Cira by Crafted Labs is an AI-powered receptionist built for small and home service businesses that depend on inbound calls to win new jobs. Acting as a smart virtual receptionist, Cira answers calls 24/7 with a natural, professional voice, captures lead details, answers common questions, and books appointments so no opportunity slips through — even after hours or when crews are busy in the field. It’s especially effective for plumbers, HVAC companies, electricians, cleaners, contractors, and other local service businesses where missed calls mean lost revenue. Setup takes just minutes: connect your business details and Cira learns your services, hours, service area, and scheduling links automatically. Features include warm call transfers, SMS follow-ups, appointment booking, CRM and Zapier integrations, and detailed call summaries for easy follow-up. As a modern AI answering service, Cira replaces missed calls and expensive call centers with automation that feels human.