D&B LatticeDun & Bradstreet
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Related Products
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About
AccountBase is a GroupM B2B product, offering an IP based technology platform and specializing in managing programmatic B2B programs & solutions. Engage key decision makers at target accounts in the right context at the right time. Connect to your customers through media and technology via Programmatic B2B. AccountBase is part of GroupM, the worlds largest media buying and technology group. 100% media agnostic, we do not own media. This way you connect on premium media sites that matter the most to you – not to us. Scale reach in the right context, use page-level keyword targeting, specialist industry media & AI for digital behavioral triggers. Monitor and adjust campaigns understanding which accounts show intent, what content is relevant and where will your Sales shine. Engage multiple stakeholders, manage non-linear sales cycles, connect beyond privacy, CRM and email restrictions and align marketing and sales. Focus on the best yielding accounts.
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About
D&B Lattice (formerly Lattice Engines). ABM programs require marketers to be able to aggregate and consolidate all data, as well map and organized data by account, buying center and contact hierarchies. This gives team the ability to create targeted campaigns that engage prospects and customers in a meaningful way. Marketers need AI to predict and identify who will buy, what they'll buy and when. This means going beyond scoring accounts, but also identifying if buying committees have formed, assessing the buying stage and delivering the next best offer. Personalized campaigns see 2x the engagement rates and 3x the close rates of routine campaigns. Use AI-powered insights to create specific messaging for each persona tier at target accounts and activate them across all channels. Its critical for any successful ABM program that customer data is safe and handled with care. Review all the policy of all technology solutions to ensure data is compliant with GDPR and other standards.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
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Audience
Businesses interested in an IP based technology platform and the management of programmatic B2B programs and solutions
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Audience
Companies of all sizes
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationAccountBase
Founded: 2018
Denmark
www.accountbase.com
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Company InformationDun & Bradstreet
Founded: 1841
United States
www.lattice-engines.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Account Based Marketing Features
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
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Integrations
Eloqua
Marketo
Rippling
Salesforce
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