ABCPQR vs. Reportable Comparison Chart

Semrush One is an all-in-one digital marketing platform designed to help brands win visibility across search engines, AI platforms, and emerging discovery channels. It unites traditional SEO tools with advanced AI search and GEO capabilities to measure and grow brand presence everywhere users search. The platform supports optimization across Google, ChatGPT, Perplexity, Gemini, and more from a single interface. Semrush One offers toolkits for SEO, content marketing, traffic analysis, local search, advertising, social media, AI visibility, and digital PR. Powered by one of the world’s largest AI-driven marketing databases, it delivers deep insights competitors can’t easily replicate. Enterprises and marketers use Semrush One to forecast traffic, revenue, and ROI with confidence. Trusted by millions of professionals and global brands, Semrush One acts as a central growth engine for digital visibility.

MikMak, a SPINS company, provides real-time commerce intelligence and orchestration software to help brands grow in real-time. Operating in 100+ countries with 8,000+ media and retailer partners worldwide, the MikMak Platform empowers multichannel brands to quickly understand what is working, take immediate action, and plan and optimize for the future. Enable Commerce Everywhere with MikMak Commerce: Build seamless paths to checkout from any retailer across your entire media mix, leveraging AI for inventory accuracy Measure the Omnichannel Outcome with MikMak Insights: Proprietary AI synthesizes complex data into actionable recommendations, revealing retailer sales impact, consumer behavior, and more Plan and Optimize Future Outcomes with MikMak Aura: Connect full-funnel media spend to incremental retailer sales performance, providing real-time AI-powered intelligence to drive smarter, more profitable growth

RallyFuel connects college athletes with fans and brands through verified NIL (Name, Image, Likeness) deals. Our platform streamlines the entire NIL process - from deal discovery and negotiation to compliance and payment processing. Athletes can monetize their personal brand through fan interactions, autographs, appearances, social media campaigns, and brand partnerships. Fans get authentic connections with their favorite college athletes through transparent, NCAA-compliant transactions. Key features: - Verified athlete profiles - Secure payment processing - NCAA compliance tools - Deal templates and contracts - Performance analytics - Direct fan-to-athlete marketplace Built for the new era of college sports, RallyFuel ensures every transaction is transparent, compliant, and beneficial for athletes, fans, and institutions.

EXPEDIENCE AUTOMATES MICROSOFT WORD PROPOSALS Use Microsoft Word to craft business proposals, RFP responses, or Statements of Work (SOWs)? Expedience delivers unmatched efficiency, flawless branding consistency, and 100% document accuracy – without ever leaving Microsoft Word! THE MICROSOFT ADVANTAGE Native to Microsoft Word, Expedience leverages the best of Microsoft 365: • Use Rich Content (tables, charts, videos, PowerPoint slides, etc) • Consistent Corporate Branding • Copilot Generative AI • Excel Data Integration • Realtime Collaboration SELF-SERVE SALES PROPOSALS Create proposals, sales documents, and SOWs in just a few clicks - even from Excel spreadsheets! Consistent, accurate, and perfectly formatted every time. TRUSTED CONTENT Curated, branded, approved content that you can trust, at your fingertips inside Microsoft Word. No proofing required.

MASV Inc. is a secure cloud software company designed to quickly transfer heavy media files worldwide to meet fast-paced production schedules. Global media organizations rely on MASV to automatically deliver their large files without any restrictions, allowing them to concentrate on their next big deliverable. MASV Inc. specializes in the fast and secure transfer of large files, making it an ideal solution for media workflows. It is capable of accelerating hundreds of gigabytes at once, entirely over the web, without the need for file compression or splitting. This is excellent for media professionals who often work remotely and need to share high-resolution assets and copyrighted content with each other on a deadline. In addition to file transfer, MASV Inc. provides a number of other tools to make workflows more efficient, including file collection portals, cloud storage, automation tools, and integrations with third-party storage providers.

Send messages your customers want to read (and act on). Attentive’s AI-powered SMS & email platform helps retail enterprises to e-commerce entrepreneurs engage customers and drive billions in revenue. We'll help you target the right audience and measure your most important metrics to optimize your marketing program. And with over 100 flexible integrations, you can seamlessly connect to the rest of your marketing stack. We partner with industry innovators in retail & e-comm, food & beverage, and media & entertainment. Attentive’s AI-powered SMS & email platform will double your ROI in just a few months. Learn more about our free 30-day trial.

AthenaHQ is a cutting-edge platform for Generative Engine Optimization (GEO), designed to help brands optimize their visibility and performance across AI-driven search platforms like ChatGPT, Gemini, Perplexity, DeepSeek, Google's AI Overviews, and more. With Athena, companies can monitor AI perception, identify content gaps, and adjust strategies for better AI-driven discovery. AthenaHQ offers features like competitor analysis, sentiment analysis, and AI search volume tracking, making it easier for companies to align with the evolving search ecosystem. By understanding AI’s role in brand discovery, AthenaHQ empowers brands to stay ahead in the rapidly changing AI landscape.

Design anything. Publish anywhere. Use Canva’s drag-and-drop feature and professional layouts to design consistently stunning graphics. Design presentations, social media graphics with thousands of beautiful forms, over 100 million stock photos, video & audio, and all the tools you need. Design with millions of stock photos, vectors, and illustrations or upload your own. Edit your photos using preset filters or get advanced with photo editing tools; you’ll never be stuck for choice. Use icons, shapes, and elements with ease. Choose from thousands of parts for your designs, or upload your own. Access everything you need to make a great design for your creative needs. Use Canva Teams to support your company and foster collaboration on projects without having to switch apps. Canva integrates into all major CRM, social media, and management platforms. Magic Write in Canva Docs is your very own AI text generator for social media captions, blog ideas, product descriptions, lyrics, & more.

irdeye is the #1 AI platform for Hyperlocal Marketing®, purpose-built for multi-location brands. Over 150,000 businesses rely on Birdeye’s intelligent AI agents to run marketing and drive business outcomes. Birdeye helps multi-location brands enhance online reputation, engage customers across social, search, and web, and gain real-time insights into consumers and competitors — all to boost leads & increase foot traffic, reduce costs, and grow revenue. Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of innovators from Google, Amazon, Salesforce, and Yahoo and is backed by the who’s who of Silicon Valley, including Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, World Innovation Lab, and Accel-KKR.

Centralize your team's content in a workspace that's organized, versioned, and easy to share. Sure, Air stores your content. But it also has smart search, guest permissions, custom layouts, version tracking, and hassle-free sharing that makes every part of the creative process easier and more enjoyable. Stop hiding your assets in folders and zip files. Plan social media posts, create lightweight presentations, and organize your content in a workspace that reflects your brand. Navigate your workspace like a search engine. Built-in features like image recognition and smart tags enable anyone on your team to jump in and locate assets all by themselves. Now the only painful part of the feedback cycle is the feedback. Create public boards and allow guests to upload directly into your workspace. Leave comments, have discussions, and make selects with context. Track new changes and clearly identify the latest asset version.