True Fit for Web

Brief overview

True Fit is an AI-powered platform built to help apparel and footwear brands deliver accurate size and fit guidance to online shoppers. It tackles common problems with remote garment purchases by offering tailored sizing suggestions that replace traditional static size charts. The result is a smoother buying journey and more confident customers.

How the technology operates

The solution applies machine learning models to customer data and product attributes to generate individualized recommendations for each shopper. Instead of relying on one-size-fits-all measurements, the system factors in past purchases, fit feedback, and item-specific dimensions to suggest the best match for a buyer.

Primary advantages for retailers

• Increased customer confidence when selecting apparel and shoes
• Lower rates of returns due to better-fitting purchases
• Higher conversion rates driven by clearer sizing guidance
• Stronger repeat business and brand loyalty from improved shopping experiences

Integration and adoption

The platform is designed for straightforward deployment with most eCommerce systems. Retailers can incorporate it with minimal interruption to their operations, and the interface prioritizes ease of use for merchandising and customer-facing teams.

Who benefits from this tool

Global brands across the retail sector use this solution to address the critical challenge of fit, making it a core component of their digital commerce strategy and revenue optimization efforts.

Alternative to consider

• Lume AI (paid)