Retentionscience for Web

AI-driven email and SMS automation for online retailers

Retention Science is an AI-first marketing automation suite built for ecommerce teams. Delivered as a full-featured web app, it centralizes campaign creation and delivery across email and SMS channels. By automating lifecycle communications and personalizing messages with machine learning, the platform helps merchants discover additional revenue streams, accelerate growth, and improve both conversion and customer loyalty.

Core automation capabilities

• Tailor-made workflow builders that let teams design complex, multi-step campaign flows without code.
• Native SMS messaging support to reach customers on their phones alongside email broadcasts and triggered messages.
• Lifecycle-aware automation that adapts messaging according to where a customer sits in their journey.

Unified customer profiles and AI insights

Retention Science’s customer data layer consolidates information from storefronts, CRMs, and engagement channels to create a single customer profile. Its predictive models and insights enable smarter targeting and more efficient campaign planning.

• Predictive scores such as estimated customer lifetime value and churn probability, helping prioritize high-impact segments.
• Granular segmentation driven by behavioral signals and predicted metrics, so campaigns target the right recipients at the right time.
• A unified view of preferences, purchase history, and engagement events to inform personalization decisions.

Reporting, analytics, and measurement

The platform includes advanced reporting tools that make it easy to monitor program performance and drill down from broad trends to specific user actions.

• Visual dashboards and exportable reports for tracking KPIs like revenue per campaign, retention lift, and engagement rates.
• Ability to inspect individual customer threads and message histories to diagnose campaign behaviour and attribution.

Suitable users and outcomes

Designed for ecommerce brands and digital merchants, Retention Science supports teams looking to scale automated, data-driven outreach. Typical benefits include higher repeat purchases, increased average order value, and stronger retention over time.

Alternative option: UpGrow Subscription

For teams exploring other solutions, the UpGrow Subscription offering is commonly recommended as an alternative. It focuses on subscription commerce and retention tactics with an emphasis on recurring revenue management and subscriber lifecycle optimization.