Best AB Testing Software for Meta Ads
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Compare the Top AB Testing Software that integrates with Meta Ads as of February 2026
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This a list of AB Testing software that integrates with Meta Ads. Use the filters on the left to add additional filters for products that have integrations with Meta Ads. View the products that work with Meta Ads in the table below.
What is AB Testing Software for Meta Ads?
A/B testing software allows businesses to compare two or more versions of a webpage, app, or marketing campaign to determine which performs better based on user behavior and key metrics. It enables marketers and product teams to run controlled experiments by splitting traffic between variants and collecting data on conversions, engagement, and other goals. The software often includes tools for test setup, audience segmentation, real-time analytics, and statistical significance calculation. Many platforms integrate with analytics and marketing tools to help optimize user experiences and drive data-driven decisions. By leveraging A/B testing software, organizations can improve conversion rates, reduce bounce rates, and enhance overall customer satisfaction. Compare and read user reviews of the best AB Testing software for Meta Ads currently available using the table below. This list is updated regularly.
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1
Kochava
Kochava
Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.Starting Price: FREE -
2
Selzy
Selzy
Selzy is an ecosystem of easy-to-use marketing automation tools that helps small and medium businesses grow. From list growth and crafting a perfect email to segmentation, automation, A/B testing, and analytics, Selzy covers it all. - Launch your first campaign in less than 15 minutes: use smooth drag-and-drop email builder, 140+ goal-oriented templates, and AI writing assistant - Anti-spam email checker: have every email rated and get personalized tips to improve deliverability - Grow your list with customizable pop-up forms - Connect your favorite tools: Shopify, WordPress, Woocommerce, Airtable, Salesforce, HubSpot, Pipedrive, and so much more - Get 24/7 help from our support team (real humans with top-notch email marketing experience).Starting Price: $7 per month -
3
CPV Lab Pro
CPV Lab Pro
Track, Test and Optimize all your marketing with One tool: CPV Lab. CPV Lab is an ad tracking software that helps affiliate marketers and media buyers to keep track of their marketing performance across multiple channels. It is integrated with Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads, CJ, Clickbank via API. Also, it has S2S integrations with more than 200 affiliate networks and traffic sources, including Taboola, PropellerAds, MaxWeb, Mgid, etc With an affiliate link tracker like CPV Lab you can easily: - get all your data about your campaigns in one dashboard - split test your offers and landing pages - multivariate testing of your landing pages with MV Lab - get information about cost and conversions in one place - cookieless tracking with direct tracking - Optimize your campaigns and increase ROI with the power of data analytics - fraud detection with Bot and Proxy filtering - available both as self-hosted or cloud based tracker (CPV One)Starting Price: $47 per month -
4
Marpipe
Marpipe
Marpipe is a design platform that helps you collect real creative data. Create thousands of ad variations in 3 minutes - deploy and get real-time insights broken down by component. Advertising is supposed to be pervasive, powerful, and influential. However, over the past decade, it has become technical, political, and too presumptuous. Let's omit the acronyms and get back to the basics. Marpipe's mission is to provide accountability to both the design and media teams. Did my ads work...why or why not? It's really that simple and basic. Marpipe's design platform and creative testing eliminates the guesswork, presumptuous attitudes, and internal finger-pointing. By bridging the gap between designers and brand marketers, our platform provides analysis and insights demonstrating which creative elements help you move the needle. No AI - no assumptions. Show your audience every possible option and let them decide what resonates.Starting Price: $1,950 per month -
5
Fibr AI
Fibr AI
Fibr is an AI-driven marketing platform that enables enterprise marketers to create personalized, conversion-focused landing pages without the need for coding. By automating brand compliance and streamlining workflows among marketing, design, and development teams, Fibr ensures marketing efforts remain on-brand, compliant, and consistently creative. The platform integrates seamlessly with existing CMS infrastructures, allowing users to experiment with and publish thousands of AI-tailored landing pages. Features include bulk creation using Excel, flicker-free delivery, support for multiple pages under one URL, and comprehensive tracking and analytics. Fibr's implementation is quick, with setup and launch possible within 30 minutes. Clients have reported up to a 25% increase in new customer acquisitions, a 12% rise in overall conversions, and a 30% reduction in customer acquisition costs.
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