amazon Web Services (AWS) Cisco Webex Cognito Forms Data Sentinel Facebook KickFire Lyftrondata Macaw AMS Microsoft 365 Microsoft Azure NetSuite CRM RegFox Salesforce Data 360 StarfishETL Sugar Sell Tableau Show More Integrations View All 65 Integrations	Integrations Salesforce APIANT Act! Alumio Amazon Web Services (AWS) Cisco Webex Cognito Forms Data Sentinel Facebook KickFire Lyftrondata Macaw AMS Microsoft 365 Microsoft Azure NetSuite CRM RegFox Salesforce Data 360 StarfishETL Sugar Sell Tableau Show More Integrations View All 23 Integrations
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