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About

ADEX is an ad fraud and invalid traffic (IVT) prevention platform for advertisers, ad networks, performance marketers, and publishers. The platform analyzes over 2 million traffic events per minute, scoring each as Good, Warning, or Alert in real time. Key capabilities: - Detects 5+ types of invalid traffic: bots, click farms, data center IPs, device emulators - Redirects suspicious traffic away from landing pages automatically - Real-time dashboard with advanced filters and blacklisting - Custom claim report builder to dispute charges with traffic providers - JS Tag, Redirect, and iFrame integrations — no engineering team required IAB TCF certified. Member of IAB Hellas. Listed on Google Vendors List. Cyber Security Excellence Awards winner 2025.

About

Hitprobe is a defensive web analytics platform with built-in click fraud protection, giving marketers full visibility and control over their traffic quality. It captures every visit in detail and uses fingerprinting, IP analysis, and behavioral signals to automatically detect and block bots, VPNs, bad IPs, and repeat clickers, helping eliminate wasted ad spend. Unlike traditional and over complicated analytics tools like GA4, Hitprobe removes the noise and complexity, offering clear, actionable insights through a simple one-page dashboard. No tagging headaches or oversaturated reports, just clean, trustworthy data. With flexible filters, saved views, and custom risk rules, you can tailor your analytics setup to match how your business works. Automate alerts, sync traffic segments to your CRM, or schedule data exports, all without writing a line of code.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Performance marketers, media buyers, advertisers, ad networks, affiliate networks, publishers

Audience

Companies that want to stop PPC click fraud or track organic traffic to their site.

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

Tires selected after account registration
Free Version
Free Trial

Pricing

$80/month
Our plans are easy, free to start & scales with you.

Free: For implementation, testing, and limited use/session limit

Growth: Self-service plans that grow with your usage

Enterprise: Plans for larger volumes and agencies
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 4.5 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • The product is seamless to use with pretty decent interface vs the complicated other products in the market, the rules and blocking is fairly intuitive once you know where to find them and how it works and the analytics is pretty comprehensive.
  • We had big problems with Google's IP exclusions as we exceeded the 500 limit often, Hitprobe has several options to automate blocking aside from IP addresses which means we can have more confidence we're not wasting money on ads.

Cons

  • It would be great to see AI used to suggest smart blocking rather than us needing to decipher potential problems. Personally tools like automatic bidding adjustments or ad group exclusions would be good too, but the product seems geared to be simple and effective rather than tool overkill. Maybe some other direct integrations would be nice too, but there are some workarounds using the webhooks.
  • The onboarding felt a little clunky but once you're past it, the product is really easy to use and informative without the overkill.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

ADEX
Cyprus
adex.com

Company Information

Hitprobe
Founded: 2023
United Kingdom
hitprobe.com

Alternatives

Alternatives

SILA

SILA

Gustafsson Cyber Group Ltd

Categories

Categories

Click Fraud Features

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Integrations

Facebook Ads
Google Ads
Google Tag Manager
Meta Ads
Microsoft Advertising

Integrations

Facebook Ads
Google Ads
Google Tag Manager
Meta Ads
Microsoft Advertising
Claim ADEX and update features and information
Claim ADEX and update features and information
Claim Hitprobe and update features and information
Claim Hitprobe and update features and information