ADWARY vs. Improvely Comparison Chart

Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users. One platform protects every channel that matters: - Search (Google Search & Performance Max) - Meta (Instagram & Facebook) - Affiliate - Mobile Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend. Trusted by 10,000+ advertisers across multiple industries TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1).

Fraudnet's AI-driven platform empowers enterprises to prevent threats, streamline compliance, and manage risk in real-time. Our sophisticated machine learning models continuously learn from billions of transactions to identify anomalies and predict fraud attacks. Our unified solutions: comprehensive screening for smoother onboarding & improved compliance, continuous monitoring to proactively identify new threats, & precision fraud detection across channels and payment types. With dozens of data integrations and advanced analytics, you'll dramatically reduce false positives while gaining unmatched visibility. And, with no-code/low-code integration, our solution scales effortlessly as you grow. The results speak volumes: Leading payments companies, financial institutions, innovative fintechs, and commerce brands trust us worldwide—and they're seeing dramatic results: 80% reduction in fraud losses and 97% fewer false positives. Request your demo today and discover Fraudnet.

Bluepear is an AI-powered brand and affiliate monitoring platform that helps marketing teams protect their brand in paid search. It monitors branded search queries 24/7 across all geographies, device types, and search engines (Google, Bing, Yahoo!, Yandex) to detect unauthorized keyword bidding, ad hijacking, coupon code abuse, and trademark violations. The platform's uncloaking tool reveals actual landing pages and redirect chains behind cloaked affiliate links, capturing screenshots and ad data as evidence. All findings are centralized in one dashboard with instant alerts via Slack, Telegram, or email, and structured compliance reports for each incident. It serves PPC teams, affiliate managers, and compliance teams in e-commerce, travel, pharma, health and beauty, marketing agencies, and IT/SaaS. Key features include brand bidding protection, competitor monitoring, progress status tracking, policy-based filtering, and global coverage down to city level.

cside is a browser-layer security platform that gives you visibility for every visitor, human or agentic. Security, fraud prevention, privacy and compliance, all from a single script. Unlike traditional WAFs and server-side security tools, cside operates directly in the browser environment, monitoring every third-party script loaded on your pages in real time. This means threats that bypass your backend defences are caught at the point of execution. What cside does: Script Monitoring and Control: cside inventories, monitors, and enforces policy on every third-party JavaScript tag running on your site. 100% session coverage, no sampling. Every script. Every page load. Detect supply chain attacks, shadow scripts, and unauthorised tag injections before they reach your customers. PCI DSS 4.0.1 Compliance: cside is the fastest path to meeting PCI DSS 4.0.1 requirements 6.4.3 and 11.6.1. Automated script authorisation, tamper detection, and continuous monitoring satisfy QSA requirements without manual effort. Validated by VikingCloud. Device Intelligence: Persistent, privacy-safe device intelligence using 102+ signals and 40+ hashed attributes. 99.7% fingerprint accuracy enables fraud prevention, bot detection, and session continuity across logins, checkouts, and account actions. AI Agent and Bot Detection: Identify and classify AI crawlers, headless browsers, and automated agents interacting with your site. Protect pricing data, inventory, and content from scraping and abuse. Chargeback Evidence: Capture cryptographically verifiable session evidence at checkout to dispute fraudulent chargebacks. Reduce dispute losses without adding friction to genuine customers. Who uses cside: E-commerce retailers, payment service providers, digital agencies, travel and hospitality platforms, iGaming and betting operators, financial services firms, and SaaS companies managing PCI compliance, fraud risk, and client-side attack surface across high-traffic web environments. Deployment: One-line script tag. No proxy. No latency impact. Up and running in under 5 minutes. SOC 2 Type II certified. PCI SAQ-D validated.

Powerful, all-in-one identity verification, fraud prevention, and compliance platform. iDenfy protects startups, financial institutions, gambling, streaming, ridesharing, and other digital services from identity fraud using a three-layer identity verification process. The process protects businesses from the most threatening forms of identity fraud. iDenfy also provides services for business verification, proxy detection, fraud scoring, AML screening and monitoring, NFC verification, and other fraud prevention services. Founded before AML, fraud, and GDPR regulations were put into place, iDenfy pioneered identity verification. The company covers users' ID verification process in full, combining AI-based biometric recognition and manual human checks to ensure they are real users. Save up to 40% of identity verification costs using our ID verification software. Pay per successful ID verification and save up to 40% of identity verification services expenses.

Gr4vy's no-code payment orchestration platform empowers enterprises with full control to automate, customize, and optimize their payment strategy. Through a single integration, businesses can access +400 payment methods, anti-fraud tools, and payment service providers, enabling them to optimize their stack in just a few clicks, all in a centralized platform. While a PSP is incentivized to route transactions through its own infrastructure, Gr4vy remains agnostic. Built on dedicated cloud instances, Gr4vy infrastructure is the only one that eliminates the risk of a single point of failure, ensuring redundancy and high performance. As the only orchestrator with edge computing, all data and transactions are separate from others, minimizing the risk of a data breach, providing data sovereignty, reducing latency, and increasing efficiency. Gr4vy future-proofs payment stacks with flexibility, scalability, simplicity, and innovation—enhancing performance along the way.

Bitdefender Small Business Security delivers enterprise-grade, layered cyber-protection designed specifically for small organizations. It covers Windows, macOS, iOS, and Android devices with centralized, easy-to-use management, so businesses without a dedicated IT staff can deploy and monitor security from one dashboard. Key features include multi-layered endpoint protection (machine learning, behavioral analytics, real-time monitoring, process termination, and rollback) to prevent known and unknown threats. It offers ransomware prevention and mitigation (detecting abnormal encryption attempts and restoring files from backups), fileless attack protection (memory/back-injection interference, script blocking), phishing & fraud prevention (blocking deceptive sites and warning users), and advanced exploit protection (real-time shield of browsers, Office apps, Adobe Reader) for comprehensive endpoint defense.

Sumsub is the world's first AI-powered trust infrastructure platform for compliance operations at scale. By bringing together identity and business verification, fraud prevention, ongoing monitoring, and risk management in a single platform, Sumsub helps businesses simplify compliance, adapt to evolving regulations, expand into new markets, and grow with confidence. As trust becomes a continuous process, organizations need every verification, risk signal, workflow, and decision to work together. Sumsub replaces fragmented compliance tools with unified monitoring and decisioning, helping businesses strengthen security, improve efficiency, and scale operations without increasing complexity or headcount. Powered by Summy AI, AI-driven decisioning, and MCP connectivity, the platform enables teams to automate compliance workflows, accelerate investigations, reduce manual work, and respond faster to regulatory and business changes. Built for digital businesses and highly regulated industries, Sumsub serves organizations across financial services, banking, fintech, crypto, mobility, trading, marketplaces, education, and iGaming. Operating in more than 220 countries and territories, the platform helps companies localize onboarding, meet regional compliance requirements, and adapt workflows for different customer segments, jurisdictions, and risk profiles without extensive redevelopment. Trusted by more than 4,000 organizations worldwide, Sumsub's customers include Bybit, Bitpanda, Wirex, Avis, Vodafone, Duolingo, Kaizen Gaming, and Bancaribe. The company has been recognized as a Leader by Gartner, Forrester, IDC, Liminal, and KuppingerCole for its innovation in digital trust and compliance. Sumsub also contributes to the global fight against fraud and financial crime by collaborating with organizations including the UN, Statista, and INTERPOL. Its original research, including the Global Fraud Index and Fraud Report, provides insights into emerging fraud and AML trends for businesses, regulators, and financial institutions. Since 2026, Sumsub has been a member of the World Economic Forum's Unicorn Community and its Centre for Financial and Monetary Systems.

UptimeRobot is a website monitoring service with a forever free plan that lets you register with just an email and monitor up to 50 websites, servers, or keywords with 5-minute intervals. Setup takes only a few clicks. For faster checks and advanced features, paid plans offer 1-minute or 30-second intervals, along with SSL certificate, domain expiry, and heartbeat (cron job) monitoring. You can also create up to 100 status pages, customize them to match your brand, protect them with a password, and allow subscribers to receive updates. Get notified instantly via email, SMS, voice calls, or integrations with Slack, Zapier, PagerDuty, Splunk On-Call, Telegram, Webhooks, Discord, Mattermost, Pushbullet, Microsoft Teams, Google Chat, Pushover, and more. Mobile push notifications are available through the iOS and Android apps. Other features include maintenance windows, incident tracking with root cause analysis, tags, comments, and filters. Share account with other team members.

ARGOS is an AI-powered identity verification and workflow automation platform that helps businesses securely verify individuals and organizations worldwide. Our mission is to create a safer digital ecosystem by enabling companies to identify anyone, anywhere, at any time. ARGOS ID Check provides fast, seamless remote identity verification for fintech, gaming, virtual assets, e-commerce, telecommunications, and other regulated or high-risk industries. Supporting identity documents from more than 200 countries, it combines document verification, facial recognition, selfie verification, liveness detection, AML screening, age verification, and fraud prevention in one platform. Its modular design allows businesses to customize each verification workflow based on their risk, compliance, and customer experience requirements. ARGOS helps detect forged documents, deepfakes, duplicate accounts, bots, VPNs, and other suspicious activity while reducing friction during onboarding. ARGOS Omni extends these capabilities to KYB and general workflow automation. It helps businesses streamline document collection and data extraction, business registry searches, ownership and UBO identification, AML screening, and case review. Customizable workflows, decision rules, and detailed audit trails reduce manual work and create a more consistent, scalable compliance process. Together, ARGOS ID Check and Omni help organizations onboard customers and businesses faster, reduce operational costs, prevent fraud, and manage compliance more effectively.