ADEX vs. ADWARY Comparison Chart

Digital advertisers lose billions every year to invalid traffic, and most do not know it is happening. Fake clicks, bots and click farms are only part of it. The bigger drain is non-incremental traffic: excessive clickers with no intent to convert, and navigational traffic that would have found your brand anyway. All of it inflates cost and corrupts the data your optimisation depends on. TrafficGuard sits inside the advertising journey and verifies traffic in real time, before it reaches your campaigns. Our approach is surgical, not blunt force. Statistical invalidation removes the invalid and protects the genuine, with full transparency into exactly what was actioned and why. The result is cleaner signals, more accurate reporting, and ad spend that reaches real, high-intent users. One platform protects every channel that matters: - Search (Google Search & Performance Max) - Meta (Instagram & Facebook) - Affiliate - Mobile Start with a free 30-day audit in detection mode and see exactly how much invalid traffic is hitting your campaigns. Switch on prevention when you are ready. Backed by expert onboarding and responsive support, TrafficGuard is built to scale with your spend. Trusted by 10,000+ advertisers across multiple industries TrafficGuard is part of Adveritas, publicly listed and accountable on the Australian Securities Exchange (ASX:AV1).

Bluepear is an AI-powered brand and affiliate monitoring platform that helps marketing teams protect their brand in paid search. It monitors branded search queries 24/7 across all geographies, device types, and search engines (Google, Bing, Yahoo!, Yandex) to detect unauthorized keyword bidding, ad hijacking, coupon code abuse, and trademark violations. The platform's uncloaking tool reveals actual landing pages and redirect chains behind cloaked affiliate links, capturing screenshots and ad data as evidence. All findings are centralized in one dashboard with instant alerts via Slack, Telegram, or email, and structured compliance reports for each incident. It serves PPC teams, affiliate managers, and compliance teams in e-commerce, travel, pharma, health and beauty, marketing agencies, and IT/SaaS. Key features include brand bidding protection, competitor monitoring, progress status tracking, policy-based filtering, and global coverage down to city level.

Fraudnet's AI-driven platform empowers enterprises to prevent threats, streamline compliance, and manage risk in real-time. Our sophisticated machine learning models continuously learn from billions of transactions to identify anomalies and predict fraud attacks. Our unified solutions: comprehensive screening for smoother onboarding & improved compliance, continuous monitoring to proactively identify new threats, & precision fraud detection across channels and payment types. With dozens of data integrations and advanced analytics, you'll dramatically reduce false positives while gaining unmatched visibility. And, with no-code/low-code integration, our solution scales effortlessly as you grow. The results speak volumes: Leading payments companies, financial institutions, innovative fintechs, and commerce brands trust us worldwide—and they're seeing dramatic results: 80% reduction in fraud losses and 97% fewer false positives. Request your demo today and discover Fraudnet.

Control D is a customizable DNS filtering and traffic redirection platform that leverages Secure DNS protocols like DNS-over-HTTPS, DNS-over-TLS and DNS-over-QUIC, with support for Legacy DNS. - Block malicious threats - Block unwanted types of content network wide (ads & trackers, IoT telemetry, adult content, socials, and more) - Deploy in minutes on fleets of devices using RMM - Manage clients using sub-organizations - Gain visibility on network events and usage patterns, with client level granularity - Re-route traffic via proxies (through DNS) for improved privacy and security - Enjoy superior UX and simplicity Think of it as your personal Authoritative DNS resolver for the entire Internet that gives you granular control over what domains get resolved, redirected or blocked.

Since 2012, AuctionMethod has provided white-label auction software and custom auction software development for the auction industry. Based in Massachusetts, serving the U.S., Canada, Australia, and New Zealand. AuctionMethod serves auctioneers, estate liquidators, farm and heavy equipment, industrial, salvage and recycling, non-profit, corporations, retail liquidators, auto/car dealers, real estate, arts and collectibles, and single-use auction businesses. AuctionMethod is the winner of the SourceForge Spring 2026 Top Performer Award in Auction Software, and is rated 4.9/5 on Capterra and SourceForge. AuctionMethod's model includes no commissions, no per-lot fees, no platform skim, and no contract, so clients keep the revenue from every sale instead of splitting it with the platform. Clients also keep 100% ownership of their bidder lists, seller lists, item data, images, and transaction history on a fully white-label auction website rather than a shared marketplace listing. The platform covers catalog and lot management, consignor setup, bidder registration, invoicing, payment processing, tax handling, and reporting in one system. Auction event types include timed online auctions, simulcast auctions, blind timed auctions, catalog-only, fixed-price, and perpetual events. AuctionMethod includes a mobile app for iOS and Android and integrates with Fiserv, Stripe, Authorize.net, and more. Hosted on AWS with separate client databases, AuctionMethod specializes in real-time speed for live, rapid-fire simulcast auctions, where latency is critical and must stay under one second so online bidders do not miss the auctioneer's hammer, and the platform is fully hosted with daily backups, auto-scaling for high traffic, and security updates included, with 100% uptime tracked on a public status page. For operations whose workflows fall outside the standard product, AuctionMethod also builds custom auction software development solutions, a dedicated codebase built around a client's specific processes, quoted at a fixed rate. AuctionMethod's pricing starts at $100/mo with a $250 one-time setup charge, and is published publicly. AuctionMethod offers a 30-day free trial, no credit card required.

Smart, efficient, and anonymous People Counters & Analytics for the real world. Our solution allows for simple deployment, capture, and analysis of the number of people that enter a physical location. Optionally we also capture and report occupancy in real-time. We help Retailers, Libraries, Casinos, Universities, Places of worship, Office buildings, and other industries to analyze and take action on their people traffic trend. For Retailers, we offer a specialized package to measure Performance on Traffic, including Conversion Rate and Service Levels. Combining POS data and staff data is easy with our direct integrations. Our Retail Equation simulator allows users to run simulations to plan sales improvement. It is also extremely beneficial as a learning tool to understand the relationship between traffic, staffing, conversion rate, and good quality service.

We focus on creating and distributing content at scale, making it easier for companies to reach a broader audience without needing extensive internal resources or expertise in content creation and repurposing. This helps small to medium-sized businesses compete and scale without the over reliance on acquisition via paid channels. Get more targeted buyer traffic from the biggest and best traffic source in the world. Improves brand presence online and increases conversions across all traffic sources.

cside is a browser-layer security platform that gives you visibility for every visitor, human or agentic. Security, fraud prevention, privacy and compliance, all from a single script. Unlike traditional WAFs and server-side security tools, cside operates directly in the browser environment, monitoring every third-party script loaded on your pages in real time. This means threats that bypass your backend defences are caught at the point of execution. What cside does: Script Monitoring and Control: cside inventories, monitors, and enforces policy on every third-party JavaScript tag running on your site. 100% session coverage, no sampling. Every script. Every page load. Detect supply chain attacks, shadow scripts, and unauthorised tag injections before they reach your customers. PCI DSS 4.0.1 Compliance: cside is the fastest path to meeting PCI DSS 4.0.1 requirements 6.4.3 and 11.6.1. Automated script authorisation, tamper detection, and continuous monitoring satisfy QSA requirements without manual effort. Validated by VikingCloud. Device Intelligence: Persistent, privacy-safe device intelligence using 102+ signals and 40+ hashed attributes. 99.7% fingerprint accuracy enables fraud prevention, bot detection, and session continuity across logins, checkouts, and account actions. AI Agent and Bot Detection: Identify and classify AI crawlers, headless browsers, and automated agents interacting with your site. Protect pricing data, inventory, and content from scraping and abuse. Chargeback Evidence: Capture cryptographically verifiable session evidence at checkout to dispute fraudulent chargebacks. Reduce dispute losses without adding friction to genuine customers. Who uses cside: E-commerce retailers, payment service providers, digital agencies, travel and hospitality platforms, iGaming and betting operators, financial services firms, and SaaS companies managing PCI compliance, fraud risk, and client-side attack surface across high-traffic web environments. Deployment: One-line script tag. No proxy. No latency impact. Up and running in under 5 minutes. SOC 2 Type II certified. PCI SAQ-D validated.

Autonomous AI that engages website visitors with real-time, human-like conversations, converting 15% more traffic into qualified pipeline, while empowering revenue teams with instant, accurate answers to technical, competitive, and product questions at every stage of the deal cycle. Docket is the leading Agentic Marketing platform that turns inbound traffic into qualified pipeline for B2B revenue teams. Docket unifies, governs, and continuously learns from your organization's GTM knowledge with its proprietary Sales Knowledge Lake™, and activates it through powerful, always-on AI agents. Docket's AI Marketing Agent engages website visitors through real, human-like conversations, responding to nuanced evaluation questions with expert-grade answers from your approved knowledge, running live discovery to qualify intent, and converting high-intent buyers into qualified leads, booked meetings, and pipeline. Without a human in the loop at each step.

We are B2i Technologies, the IR website partner public companies trust most. We deliver custom corporate and investor relations websites, real-time data widgets, and digital IR services, all designed to work together seamlessly and affordably. No iFrames. No subdomains. Your data loads directly on your page, clean, fast, and fully integrated. It looks and feels like your site because it is. Because there are no iFrames or separate IR subdomains needed, your financial data and investor content are delivered directly on your website, creating a cleaner user experience while supporting your broader SEO and AI search visibility efforts. Backed by the same team that has supported hundreds of public company websites for more than 25 years, B2i combines flexibility, reliability, and responsive support to help you deliver a better experience for investors and stakeholders alike. Modern IR starts here. Let's build something great together.